Gsd - Getting Services Done
Slack as a Customer Retention Tool with Mike Molinet of Branch
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:39:25
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Sinopsis
Jeff is joined by Mike Molinet of Branch. Mike had written this article on how Branch uses Slack to Retain and Grow $100k+ accounts. This was such a different perspective that we needed to get Mike on the podcast to explain. Listen has Mike describes: - How Branch uses Channels to keep engagement high with Branch's power users and Champions - Expectation management and guardrails needed to prevent CSM burnout with customers actively engaging with Slack - Building organic communities with customers using Slack - Sending Product updates and marketing to customers in Slack - Tiering customers for level of slack engagement - Using Slack engagement analytics to be leading indicators of churn and renewal. And a ton more!