Global Product Management Talk

Steve Cohn, CEO/Founder of ProdThink on How I Used Lean to go from Idea to Paying Customers Steve says, "ProdThink is my third start-up. I sold my prior two companies to LivingSocial and TripAdvisor. Delighted to discuss the tactics I used to validate the need/pain point without writing any code, get our first customers using $50/day marketing budget, iterate on features to determine the “needle movers”, validate pricing and determine the Go-To-Market model." About Steve Cohn My personal motto is: I try hard to be a good Father, Husband and Entrepreneur. ProdThink is my 3rd startup. I sold my first two to LivingSocial and TripAdvisor. I have had prior roles at DoubleClick, Quantcast, IBM and Merrill Lynch. I have an MBA from Harvard and an undergrad degree from George Washington. I have two high-energy boys (5 and 2 year old) and a very supportive wife. Twitter: @spcohn About ProdThink ProdThink puts collaboration to work: allowing product managers to engage with users and stakeholders to gather quantitativ

Brainmates Brainrants #6 - The Future of Product Management Natalie Yan-Chatonsky interviews Roy McBurney, Nick Coster and Adrienne Tan. Since returning from the Product Management Festival in Zurich, discussing what they agreed with and what they reacted to. 1. What will the profession look like in 20 years? 2. Where is the profession heading? 3. What does the future hold for product managers? The Brainmates Team info@brainmates.com.au To keep up with brainmates follow us on: Web: www.brainmates.com.auFacebook: www.facebook.com/brainmatesTwitter: @brainmatesYouTube: www.youtube.com/brainmatesSlideshare: www.slideshare.net/brainmates

Analyzing a competitor: Importance of Search Traffic from the perspective of a competitive intelligence or market intelligence professional with Sean Campbell and Scott Swigart of Cascade Insights Look at website statistics, Google trends, ad planner tools, key word examples, site statistics, overall traffic and regionally to determine how true a company's growth pattern really is. When companies are doing research, most of the time they're faced with new market, new trend, new customers. Look at ecosystem to determine who are the players, are they growing, do they have momentum? Determine what percentage of an average sales process is impacted by web traffic.  

Mike Moyer, Entrepreneur & Author on Funding Your Company Without Funds And Slicing Pie: the Fairest Way to Divide Start-up Equity  You and a partner go in “50/50” on a new business. You do all the work, he owns half the company. Now what? Slicing Pie outlines a simple method for dividing equity in an early stage company that tells you exactly the right number of shares for each participant. All other methods of dividing up equity create problems- all of them. Slicing Pie gives you a way to acquire the things you need to build your business without cash. This is the perfect discussion for anyone who wants to start their own company. Mike Moyer teaches Entrepreneurship at Northwestern University and the University of Chicago Booth School of Business. He is the author of Slicing Pie, How to Make Colleges Want You, College Peas, and Trade Show Samurai. He has an MS in integrated marketing from Northwestern University and an MBA from the University of Chicago Resources: 

Brainmates Brainrants #5 These sessions are short interviews about a practical Product Management topic that the Brainmates team wants to share. Please let us know if you have any Product Management topics that you want to hear about and we will be happy to share our views, Insights and opinions.  The Brainmates Team info@brainmates.com.au To keep up with brainmates follow us on: Web: www.brainmates.com.auFacebook: www.facebook.com/brainmatesTwitter: @brainmatesYouTube: www.youtube.com/brainmatesSlideshare: www.slideshare.net/brainmates

Ken is a partner at Google Ventures where he helps lead Startup Lab. Prior to joining Google Ventures, Ken was a group product manager at Google. In his more than six years at Google, Ken led product initiatives for Docs, Calendar, Google Mobile Maps, and Google+.   Ken joined Google with the acquisition of JotSpot, where he was vice president of products. Before JotSpot, Ken led product management at Yahoo Search. Back in the day when he was a software engineer, he was one of the first 50 employees of CNET and the founding CTO of Snap (which became NBC Internet).   Ken has written extensively about the craft of product management, is an inventor of thirteen patents, and a competitive cyclist. He has a B.A. from Boston University and an M.S. from Rensselaer Polytechnic Institute.   Ken is speaking at the Startup Product Summit SF2 on October 12, 2013 at Broadway Studios in San Francisco which is like Tedtalks for Product excellence. Learn about managing products to success at Product Bootcamp San Francisco Oc

There is more to Product Management than just building and launching new functionality to the market. At some point the product will need to contrbute to the business too. In this weeks Brainrant Natalie Yan-Chatonsky speaks with Roy McBurney to discuss the Business Management of Products. Can you explain what is meant by the business management of products?   What might some of the activities be when we undertake the business management of product?   Why is business management of the product important?   Is it the job of the Product Manager to do this?   If we’re not doing it now, how can we start? To keep up with brainmates follow us on: Web: www.brainmates.com.auFacebook: www.facebook.com/brainmatesTwitter:@brainmatesYouTube:www.youtube.com/brainmatesSlideshare: www.slideshare.net/brainmates [Music supplied by Opuzz Music Library]

Brainrants from Brainmates Episode 3 Hosted by Natalie Yan-Chatonsky chatting with Nick Coster. What do you think are the differences between Product and Brand Management? What is more important, Product or Brand? Where does Brand and Product intersect? What are results when Product and Brand Management collaborate? www.brainmates.com.au Register for the Brainmates Product Bash in Sydney [Music supplied by Opuzz Music Library]

Anas Bahsas is Head of product management Toyota - Telematics in Saudi Arabia at Abdul Latif Jameel Company. He has more than 10 years of experience in Software management for enterprise , has been head of project management office and led large software implementation projects in his company. Anas traveled from Saudi Arabia to attend Product Bootcamp SF, Startup Product Summit SF2 and ProductCampSF October 10-12, 2013 http://sfproducttalks.com

As the end of the year approaches it is easy to let the planning process get a bit “relaxed”, yet it is critical to keep the product team focused to ensure a good start for the new year. In this week’s Brainrant, Nick Coster and Natalie Yan-Chatonsky share their thoughts on Lean Product Planning to keep the short term focus that delivers on long term goals. Show notes: What is a Lean Product Plan? What is the difference between a Lean Product Plan and any other type of product plan? What types of businesses should create a Lean Product Plan? Why are the benefits of having a Lean plan?   More information: http://www.brainmates.com.au/consulting/lean-product-planning

API As A Product - Opening up Businesses & Providing Avenues for Growth   Most APIs support a company's product, like how a variety of applications can access Twitter content. There's a new breed of API that isn't supporting a product, but instead supporting the entire business. In these cases, the API is the product and the product helps developers solve a problem, which means developers are happy to pay.    Delyn Simons heads up developer outreach at Mashery, where she and her merry band of evangelists engage directly with Mashery’s growing network of 216,000 API key-wielding developers. Mashery’s API ecosystem also includes 175+ businesses looking to partner with developers inside and outside the walls of their companies, including Klout, ESPN, Coca-Cola, USA TODAY, Expedia, and The New York Times. Mashery offers API management, services and strategy for companies that are transforming their products into platforms. Prior to Mashery, Delyn worked at eBay, CMP Media, Insero and Well Engaged/The Well.  

Brainrants from Brainmates Inaugural Show with Adrienne Tan, Nick Coster and Natalie Yan-Chatonsky   "New and Old Product Management", language was raised at the 2013 Product Management Festival in Zurich. 1. Is there such a thing as Old and New Product Management? 2. Why is this language emerging? 3. What does it mean for the Product profession? 4. What benefits does it drive? 5. What are the issues when we use this language?  http://www.brainmates.com  @brainmates music "Hurricane" intro courtesy of @BlameSally

Effective product teams not only understand which set of features must be present to justify a release, they have taken the time to carefully enumerate the ranking of each. A product backlog is a prioritized list of all the features and functionality needed to complete a project. A good product backlog is at the heart of any well-functioning agile team. A good product backlog does not automatically ensure good software. However, the lack of a good product backlog often results in incomplete software that does not meet the requirements of customers and stakeholders. The most effective product teams can demonstrate how their prioritization supports larger business priorities (and when the business priorities aren’t clear, these teams clarify them!).   Amy is speakering at ProductCampSF http://pcampsf.com   Learn about managing products to success at Product Bootcamp San Francisco Oct 10-12! http://bit.ly/14ZagOP Oct 10: Workshop Day: competitive space & Lean startup way. http://bit.ly/14SMcaC Oct 11 Startup

Teresa Torres, Vice President, Products, AfterCollege, Inc discusses Developing Product Expertise "I've met countless product professionals who are interested in mastering their craft. One of the most common questions I get is, how do we get better at building great products. We'll explore these questions and many more in this one hour chat." Resources: http://bit.ly/1afTmJL Teresa is speaking at Startup Product Summit SF2. Learn about managing products to success at Product Bootcamp San Francisco Oct 10-12! http://bit.ly/14ZagOP   Oct 10: Workshop Day: competitive space & Lean startup way. http://bit.ly/14SMcaC   Oct 11 Startup Product Summit SF2 lightning talks w/experts & practitioners.http://bit.ly/1bvsOFm   Oct 12 ProductCamp San Francisco! true community unconference http://pcampsf.com  http://startupproduct.com  

Data Informed Product ManagementAccording to Jason Shah, Product Management is the process of building, testing, measuring, and maintaining good software. Geoffrey Moore, who wrote Crossing the Chasm, says, "You actually have your hand on the tiller that changes the fate of your company. So its an amazing priviledge to work in a high tech company because the amount of power you get, particularly if you can get into this role of product marketing and product management..." is the ability to affect the direction of the product.   Resources: http://bit.ly/1aDqImT  Jason is speaking at Startup Product Summit SF2 which is like Tedtalks for Product excellence:  Learn about managing products to success at Product Bootcamp San Francisco Oct 10-12! http://bit.ly/14ZagO   Oct 10: Competitive space & Lean startup workshops http://bit.ly/14SMcaC Oct 11 Startup Product Summit SF2 http://bit.ly/1bvsOFm Oct 12 ProductCamp San Francisco unconference http://pcampsf.com

Greg Geracie, President of Actuation Consulting, will discuss the newly available ProdBOK, The Product Management Body of Knowledge!  For the last three years approximately sixty of the industry’s leading product professionals banded together and contributed to the development of the ProdBOK Guide. The goal? To distill a collaborative cornerstone that can be built upon to ensure that the product management profession better supports the needs of the product community at large.  Resources: http://bit.ly/181Zwvu Learn about managing products to success at Product Bootcamp San Francisco Oct 10-12!http://bit.ly/14ZagOP Oct 10: workshops re: competitive space & Lean startup way. http://bit.ly/14SMcaC Oct 11 Startup Product Summit SF2 lightning talks w/experts & practitioners.http://bit.ly/1bvsOFm Oct 12 Product Camp San Francisco! true community unconference: You propose topics & present http://pcampsf.com

Soft Touch Product Management for Small Teams Or Managing through LOLcats   On small teams, the product manager often functions as product manager, project manager, scrum master, product owner, QA manager, analytics department, and coffee guy. How do you keep all the stakeholders happy? How do you avoid meltdowns and temper tantrums (including your own)? A sense of humor and a good GIF collection can help.    Barbara says, "As a product team of one I always love tuning in to Global Product Management Talk as a chance to check in with "my people." I've been a pretty passive voice in the community to date, so I'm looking forward to diving in the deep end!"   Barbara North, Director of Product at FORA.tv has worked on a wide variety of projects, including a website that allows you to customize letterpress stationery, mobile friendly social games, music driven photo slide shows, and a mobile social network. She currently serves as the Director of Product at FORA.tv helping conference and event organizers produce,

Tatiana Josephy studied public policy, ethics, and development in college and considered becoming a director, but saw a strong similarity between product management and directing.  She'll discuss Being A Woman In Technology, Bootstrapping A Mobile Application, And Agile Culture   She pushed back a sprint to join host Cindy F. Solomon in honor of Women in Product month on the Global Product Management Talk.   Tatiana is speaking at Startup Product Summit SF2 Oct 11, 2013 Register now for best price: http://startupproduct.com   Product Weekend San Francisco - Oct 10-12, 2013 trainings, Summit, Afterparty, Product Camp San Francisco   Resources: http://bit.ly/1bEa6eS

Stephanie Geerlings, Builder, Hacker, Entrepreneur, PM, and Prime Minister for Cloud City, has grown companies from $3k-3M+ and teams from 3-50. She's built software, hardware, large steel machine sculptures, and has done 3-D, print, and web design and branding for Fortune 500s. Because of her background on various quickly moving projects she used to claim that the startup life was the easiest she's ever experienced. "Just working for one company—that's nice." Stephanie's values are core to how she works. She's overly honest, cares about intention, and believes in people. "Our work is to solve problems. Problems get solved—by thinking it through and applying best practices in a flexible way. Not all clients requirements are the same. We design and engineer the solution."  Stephanie is speaking at Startup Product Summit SF2 Oct 11, 2013 Register today for best price: http://startupproduct.com Product Weekend San Francisco - Oct 10-12, 2013 trainings, Summit, Afterparty, Product Camp San Francisco Resources

Tatiana Mulry will discuss her new book, The Cause, which represents 20 years of corporate marketing campaign experience distilled into simple lessons that will transform the way you communicate about your organization to make a greater difference in people's lives.   Resources: http://bit.ly/17YuipB   REGISTER TODAY! Startup Product Summit SF2 October 11, 2013  http://bit.ly/11fNVcU http://startupproduct.com http://