Gsd - Getting Services Done

Slack as a Customer Retention Tool with Mike Molinet of Branch

Informações:

Sinopsis

Jeff is joined by Mike Molinet of Branch. Mike had written this article on how Branch uses Slack to Retain and Grow $100k+ accounts. This was such a different perspective that we needed to get Mike on the podcast to explain. Listen has Mike describes:  - How Branch uses Channels to keep engagement high with Branch's power users and Champions - Expectation management and guardrails needed to prevent CSM burnout with customers actively engaging with Slack - Building organic communities with customers using Slack - Sending Product updates and marketing to customers in Slack - Tiering customers for level of slack engagement - Using Slack engagement analytics to be leading indicators of churn and renewal.  And a ton more!