Book Marketing Mentors

Ever thought about how LinkedIn could revolutionize book marketing for authors who dread the traditional marketing approach?This week’s guest expert is Sophie Lechner, a speaker, author, and business coach specializing in helping entrepreneurs attract clients in a natural and authentic way. Sophie shares her "Magnet Model," a powerful framework that enables authors to use LinkedIn effectively to market their books.Discover how the Magnet Model—focused on mission, message, and movement—can transform your book marketing approach into one that feels genuine and engaging. Sophie also offers insights on how to talk about your work, connect with your audience, and use your book as part of a bigger mission.Key Takeaways:Embrace Visibility: The Magnet Model focuses on your mission and message, helping you overcome the discomfort of self-promotion.The Power of LinkedIn: Use LinkedIn to connect with a wider audience through authentic conversations and storytelling.Non-Traditional Marketing: Forget sleazy sale

Did you know branding can make a huge difference in your book marketing success?This week's interview is with Kim Rozdeba, a branding expert with over 30 years of experience. He breaks down author branding, sharing insights from his books, Branding Queens and Loyalnomics.We explore the difference between branding yourself as an author versus branding your book, plus key strategies to build a strong connection with your audience.Key Takeaways:Author vs. Book Branding – Understand the difference and where to focus for the best results.The Five Branding Pillars – Kim’s essential framework: Commitment, Construct, Community, Content, and Consistency.The Power of Emotion – Learn why making readers feel something is crucial for branding success.Know Your Why – Define your purpose to create a brand that lasts.Consistency is Key – A strong, consistent message builds trust and credibility.Tune in to learn how to position yourself and your book for long-term success!*************************************************

Have you ever wondered how LinkedIn can help you grow your audience and build your author brand? In this week's episode, I interview Sandra Long, a global LinkedIn expert, TEDx speaker, and bestselling author. She shares simple but powerful strategies for authors and speakers to use LinkedIn effectively.From creating a standout profile to connecting with the right people, Sandra explains how LinkedIn can amplify your visibility and influence.Key Takeaways:LinkedIn is Essential: Use it to boost your visibility and connect with the right people.Comment Strategically: Thoughtful comments can lead to big opportunities.Optimize Your Profile: Create a strong headline, engaging bio, and clear experience details.Leverage Features: Use tools like newsletters and videos to share your expertise.Build Genuine Relationships: Focus on being supportive and showing gratitude to grow your network.Tune in to learn how to make LinkedIn a game-changer for your author brand.***************************************************

How can storytelling improve your book marketing?This week’s guest is Douglas Vigliotti, author of Aristotle for Novelist and Tom Collins, A Slightly Crooked Novel. Doug, an expert in storytelling and marketing, shares how authors can use storytelling to stand out.From finding personal stories to using them in marketing, Doug explains how storytelling can attract your audience and make your book more appealing.Key Takeaways:Essentials of Storytelling: Learn the key parts of storytelling, like protagonist, plot, and obstacles, and apply them to your book and brand.Character Traits: Know the four traits of good characters: goodness, appropriateness, relatability, and consistency.Crafting Your Message: Learn how to make your story believable to keep the audience engaged.Identifying Stories: Get tips on finding and recording your own stories for marketing.Avoiding Exaggeration: Understand why keeping your story believable is crucial for effective marketing.Tune in to learn how storytelling can boost your book mar

Have you considered using your podcast guest appearances to help market your book?This week’s guest is Lyndsay Phillips, CEO of Smooth Business Podcasting and host of Leverage Your Podcast. Lyndsay is an expert in turning podcast content into tools that boost visibility and build authority for authors, coaches, and thought leaders.She shares practical tips on how to take charge of your podcast guest spots and repurpose them into content that attracts leads, clients, and partnerships.Key Takeaways:Take Charge of Your Guest Appearances: Don’t rely on hosts—promote yourself to boost visibility and credibility.Turn Podcasts into Content: Repurpose interviews as blogs, social posts, or short videos to reach more people.Show Your Expertise: Share guest spots on LinkedIn and your website to build authority.Drive Traffic and Leads: Use clear calls to action to turn listeners into visitors and clients.Create a System: Create a process to repurpose content and delegate tasks for consistent marketing.Tune in and discove

Ever thought about using a creative brief to make writing and marketing your book easier?This week's guest expert is Peter Murphy Lewis, founder of StrategicPete.com and fractional Chief Marketing Officer. Peter is known for turning complex marketing ideas into clear, useful strategies. He explains how to treat your book like a business, and how to tackle your marketing fears.Learn how a creative brief can act as your "road map" to success and why book marketing should start before you finish writing. Peter’s insights can transform how you plan, write, and market your book.Key Takeaways:Start with a Creative Brief: Create a plan to set goals, measure success, and stay on track before you start writing.Treat Your Book Like a Business: Build a mission statement and track progress like a company to reduce risks and stay focused.Face Marketing Fears: Use "fear-setting" to name, understand, and tackle your worries about marketing and publishing.Begin Marketing Early: Use simple, affordable

This episode originally aired on May 29th and was one of the top downloads in 2024. If you missed it, now’s your chance to catch up, or for those who want another dose of Megan Dougherty's incredible wisdom. Enjoy!Thank you for being a dedicated Book Marketing Mentors listener.Wishing you a happy holiday season*****************************************How can launching a podcast boost your book's success and enhance your business growth?Welcome to another episode of Book Marketing Mentors, where we delve into proven strategies, tools, and tips to help you market and sell your books.This week, I sat down with Megan Dougherty, a digital marketing strategist and co-founder of "One Stone Creative."With her expertise in online business development and podcasting for business, Megan offers invaluable insights on leveraging podcasts to amplify your book's reach and business success.Key Takeaways:Pod Curious Phase: Evaluate if podcasting is the right fit for your book and business.Benefits of

This episode originally aired on February 7th and was one of the top downloads in 2024. If you missed it, now’s your chance to catch up, or for those who want another dose of Caelan Huntress's incredible wisdom. Enjoy!Thank you for being a dedicated Book Marketing Mentors listener.Wishing you a happy holiday seasonThis episode originally aired on February 7th and was one of the top downloads in 2024. If you missed it, now’s your chance to catch up, or for those who want another dose of Caelan Huntress's incredible wisdom. Enjoy!Thank you for being a dedicated Book Marketing Mentors listener.Wishing you a happy holiday season*********************************************How good are you at marketing yourself?Join me as I interview Caelan Huntress, the brilliant mind behind Stellar Platforms and the bestselling author of "Marketing Yourself." Caelan shares essential strategies for effective book marketing, emphasizing the journey towards finding what truly works. Key takeaways include:Avoidin

Have you ever considered how mastering the editing process could take your manuscript to new heights of success?This week's guest expert is Jeanette Smith, a copy editor, content writer, and mermaid Instagrammer. She reveals her expert insights into demystifying the editing process and how self-editing skills can lead to a polished manuscript that stands out.Discover the secrets to improving your manuscript, from understanding different types of editing to mastering self-editing techniques. With Jeanette's guidance, you'll gain the confidence and clarity to tackle editing like a pro.Key Takeaways:Types of Editing: Understand the differences between developmental editing, line editing, copyediting, and proofreading, and when to use each.Self-Editing Basics: Master the three keys to self-editing—mindset, knowledge, and tools—to improve your work.Practical Self-Editing Tips: Use strategies like notes-to-self and breaks to refine your writing and stay creative.Finding the Right Editor: Learn how to

Did you know podcast marketing can boost your book’s reach and impact?This week's guest expert is Suzanne Tregenza Moore, best-selling author of Hang on Tight, Learn to Love the Rollercoaster of Entrepreneurship, and host of the podcast All Things Authopreneur. Suzanne specializes in helping rising thought leaders and nonfiction authors focus on revenue and thought leadership status.From preparing impactful podcast interviews to converting listeners into clients, discover the nuances of using podcast appearances as a powerful marketing tool for your book. Understanding the art of podcast interviews can open doors to new opportunities and boost your book's visibility.Key Takeaways:Using Podcast Interviews: Learn why podcasts are a great way for nonfiction authors to share expertise and attract clients.Crafting Your Message: Understand the value of a clear marketing message and how to set goals before your interview.Engaging the Audience: Discover how to give thoughtful answers that keep both hosts an

Have you ever wondered how embracing imperfections can enhance your book marketing strategy?This week's guest expert is Michele Molitor, CEO of Nectar Consulting, transformational coach, clinical hypnotherapist, and author of "I Am Perfectly Flawsome." She shares invaluable insights on conquering perfectionism to boost your book marketing and personal growth.From embracing imperfections to rewiring your mindset, discover the transformational techniques to help you overcome self-doubt and amplify your book's success. Understanding these dynamics can set your book marketing efforts apart.Key Takeaways:Understanding Perfectionism: Learn how perfectionism stems from trauma and stops you from reaching your best in life and in your book marketing. Embracing Imperfection: Discover how accepting being "flawsome" can bring more success and happiness. Rewiring Your Mindset: Explore Michele’s method that combines coaching and neuroscience to shift limiting beliefs. Practical Tools for Growt

Thank you for being a loyal podcast listener. I'm extremely grateful!Thanksgiving Greetings***************************Have you ever wondered how asking the right questions can skyrocket your book sales?This week's guest expert is Mark Victor Hansen, co-creator of the Chicken Soup for the Soul series, and a prolific author known for his contributions to inspirational literature. Mark shares his proven strategies for transforming your book marketing approach through the power of asking.Discover practical methods to engage your audience, build meaningful connections, and break through the roadblocks that hinder your book's success. Explore the art of goal-setting, the significance of curiosity, and the impact of collaborative efforts to elevate your book’s reach.Key Takeaways...The Power of Asking: Learn how asking good questions can boost your book marketing success and help you reach higher financial goals.Reengaging Your Audience: Find out how offering value, like collaborative efforts, can re-

Do you want to learn how poetry can transform your book marketing strategy?This week's guest expert is Viral Gor, a celebrated Canadian poet and author known as Virus the Poet. Viral shares his journey, creative process, and insights on using poetry to engage readers on a deeper, emotional level.Discover the art of captivating your audience through authentic storytelling and relatable themes. Viral's unique perspective can help you leverage poetry to enhance your book's impact and reach.Key Takeaways:The Power of Conciseness: Learn to deliver powerful messages in fewer words to capture short attention spans.Inspiration and Vulnerability: Use personal stories to show authenticity and connect with your audience.Emotional Connection: Discover how to evoke emotions to make your work relatable and impactful.Facts and Creativity: Balance facts with creative storytelling to inform and entertain.Mistakes to Avoid: Learn common pitfalls to keep your storytelling strong.Tune in to transform your marketin

Have you considered how a strategic preorder campaign can skyrocket your book's success?This week's guest expert is Kimberley Wells Eley, founder of KWE Publishing and an experienced guide for authors navigating from idea to publication. She shares essential strategies for turning your book into a thriving business while creating buzz through effective preorder campaigns.Learn how to market your book effectively, from finding your ideal reader to using social media for preorders. Engaging your audience early and building anticipation will boost your book's visibility and sales.Key Takeaways:Identifying Your Ideal Reader and Purpose: Discover why identifying your book's audience and aligning your goals is key to your book's success. Preorder Campaign Strategy: Learn why starting your preorder campaign early, building excitement, and using tools like Tailwind and Linktree are essential for engaging potential readers. Treating Your Book Like a Business: Learn how branding yourself as an

Have you ever wondered how to improve your virtual presentation skills to captivate and engage your audience?This week's guest expert is David Doerrier, a professional speaker, trainer, and coach with over 30 years of experience in effective communication. Known for his captivating style and expertise in adult learning theory, David shares essential tips for mastering virtual presentations.Learn the key elements of a successful virtual presentation, from understanding your audience to using engaging visuals and mastering your voice.Key Takeaways:Engagement Strategies: Discover practical tips for engaging your audience online.Preparation Essentials: Learn the importance of preparation by defining your goals, understanding your audience, and organizing your presentation for maximum impact.Visual Communication: Discover how visuals can enhance virtual presentations and learn the best ways to use PowerPoint to support your message without overwhelming your audience.Voice and Delivery: Learn how recording you

How can you monetize your podcast, even with a small audience?In this episode, I interview podcast expert and consultant Traci DeForge. With over 30 years of experience in broadcast media and business development, Traci is the founder of Produce Your Podcast and the creator of the Podcast Management Academy. Discover practical, step-by-step strategies for monetizing your podcast—no matter the size of your audience. Whether you're just starting or have a niche show, Traci DeForge’s expert advice will help you unlock new revenue streams and grow your podcast successfully!Key Takeaways:Niche Audiences are Powerful: You don’t need a massive following to attract sponsors. Smaller, engaged audiences offer higher value for niche brands.Sponsor Strategically: Start with local brands or partners you already know. Leverage Your Own Products: Use your podcast to promote your own services, books, or products.Create Sponsorable Segments: Develop special show segments or repurpose content to attract specific sponsors.

Have you ever considered leveraging joint venture partnerships to amplify your book's reach?This week's guest expert is Danny Bermant, renowned joint venture strategist known as Captain JV. He has helped over 500 joint venture partners generate millions through collaborations and is here to share his insights on how non-fiction authors can benefit from strategic partnerships.From understanding the core concept of joint ventures to finding the right partners, and ensuring your readiness, Danny reveals how authors can effectively collaborate to maximize their book's visibility and sales. Discover actionable strategies to boost your book's marketing potential through meaningful partnerships.Key Takeaways:Understanding Joint Ventures: Learn what joint venture partnerships are and how they can provide a mutually beneficial platform for authors and their partners. Finding the Right Partners: Get insights into identifying and reaching out to potential joint venture partners that align with your b

Have you thought how being a podcast guest could boost your book marketing?This week’s guest is Julie Fry, founder of Your Expert Guest, a podcast guest booking agency. Julie shares valuable tips for nonfiction authors on how to find and land podcast guest spots to increase visibility and attract new clients.Julie walks you through how to find the right podcasts, make the most of your guest appearances, and get your book in front of more people.Key Takeaways:Know Your Goal: Understand why you want to be a guest. Decide your goal before you start pitching.Find the Right Podcasts: Learn smart ways to find podcasts that match your expertise and audience. Create a Strong Pitch: Get tips on how to research podcasts and craft personalized pitches to grab the host’s attention.Make the Most of Your Interview: Learn the do’s and don’ts of being a guest to ensure a memorable and effective interview that benefits both you and the host.Repurpose Your Content: Discover creative ways to turn your podcast interviews into co

Have you ever found it hard to create marketing messages that really connect and charm your audience?This week’s guest is Jason Van Orden, a growth strategist with almost 20 years of experience. Jason has launched over 60 online courses and helped over 10,000 entrepreneurs. He shares his tips on how to craft messaging hooks that grab your audience’s attention.Jason discusses how to make your messages stand out by focusing on what matters most to your audience. His advice helps you improve your marketing strategies so they resonate and drive engagement.Key Takeaways:Understanding Remarkability: Discover four elements to create a memorable hook that grabs attention and interest.The Eclipse Factor: Learn how to simplify your marketing to reach the right audience with the Eclipse Factor and the '3 R’s' framework.Practicing Relevance: Target your audience's needs and challenges by speaking directly to them and customizing your message.Building Resonance: Discover how to build trust and connect with

Have you ever thought how being playful and experimenting can help generate new sales leads?This week’s guest is Nikki Rausch, CEO of Sales Maven, and a sales coach certified in neurolinguistic programming. Nikki teaches real, effective sales strategies and shares her tips for better book marketing.From creating conversations to building strong relationships, Nikki offers practical ways to boost your book sales and manage sales anxiety. She explains how to spark curiosity, use neurolinguistic programming, and turn rejections into future opportunities.Key Takeaways:Stay Flexible: Talk naturally, not from a script, to build better relationships in sales conversations,Create Curiosity: Spark curiosity to easily engage in clients' conversations.Handle Rejection: Don't take rejection personally. Stay open to future opportunities.Use Convincer Strategies: Repeated positive interactions build trust and can lead to sales.Build Real Relationships: Focus on helping and understanding client needs, instead of p