Weddings For Real

Let me ask you a couple tough questions - What is your innate brand advantage over your competition?  Are you unique, or are you swimming in a sea of sameness? If you’re just starting your business, you might not really know what your brand is or where to even begin.  If you’ve been at it for a while, you might be so head down in the day-to-day that you don’t pause often enough to reevaluate what your brand actually is, and how that brand is being used to attract (or potentially even repel) your ideal clients.   So how do we figure out our brands?  Today we're talking to psychology driven brand strategist Kaye Putnam to find our brand archetypes and how we use that to advance our businesses. Take the quiz to discover your innate brand advantage This episode is brought to you by The Planner's Vault, my online membership site for wedding planners who are hungry to grow, ready to hustle, and actively seeking community and education. In the vault, there are guest experts on many topics relevant to growing and