Ann Kroeker, Writing Coach

In this season of giving, it seems apt to talk about our writing as a gift. "Hold on, now," you say. "I was kinda hoping to make some money at this whole writing gig, so are you saying we have to give our words away?" Whether we're paid or not, isn’t viewing our words as a gift…isn’t that how we begin the process of connecting with people? We toil over our message and send off something for a reader to consider. “Here. I wrote this for you.” I recently published a blog post about the longing we writers have for applause—not for how amazing we write or how heroic we might be for sharing the depths of our heart or pain, but to hear the sound of someone responding to the words we've composed and offered. We long to build a bridge from writer to reader. To connect. Author, poet, and essayist Scott Russell Sanders explains his motivation. In an essay entitled “The Singular First Person," he says, “I choose to write about my experience not because it is mine, but because it seems to me a door through which oth

When building a platform, we might be told to build our email list or increase our social media numbers, so we're tempted to do a lot of things maybe before we’re ready—some people advise writers to buy a bunch of Twitter followers or set up an Instagram account even if we don't like taking pictures. We get so busy trying to follow somebody else’s plan, we forget that before any of those steps, we need to get the basics down. We need to have a solid idea of the main Whos involved. The First Who…Is You! In the last episode, I encouraged you to embark on a memoir project regardless of whether you write memoir or nonfiction of any kind. Even if you write science fiction or romance, if you write, you’ll write better if know yourself well. And one powerful way to get to know yourself is to reflect on the events that formed you in big and small ways—moments when you felt a shift or an insight, moments when you changed. As I’ve said, these personal pieces don't need to be shared publicly, although they could if yo

This week I want to encourage you to dip into memories and memoir. Even though this veers from the more obvious platform series we’ve been in, it may, eventually, reveal more about who you are and what you want your platform to be about. I believe it’ll be time well spent. Think back to an […]

Last week on my blog I shared an excerpt from Mary Pipher’s book Writing to Change the World: I left it up to readers to decide what it meant for them, but I did hope her thoughts would encourage us to listen closely, to realize the power of our words, and then, when we choose to use them, to use our words well and use them for good. The Power of Poetry On Friday, I wrote a post for Tweetspeak Poetry that highlighted the healing power of poetry. I shared an interview with Gerda and Kurt Klein. Kurt was an American lieutenant who arrived at a concentration camp just after it was liberated. Gerda had been imprisoned in the camp and brought the lieutenant into a factory where female prisoners lay on scant beds of straw, sick and skeletal, many with the look of death, barely moving. Kurt recalls his first interaction with Gerda, where she made a sweeping gesture over the scene, and quoted a line from the German poet Goethe, “Noble be man, merciful and good.” Kurt said, "I could hardly believe that she was ab

Your writing platform will have a lot of elements, but it starts with you, the writer, and what you’re about or what’s your thing, your topic, your niche. We’ve talked about establishing an online home, because you want to have a place to welcome people who are searching for your niche or your name. When people arrive, they should have some idea of your focus. “Ah, I see that Alice Author writes about the Arts.” The visitor—whether editor or reader—won’t be surprised to find the image of a painting or a still shot of a stage production on Alice Author's home page. Nonfiction Ned writes about leadership. His website will offer some clues through design choices and content—maybe taking inspiration from leadership book covers or from websites like Fast Company and Entrepreneur. Let’s say Ned decides to narrow his niche from leadership to leadership for entrepreneurs in the startup phase. That’s his niche. And Alice writes not just about the Arts in general but about introducing children and families to the A

If you’re writing nonfiction, you’re probably trying to zero in on a category or topic that you’d like to write about and be known for. You’re trying to find your focus. If you haven’t already been exploring the possibilities by writing blog posts or articles, you’ve probably had some inkling. If not, look for clues. When you’re leafing through a magazine, what articles catch your eye? What do you rip out and stick in a folder? When you’re skimming your Twitter or Facebook feed, what do you retweet or share? What do you save to Pocket or Evernote? What Topics Fascinate, Captivate, or Energize You? Make a list of those fascinating, captivating, energizing topics—the ones you return to again and again. Once you’ve identified those topics or categories, you have some choices. For example, do you see a common thread that ties them together? If so, see if you can create an umbrella under which they can fall. Lifestyle bloggers do this, where under that “umbrella” they have categories on their website—buttons

  Back in 2004, I was on the phone with my publisher and he told me I should start a blog. "It’s what authors are doing," he said. So, I tried to figure it out. I started learning about blogs and paid particular attention to the sub-category of mom-bloggers because my first book was for moms and it felt like the right world to run around in. Rather than using the mom’s name in association with the website, these mom-blogs would often be named things like, "Patience and Pacifiers,” or “Somewhere Under the Laundry Heap”—creative names that said something about what the website would contain and communicate. They were focused. I liked the idea, so I thought for a long time about what to name my blog. For a brief time I used the name of my book, The Contemplative Mom, but before long I realized the adjective “contemplative” felt too limiting or confusing, because while I was contemplative, I was also downright goofy sometimes. I dropped that name and generated a long list of alternative ideas, debated wit

  Let’s say you send a query letter to a magazine or a book proposal to an agent. She reads it through and feels there’s potential—it looks like there’s a match between you and her publication or agency. What’s the next thing she’s going to do, most likely? Google you. She’s going to type your name into a search engine and then click around the links that come up. "Let’s see what we can find out about this writer..." What will she turn up? Maybe some articles you submitted to an online organization? Comments you left at someone’s blog? Your Facebook and Google+ profiles? Maybe the race results from a 5K Turkey Trot you ran last Thanksgiving? Is that it? Is that all she’s going to find? If so, you may need to set up a permanent residence. Your virtual home. If you’re a writer working on building a writing platform, you need a website. Help Industry Professionals Find You When you secure your own little plot of online real estate, an editor at a publishing house or literary journal can type your name i

Last weekend I presented a breakout session at a writing conference. I arrived in time to register and had a snack before the opening session, then headed into the auditorium with my plum-colored backpack, a rather chunky bag I take everywhere. It serves as my mobile office, so it’s filled with a wide range of […]

The following is an excerpt from On Being a Writer: 12 Simple Habits for a Writing Life That Lasts, a book I coauthored with Charity Singleton Craig, published by T. S. Poetry Press. This is from Chapter 10: Plan, and explains, briefly, why I decided to be a little more intentional about having some kind […]

Once upon a time... In the beginning… Call me Ishmael... Four score and seven years ago our fathers brought forth on this continent, a new nation... Beginnings are inevitable, but good beginnings—are essential. And challenging. We’re told we must hook the reader in the first few words and that effective introductions will make or break our story, our message. We need the attention grabber, and we’re told to use something like a startling fact, a quippy quotation, a top-of-mind question, or suspenseful narrative. The first line, we’re told, is everything: draw the reader in within seconds or you’ve lost them forever. They’ve clicked or swiped away. They’ve moved on. It’s a lot of pressure to get the beginning right, so we fret and stew about whether we’ve begun our piece in the best possible way, and we can end up frozen, paralyzed by the thought that we don’t have what it takes to hook the reader. The story stalls before it even gets started because we can barely begin. Start Writing to Get the Piece in

Since I was in my teens, I’ve browsed the library shelves that hold the books about writing. It’s an ongoing, casual approach to professional development, as I head out with one or more books to at least skim if not pore over. I figure even if some of the material is similar to other books […]

  Last week, I encouraged listeners to try out Raymond Chandler’s writing approach to avoid resisting the work of writing and, perhaps, to write inspired: Two very simple rules, a. you don't have to write. b. you can't do anything else. (154 Selected Letters of Raymond Chandler) How did it go? Chandler freed us to look out the window or stand on our heads or writhe on the floor. But during the time we set aside for writing we were not to do any other positive thing—not read, write letters, check Facebook, or heart a photo on Instagram. We were to write or do nothing. I contrasted this with the grit-it-out-and-churn-it-out approach that many people advise. You might have heard the quote that’s been attributed to several people: “I only write when inspiration strikes. Fortunately it strikes at nine every morning.” I shared that Barbara Kingsolver said she had no time to lure the muse into her creative process and wait for it, like many writers she admired. As she explained in High Tide in Tucson, when s

I saw a quote going around Facebook among writing friends that shows a line drawing of a woman leaning over a typewriter. Above her, it says, "Nothing makes me want to clean, cook, fold laundry, daydream, or nap like having a writing deadline." Sometimes that kind of non-writing activity frees my mind to come up with a great idea; but much of the time, I’m doing those things to avoid the work of writing; it's resistance. Instead of cleaning, cooking, folding laundry, daydreaming, or napping, try following Raymond Chandler's writing approach. The short of it is this. When you sit down to write, follow two simple rules: "a. you don't have to write. b. you can't do anything else" (154, Selected Letters of Raymond Chandler). In more detail, Chandler explains in a 1949 letter to Alex Barris: I write when I can and I don't write when I can't...I'm always seeing little pieces by writers about how they don't ever wait for inspiration; they just sit down at their little desks every morning at eight, rain or shine

Today I’m leaning on Olympic marathoner Meb Keflezighi's goal-setting strategies to help us set good writing goals. They’re pretty close to SMART goals, but I like these examples from Meb’s running experience. It starts with this: A good goal has personal meaning. Meb points out that no one gave him a goal or forced a goal onto him. No one said, “You have to win the 2014 Boston Marathon” or “You have to make the 2012 Olympic team.” He says, "Those were goals I set for myself. When I told myself, 'I want to win Boston,' it just felt right. I knew that chasing that goal would motivate me to do what was necessary to achieve it and that doing so would require me to do my best." He says, "Your goals should have that same pull on you. They should be things you want to achieve for yourself, not to meet someone else’s expectations." Same with your writing. If you find yourself with a goal, make sure it’s yours. Make sure it has personal meaning. Make sure it’s something you want to pursue for yourself, not becaus

In episode 64 I shared reasons to go ahead and open up about your project. After listening to some of the benefits, you might have wondered why we wouldn’t always talk about our projects with people. Why not take advantage of that great input and the energy and fun of collaboration and developmental input? Why […]

Some writers talk freely about their projects, while others won’t say a peep, offering no clue what they’re working on. How about you? How much do you reveal? Why do you choose to talk about your writing projects or why do you choose to stay silent? Obviously we’re going to want to talk a lot about our projects just before and right after they’re published, to let people know they’re available. Today, though, I thought it might be interesting to offer some reasons writers might want to talk about their projects during the early and developmental stages. Reasons to Talk About Writing Projects 1. You're excited about it! Usually I want to talk about my project with people because I’m so doggone excited about it! I’m so happy to have this great book, article, or essay idea, I want to tell my good friends all about it, to celebrate the creative joy and have them join me in the delight of having something new in the works. They’ll even ask me if I’m working on something, so they’re supportive and interested, e

My coauthor, colleague, and friend Charity Singleton Craig was the first person to share with me the three things Neil Gaiman says freelancers need to keep working: They need to be good writers They need to be easy to get along with They need to deliver their work on time Gaiman mentioned these in his keynote address at The University of the Arts 2012 commencement. Ideally, in my opinion you’ll have all three traits or at least be working on them. But Gaiman claims you don’t even need all three. He says: Two out of three is fine. People will tolerate how unpleasant you are if your work is good and you deliver it on time. They'll forgive the lateness of the work if it's good, and if they like you. And you don't have to be as good as the others if you're on time and it's always a pleasure to hear from you. I like his relaxed approach, but I think if you settle for two out of three, it's best to be a really good writer and then have one of the other two. I’m not sure simply being easy to get along with a

You’ve been thinking about a project, trying out beginnings, thinking through images. In your mind, this book, short story, essay, or poem is evolving into something brilliant—something shimmering like stained glass, light streaming through the colors, gleaming, perfect, like the rose window in Notre Dame. Ann Patchett talks about this phenomenon, how that stunning masterpiece […]

Years ago I read Dale Carnegie’s How to Win Friends and Influence People and found one of the most useful principles from the book was this: Become genuinely interested in other people. Carnegie would meet people at a gathering or party and get them talking about their hobbies and areas of expertise. By being genuinely interested in them—by being curious—he met interesting people, learned a lot, and gathered a wealth of material for his books and lectures. He inserted a story in that chapter that every writer should probably hear. Carnegie said: I once took a course in short-story writing at New York University, and during that course the editor of a leading magazine talked to our class. He said he could pick up any one of the dozens of stories that drifted across his desk every day and after a few paragraphs he could feel whether or not the author liked people. "If the author doesn’t like people," he said, "people won’t like his or her stories." This hard-boiled editor stopped twice in the course of his