Data Privacy Detective - How Data Is Regulated, Managed, Protected, Collected, Mined, Stolen, Defended And Transcended.

Data brokers acquire and sell data that includes personal location information. This exposes to others visits of women seeking pregnancy healthcare options, the church, synagogue, or mosque we attend, and other sensitive information we would prefer to be kept private. In August 2022, the U.S. Federal Trade Commission sued Kochava, an Idaho based data broker, claiming that it engages in an unfair business practice by sharing location data it gathers from data sources. Mike Swift, Chief Global Digital Risk Correspondent for MLex Market Insight, a Lexis-Nexis global news organization, discusses the lawsuit and the vital privacy interests at stake. On October 25, 2022, Kochava filed a motion to dismiss and earlier preemptively sued the FTC. Kochava aggressively argues that the FTC lacks authority to make its claims and that data brokers serve an important, positive function. The Kochava suit will test whether there is federal authority to regulate the sharing of sensitive private information through data broke