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In this episode of The Kelly Roach Show, Kelly discusses the importance of building an army of referral partners to sell for your business. Referral-based companies tend to grow 86% more over a two-year period than companies that do not have a strong referral program.  Referrals are more reliable and consistent than other marketing strategies, making them a valuable asset for any business. Kelly shares three ways to build an army of referral partners: employing your own customers as ambassadors, leveraging your customers' networks, and participating in strategic collaboration networks. These strategies can help entrepreneurs work less and earn more by increasing the efficiency of their sales activities. If you want to learn how to grow your business using referral marketing, this episode is for you. Also in this episode: Referrals have a higher close rate than general leads generated from online marketing. Employ your own customers as ambassadors to promote your business and offer incentives for their effort

In this episode of The Kelly Roach Show, Kelly discusses how to transition referral marketing from being sporadic and unpredictable to becoming a consistent and significant income stream. She emphasizes the importance of consistency and frequency in referral marketing and highlights the power of customer results in driving referrals.  Kelly also emphasizes the need for someone to own the referral marketing program and outlines the steps to set up a successful referral marketing system. She stresses the importance of nurturing and tracking referrals, as well as reintroducing the program regularly to keep it at the forefront of customers' minds. Also in this episode: Consistency and frequency are crucial in referral marketing to create a consistent and significant income stream. Obsessing over customer results is key to generating referrals and creating an exceptional customer experience. Assigning ownership of the referral marketing program and setting deliverables is essential for its success. Impleme

In this episode of The Kelly Roach Show, Kelly uncovers five strategies to reduce friction and make your business more referable. With a focus on simplicity and clarity, these strategies are designed not only to boost referrals but increase overall sales by improving how you connect with your audience and partners. There is unbelievable power behind a singular, clear result that your business delivers, and Kelly urges entrepreneurs to communicate this consistently across all platforms. This clarity is what turns casual customers into active referrers. The episode goes deep into the practical steps of crafting a compelling message that your clients and partners can easily share, eliminating confusion and indecision that will tank your referable potential. Also in this episode: Having one-page templates that outline your key results and ideal customer avatar Streamlining your referral process so that it's effortless for busy prospects Incentivizing referrals through a thoughtful and appealing rewards syst

In this episode of The Kelly Roach Show, Kelly shares essential strategies for kickstarting your sales growth as we close out the year and look to 2024. Pulling from over a decade of entrepreneurial experience, Kelly talks about her approach to adopting new technologies and strategies with caution, focusing instead on what has been proven to work time and time again.    If you ask Kelly, “The grass is always greener where you water it," proving the importance of focus and attention in growing your business's financial success. She discusses the concept of opportunity cost and the vital role it plays for CEOs and company presidents in decision-making, pushing for a concentration on timeless, adaptable strategies that ensure efficiency and effectiveness in sales WITHOUT compromising personal well-being or family time. Also in this episode: The significance of focusing on strategies that aren’t only effective but sustainable long-term Two strategies to scale your business into 8 figures: Live Launch and Refe

In this episode of The Kelly Roach Show, Kelly discusses how to find purpose, drive, and passion to keep growing financially when you’re unsure of how to use the money you’re accumulating with your business. She also explores insights on managing money, overcoming fears, and embracing the transformative journey of wealth creation. She suggests that the motivation to grow one's business should be rooted in the desire to make a positive impact rather than the pursuit of material possessions. Kelly emphasizes the importance of readiness in managing finances, especially when wealth accumulates rapidly. She challenges the conventional notion that you must know exactly how you’ll spend money in advance to make it and argues that as you grow and evolve, your desires and priorities change, and therefore, it is more important to focus on being prepared to manage your money effectively. Also in this episode: The importance of impact and positive change as the driving force for growth and success. Evolution in values,

In this episode of The Kelly Roach Show, Kelly discusses the importance of visibility in achieving business and personal growth success. She emphasizes that many business owners need to work on their strategies by not getting caught in perfectionism, which hinders their progress. The power of advertising creates familiarity and builds trust in audiences. In an age of AI-generated content, authenticity, and human connection are becoming even more valuable. Your income is directly tied to your impact, and committing to the right level of visibility is crucial to achieving your dreams. In this episode, Kelly encourages viewers to take control of their visibility, highlighting the potential for significant returns on the investment in branding traffic. Visibility is the linchpin for reaching your goals and aspirations.   Also in this episode: Simplifying business growth through visibility. Leveraging time and money through advertising for business growth.  The importance of visibility and human connection i

Kelly addresses how to stop spending money and the four hidden ways your business may be losing money. Inflation is on the rise, but price increases can be tricky. We explore when and how to adjust pricing or find alternative solutions. Learn how team time can be misused and how conducting a time audit can boost productivity. Discover the untapped potential within your existing leads and customer base and how nurturing relationships can create sustained growth. Small tweaks and innovative thinking can significantly enhance your bottom line. Tune in and start plugging those profit-draining holes today. Also in this episode:  Inflation And Price Increases: Assess whether your customers are getting significant results compared to their investment before considering a price increase. Leveraging Higher-Tier Offerings: Explore opportunities to promote your higher-tier products or services more effectively to maintain profitability without raising prices across the board. Retention And Renewals: Focus on keeping ex

Kelly challenges the conventional wisdom of minimal owner's draw and compensation for tax purposes. She urges entrepreneurs to pay themselves a salary that covers their needs, savings, and desired lifestyle, emphasizing the link between financial security and mental health. Kelly uncovers the pitfalls of underpaying yourself, from jeopardizing your family's well-being during tough times to diminishing your negotiating power when selling your business and how it’s important to accurately represent your company's true profits to potential buyers. Also in this episode:  Mental And Physical Health: Underpaying yourself can lead to financial stress and negatively impact your mental and physical health, which in turn can affect your ability to lead your business effectively. Preparing For Business Challenges: Relying solely on dividends when your business underperforms can lead to financial instability at home. Negotiating Power And Business Valuation: Potential buyers will assess what it would cost to replace you

Kelly explains how aligning with the cultural patterns, beliefs, and ideas of your era can boost your offerings' relevance, resulting in higher conversions. Understanding your market's position on the market maturity model is crucial, as it guides your strategy. Kelly underscores the shift in sales strategies to cater to evolving buyer mentalities, focusing on reactivations, upsells, referrals, and more within your existing customer base.  She encourages you to tap into the Zeitgeist of your market by engaging with your ideal clients and customers to grasp their current mindset. Lastly, she emphasizes the importance of self-leadership during these unprecedented times.  Also in this episode:  Importance Of Zeitgeist: Zeitgeist refers to the spirit or mood of a particular period in history, shaped by the ideas and beliefs of the time. Market Maturity Models: Markets go through stages of maturity, from the excitement of something new to a more mature phase.  Shifting Sales Strategy: In a contracting market, sal

Kelly discusses her best life hacks for a richer, more intentional life.  Discover the power of intentional family priorities, like reserving weekends for quality time and self-care. From how starting Saturdays with massages sets the perfect weekend tone to theme days for work, or daily meditation, Kelly lays out all of her daily life tricks and emphasizes how outsourcing tasks reclaim time in order to focus on what truly matters. Also in this episode:  Prioritize A Relaxing Family Life: Consider the activities and commitments you sign yourself and your children up for, focusing on the quality of life for your family. Set The Weekend Tone: Start your weekends with a special ritual, like back-to-back massages, to signify a shift from work to relaxation.  Unplug From Technology: Don't let your phone or social media dominate your family time.  Embrace Nature: Whenever possible, live and work barefoot, enjoy daily grounding by being in nature, and soak in the benefits of natural sunlight. Prioritize Sleep: Creat

Kelly reveals the essential elements in how to overcome adversity and build a champion's mindset in faith-driven businesses, emphasizing the emotional toll that scaling can take.  Hate, litigation, and betrayal often hinder entrepreneurs on their path to success. She shares insights on handling emotional struggles that can derail business growth. Kelly's stories highlight the need for mental resilience as you navigate the complexities of entrepreneurship in 2023.  Discover how to differentiate constructive feedback from negativity, maintain humility, and seek divine guidance in your journey. Let Kelly inspire you to shatter the glass ceiling and become the visionary leader you're destined to be.  Also in this episode:  Dealing With Hate And Challenges: Playing small does not guarantee avoidance of these struggles. It's Not About You: Hate and negativity directed towards you are often not about you personally. They may reflect the other person's insecurities, jealousy, or misunderstandings. Humility And Confi

Kelly delves into the mental game behind creating champion business leaders and addresses a common issue: creating organizational chaos in your own company. Avoid sharing every idea in real-time, as it overwhelms your team. Don't give real-time feedback on everything, as it hampers performance. Lastly, cultivate autonomy instead of micromanaging to stop being the bottleneck in your business. Unlock your business's potential, message "Kairos," and mark your calendar for our live experience. Also in this episode:  The Mental Game Of Leadership: Success in business isn't just about knowing the tactics; it's also about the thinking, beliefs, mindset, and habits behind leaders that can run exceptional organizations and scale. The Power Of Ideas: Business leaders often generate many ideas, but sharing all of them with the team in real-time can create chaos. Controlling when and how to present new ideas is essential to maintain focus on essential tasks. Feedback Management: Prioritize the 20% of feedback that truly

As the world continues to change, it's becoming more and more important to build your business on a foundation of innovation. Today, on the Kelly Roach Show, I am breaking down: The Underestimation of Innovation Despite being at the heart of entrepreneurship, innovation is often overlooked because of abundant tools and resources. The Need for Innovation The importance of utilizing the existing tools, resources, and talents in a business for innovation. All businesses go through cycles; the challenge is to achieve better results without additional effort or money. How Innovation Saves Businesses Businesses that prioritize innovation have a better chance of thriving in challenging seasons. Top 5 Ways to Innovate to Elevate in Business: Links mentioned in today's episode: The Advance Innovation Society: advancesociety.com The Advance Nashville Event: https://advancesociety.org/nashville Stay Connected With Kelly Roach:  Instagram | LinkedIn | Facebook | Youtube | Kellyroachcoaching.com | Emai

Kelly reveals the key to boosting sales between product launches - and why  many businesses excel during launches but struggle to maintain sales momentum afterward.  It's crucial not to let leads go cold and shares strategies to seamlessly transition from launch to post-launch conversations.  Discover practical tips for engaging leads, such as personalized follow-ups, valuable resources, and consistent communication. Kelly emphasizes the power of frequency in staying top-of-mind with prospects and shares a personal success story to illustrate its effectiveness.  Learn a three-step formula for success: activity, making offers, and extending consultation invitations. Don't miss this episode if you're eager to supercharge your sales strategy and maintain warm leads, ensuring consistent business growth. Also in this episode:  Maintain Engagement After Launch: It's crucial not to let the leads go cold. Continue the conversation with your audience even after the launch is over. Transition Smoothly: Transition from

Kelly reveals three powerful strategies to rapidly increase your revenue and explore the untapped potential within your existing audience. Learn how to make consistent offers to current and past customers, upgrading and upselling valuable products or services. Discover the world of VIP experiences, such as VIP days, mastermind dinners, and specialty masterclasses, to attract a diverse range of customers and fulfill unmet needs. Embrace the importance of creating offers with built-in scarcity and urgency to encourage immediate action. Start making daily offers and witness your business thrive without the need for complex campaigns.  Also in this episode:  Tap into Your Existing Audience: Remember that within your current audience, there are different types of people - VIPs, those who want to try before buying, and those in between. Recognize these unmet needs in your audience. Leverage Upgrades and Add-Ons: Regularly make offers to your existing and past customers to maintain and deepen the relationship. Crea

Kelly shares a revealing story about listening to customers from her venture, the Virtual Business School, which aimed to disrupt traditional business education.  What emerged was a vital lesson in listening. Feedback from webinar attendees showed they craved guidance on social selling and lead generation, not the basics. This insight prompted a swift pivot to offer what the audience truly needed. Learn how to adapt offerings, fine-tune messaging, and transform hesitant leads into warm prospects. Discover the power of listening to supercharge your sales strategy. Also in this episode: Remain a Beginner: Embrace the mindset of staying a beginner even as you build mastery as a business owner and leader.  Don't Forget the Fundamentals: Continuously focus on the basics that made you successful in the first place. Listen to Your Audience: When your audience provides feedback or signals that they want something different, pay attention.  Adapt to Audience Needs: If you discover that your audience has different nee

Kelly delves into the critical conversation about great teams and creating your dream team as an entrepreneur. Discover how to achieve true freedom by building an autonomous, high-performing team capable of handling sales, marketing, and service, allowing you to be the visionary leader.  Kelly addresses common challenges entrepreneurs face when building teams, such as the "boomerang effect" and unrealistic expectations. She highlights the need for a shift in perspective as businesses grow, and CEOs must ensure their team's focus remains clear and consistent. Learn how to simplify your team's focus, set achievable metrics, and create a supportive environment for growth. If you've ever felt like firing everyone, this episode offers practical strategies to navigate these challenges on your journey to entrepreneurial success. Subscribe and review to access valuable insights for building your dream team. Also in this episode:  The Importance of a Winning Team: To achieve true freedom as an entrepreneur, you must

Kelly delves into the fascinating topic of why women sometimes struggle to fully embrace and showcase the hard work behind their success in addition to balancing the feminine energy with their masculine energy.  This episode is a reminder for women to own their ambition, trust their intuition, and find a harmonious balance between the energies that drive them toward both personal and professional success. Kelly passionately discusses the dynamics of feminine and masculine energies within us, how they play out in various aspects of life, and the importance of embracing both in our entrepreneurial journeys. She sheds light on the dangers of misrepresenting one's success and the consequences of buying into trends that undermine the value of structure and strategy in business. Kelly also highlights the significance of building a business that can operate independently, emphasizing that your personal brand is your most valuable asset.  Also in this episode:   Within each person, there are both masculine and femin

Today on the show Kelly is diving into how to simplify your business by: Leveraging the Pareto Principle Reducing mental load Focusing on your own leadership capabilities So you can create predictable profits and peace in your business and personal life.  Register for the "Scale with Simplicity" launch https://kellyroachcoaching.com/scale-with-simplicity-workshop-registration-podcast Stay Connected With Kelly Roach:  Instagram | LinkedIn | Facebook | Youtube | Kellyroachcoaching.com | Email: kelly@kellyroachcoaching.com Grab One Of Kelly's Roach's Bestselling Books: Unstoppable: 9 Principles for Unlimited Success in Business and Life Conviction Marketing Bigger than You: The Entrepreneur's Guide to Building an Unstoppable Team The Live Launch Method

Episode Title: The Evolution of Conversion Events: Making Business Easier with Innovative Tools In this episode Kelly and Krystal discuss: The evolution of The Live Launch, and how it changed the online world dynamics How simplicity is STILL the key to rapid business growth Tools and strategies that have emerged in the market, aiding in optimizing the live launch process. Balancing intuition and data-driven decisions in entrepreneurship. A free masterclass to help you scale your business with simplicty Resources: Register for the "Scale with Simplicity" launch https://kellyroachcoaching.com/scale-with-simplicity-workshop-registration-podcast Stay Connected With Kelly Roach:  Instagram | LinkedIn | Facebook | Youtube | Kellyroachcoaching.com | Email: kelly@kellyroachcoaching.com Grab One Of Kelly's Roach's Bestselling Books: Unstoppable: 9 Principles for Unlimited Success in Business and Life Conviction Marketing Bigger than You: The Entrepreneur's Guide to Building an Unstoppable Team The Live Launch M