Sinopsis
Bill Caskey and Bryan Neale: B2B sales trainers for the past twenty years share their strategies, frameworks, tips and tricks to help you leverage your talent, grow your skills and create your own sales success. You'll discover how you can shift your mindset, win with prospects and build long-term relationships with your clients so you can thrive and advance in your career. Bill and Bryan's approach to sales is funny, often quirky and always real. Their work has allowed them to help sales professionals, managers and leaders at hundreds of companies all over the world implement successful strategies and build profitable sales teams. Prospecting, sales communication, buyer resistance, proposals and RFPs, pricing, cold calling, sales forecasting, pain points, psychology, positioning, deal coaching, goal setting, leading and managing, achieving your goals and all the other things that work (and don't work) in the world of sales to help you be the best possible version of yourself.
Episodios
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Sales Managers: How to Teach Old Dogs New Tricks
05/11/2009 Duración: 16minThis was a letter from a podcast listener. He’s a sales manager and has seen success with some of the concepts he’s learned on the podcast, but his people ain’t buyin’ it. How does one teach people who don’t want to be taught? Bill and Bryan deal with some of that resistance and what you can do about it. They also deal with what people say that are dead give-aways for someone who is not in learning mode.
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How Do I Unravel a Current Relationship?
29/10/2009 Duración: 15minSometimes we get a question that, on the surface, seems like a straightforward question. But upon closer review, it becomes an inner game (mental) issue that demands a little more time. This week, such a question comes from a listener who is pursuing a prospect that has a good relationship with a current vendor. Bill and Bryan tell the questioner how to change their thinking so they can get some traction in the account.
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Does Your Message Cause Your Prospects to Grow Weary?
21/10/2009 Duración: 14minEver thought you were communicating your value really, really well—only to look at your prospects and find them dozing? Well, that may be extreme, but rest assured, if your message isn’t compelling, they’ll mentally check out and you’ll never get them back. This episode is about focusing on your message—how you deliver it to people—what it is—and what to avoid while talking about it. Bill Caskey and Bryan Neale address these topics and more in today’s episode.
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Yet Another Lead Generation Technique
08/10/2009 Duración: 13minWe talk often at the podcast about B2B lead generation. But the topic could literally be the focus of a year's worth of podcasts. Why? Because it is, bar none, the most popular topic clients come to us with. So, today, we'll talk about a cold call technique (even though Bill and Bryan HATE cold calls) that you can use to generate new discussions with prospects. Also, you first time listeners--send us an email at listener@advancedsellingpodcast.com with FIRSTTIMER in the subject line. Let us know how you heard about us and pose a question to us!
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Ever Had a Perfect Sales Process?
01/10/2009 Duración: 14minOften we talk about the objections and distractions that occur during the sales process. But today, we have different news—news of a PERFECT SALES PROCESS from one of Bryan Neale’s clients. In this episode, you’ll learn how to think about the components of the sales process so you can bring it into your world. And we’ll give you a chance to rate yourself on how perfectly you execute.
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Really Building Relationships
24/09/2009 Duración: 14minToday’s episode is about the issue of building relationships and some of the fallacies that we buy into when we’re in the market looking to grow our business. Bill takes a 10-point-checklist look at the things you can be doing right now to build REAL relationships---not fake ones.
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Why Most Companies Miss Their Own Value
17/09/2009 Duración: 13minWe get access to a high level researcher this week that will shed light on your customers' value. Noah Grayson, Walker Information, sat down with Bill and relayed stories of what some of the largest companies in the US are learning about customer value and how to deliver it.E-mail Noah at ngrayson@walkerinfo.com
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When a Competitor Is Stealing Your Business
10/09/2009 Duración: 16minIn this week’s episode, Bill and Bryan address a real life situation of a client whose competitor is stealing (buying) customers. They address what is really happening beneath the surface and show you some ways you can prevent customers from leaving.One caution: Don’t wait until it’s too late. Begin now.
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Is Your Behavior Right?
04/09/2009 Duración: 14minEver wonder if you're doing the right behavior to grow your business? Or "enough" of the right activity? Bill and Bryan talk about 4 of the 10 areas that they recommend you assess yourself in--all having to do with 'sales activity.' In their practice they run up against a lot of prospecting pain, but upon further inspection, find that people are not doing enough of the right behavior. So this is your chance to assess. If you'd like the actual PDF of the assessment, email them at mailto:listener@advancedsellingpodcast.com - SUBJ: Behavior. Kathy will send the entire list so you can assess.Managers, you can also use this PDF to assess your entire team.
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Are You Keeping Your Skills Sharp? (Part 2)
27/08/2009 Duración: 15minLast week we did the Skills Assessment portion of professional growth. Today, Bryan and Bill talk about the “inner game.”It is our belief that all “great performers have great minds.” It doesn’t mean they’re smart. It means they are wired for success. So in the sales profession, what should you be thinking that allows you to DO the things you need to do? The hosts give you a few to chew on, then you can email them at listener@advancedsellingpodcast.com (“inner game” in subject line) for the rest.
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Are You Keeping Your Skills Sharp?
20/08/2009 Duración: 13minIsn’t it time you took inventory of your skills and competencies as a professional salesperson? Is it possible that, over time, your skills have deteriorated? You know the saying, “You lose what you don’t use.” In this episode, Bryan and Bill review several of the 10 Skill Sets needed to be a great salesperson. You can email them at listener@advancedsellingpodcast.com (Subject line: Skills) to get all 10. In the document, you get a chance to rank yourself. If you’re sales manager/leader, there’s even space to assess your entire sales team.
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What's More Important--Techniques or Techinque?
06/08/2009 Duración: 14minThe world is full of articles on techniques—golfing—tennis—internet—marketing—and of course, selling techniques. Today, Bill and Bryan address this in a slightly different light. There is a “technique” (singular) to selling that is more important than the “techniques” used to sell. We don’t like the idea of “sales techniques” – it becomes rather manipulative. So listen in today and get some good “technique” advice.
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What to Do When the Wheels Fall Off the Deal
30/07/2009 Duración: 18minIn this episode, Bryan and Bill dissect a deal from an actual client phone call. The issue is what do you do in the 11th hour of a deal when everything that you thought was true—was untrue? You’ll hear both hosts weigh in on the situation, then hear the advice that Bill actually gave.
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When Your Solution Isn't Quite Right
23/07/2009 Duración: 10minThis week on the Advanced Selling Podcast, Bill and Bryan talk about the ethical consideration that keeps you from moving forward. What to do? What to do? Intent (a core principle on the ASP) comes to the forefront in this discussion. You are invited to weigh in by emailing Bill and Bryan at listener@advancedsellingpodcast.com.
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How Do You Handle Pressure By Your Manager?
16/07/2009 Duración: 10minThis is not a new topic for us at ASP, but we did have another letter from a listener whose manager asked her to "stop selling small stuff and start selling big stuff." Our advice may surprise you—and it may be useful to you if you find yourself in the pressure cooker that is today's modern sales environment. Bill and Bryan also talk about a listener who took our advice, built a blog, and now has a success story you should hear. If you have a question to put into the mix, go tohttp://www.askbillandbryan.com
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How a Podcast Listener Landed a Big Deal
09/07/2009 Duración: 20minThis is a special treat this week because we have a client who just landed a large deal with a new customer. And much of what he usedhe learned right here at The Advanced Selling Podcast. In this episode,Jeff spends 15 minutes telling you exactly what sales strategies and tactics he used and how he executed the sales process to land the deal.
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Are Your Clients Really Loyal?
02/07/2009 Duración: 14minIn Bryan Neale’s absence this week, I enlisted Phil Bounsall of Walker Information to talk about the issue of client loyalty. As sales professionals, a loyal client is a referring client. And since most of us count on referrals to grow our business, keeping your eye on loyalty is a MUST DO. Phil has excellent insight and tips on how to improve client loyalty.
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Ask Bill and Bryan
25/06/2009 Duración: 17minIn this episode, Bill Caskey and Bryan Neale address a question from an audience member on how to prospect when you're already busy. And Bryan reveals a communication technique that helps as you're explaining to a prospect what you do.
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First Call Protocal
11/06/2009 Duración: 10minIn this week’s podcast, Bill is going “solo” and talks about the first call “protocol.” We’ve received a lot of mail recently on “filling the sales funnel,” but the first discussion you have with a prospect is still vital. You have to set the tone in the right way. And to do that, you MUST have the right frame of mind going in.
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Bold Moves in the Sales Process
04/06/2009 Duración: 12minSometimes we just need to have bold, bad sales moves. In this podcast, Bill and Bryan talk about two bold moves you can make as you pursue the sale.These moves are not intended to get someone to buy—that’s not cool. They ARE intended to move the sale along—or move it out.