Southern Alberta Council on Public Affairs (SACPA)

12-1:30pm In the 21st century girls and women are as likely as boys and men to be participants in sports. It would be easy to challenge this statement from a media perspective as very few women athletes are seen on television, in sports magazines, on sport-related internet sites or on the sports pages of newspapers. In the world of sport, women are still seen to be intruders in a male domain. There are exceptions, of course. Women athletes who are especially beautiful are welcomed in various media outlets - particularly if they are scantily clad and gazing into the camera with the come-hither expression of a sex kitten. The sexualization of women athletes is not a new phenomenon. The physical appearance of women athletes has been the most frequently used aspect of publicity regarding women and sport for over a century. The beauty (and, therefore, the assumed heterosexuality) of the female athlete has been used to legitimize women's participation in a seemingly masculine activity. Over the decades, as wom