Triple Your Dental Clients Marketing Show

In today's show we explain how to create an effective marketing strategy. A successful content marketing strategy relies on setting up your website posts in such a way that it is easy for your visitors to skip from one question to the next without having to click back to a page that links to all of the questions and answers. In this show I describe how you can combine the functionality of the After Post Content and XYZ Html plugins to ensure this is exactly what you do. You will learn how to implement each plugin and how using them together enables you to easily update of all of your FAQ pages with one just click and without having to update each one individually.

Today Andy Brown discusses how to use Odesk to improve your productivity. It can be tough finding the time to tick everything off your to do list. Your marketing and business can suffer and in an effort to get on top of things you end up working even looker hours. In order to avoid this frustrating situation I recommend outsourcing many of your tasks to the freelancer marketplace website Odesk. It has significantly improved my productivity and allowed me to do more work for my clients. I highly recommend you take a look at Odesk.

Today Andy Brown discusses the 4 essential marketing activities for successful local SEO. In a noisy world of marketing advice it’s important to offer some clarity to the essential tasks that will make a difference to your local SEO exposure. Critically the 4 key activities of website SEO, adding reviews, building citations and increasing the number of quality links to your site will improve the volume of local traffic to your business website. 

Today Andy Brown discusses the disadvantages of using Adwords Express. In 2011 Google launched a cut down version of Adwords called Adwords Express. This product allows you to easily promote your business in a local market. It’s automated and simple to set up, certainly benefits every business owner welcomes! Unfortunately there are some key disadvantages when you compare it to the main Google Adwords product. Listen to the show to discover the pros and cons and why it’s important to consider upgrading to Adwords. 

Today Andy Brown discusses the importance of consistent marketing. Discover why it’s vitally important to remain consistent with your marketing. 

Today Andy Brown discusses how to use creative commons licensed content to increase your website visitors. Discover how you can benefit from using creative commons licensed content to maximise your web visitors. 

Today Andy Brown discusses 3 benefits to attending a business conference. Having had the privilege of being a marketing facilitator at The Content Marketing Academy I was motivated to discuss the 3 ways you can benefit from attending a business conference. 

Today Andy Brown discusses 4 ways your business can benefit from answering customer questions online. Here are 4 proven ways your business can benefit from taking the time and effort to answer the questions your customers ask on your website. 

Today I discuss how to move from page 2 to page 1 of Google using this proven strategic content marketing tip. Discover how to improve your Google rankings and move from page 2 to page 1. 

Today I discuss the importance of local business citations for improved Google. It’s important to work on your local business citations in order to improve your Google rankings. 

Today Andy Brown discusses 3 effective ways to improve the conversion of your About Page. Implement these 3 proven ways to improve the conversion of your website about page. 

Today I discuss how to use an authentic deadline in your marketing. Do you have a question you would like answered on the show?

Today I discuss why you shouldn't frustrate your website visitors by hiding your prices. Make sure you aren’t frustrating your website visitors by hiding your prices. 

Today I discuss does your website designer have you in a strait jacket? How to avoid website designers that put you in a strait jacket.

Today on http://www.TripleYourClients.com I discuss the importance of using real photos of yourself, your staff and your products instead of using stock photography ones. It’s important to use real photos and not stock photography on your business website. During the show I refer to this blog post: http://www.brightlocal.com/2014/03/21/images-inspire-trust-local-business-website/ this photography service: http://www.thebusinessportraitcompany.co.uk/ and this business podcast: http://www.entrepreneuronfire.com/ 

Today I discuss the merit in writing customer avatars for your business. This will definitely help improve your business copywriting. Learn how to improve your marketing copy using this real life customer avatar example. 

Today Andy Brown discusses 8 reasons for writing to your customers. We remind you of 8 great reasons to write to your customers. 

Today we discuss why you need to concentrate more on your prospect's needs than your own ones! Remember it’s very important to focus on your prospect’s needs and wants first. Too many businesses start their copy with a list of their achievements. 

Today we discuss why it is very important to build your business email list. It’s imperative you are actively building and communicating to your prospects and customers via your email list. 

Today we review 5 proven email headlines to improve your business open rates. Email marketing is one of the best channels to market to your prospects and customers. Carried out correctly, it gives you the chance to have a private conversation with your customer. In doing so you form a relationship with them, and in time you become their trusted resource. Remember, when your prospect scans the list of emails in their inbox, they base the all important “Read or Delete” decision on two pieces of information: the return address and the headline. If they see that the email address is someone that they know and trust, then the decision is easy, they read the email. If the email is from someone they don’t know, the headline is the next thing they consider before making their decision to open or not. The headline is therefore extremely important when maximizing your email marketing. Do you have a question you would like answered on the show?