Igniting Souls Podcast With Kary Oberbrunner

We often think it's too risky to live out our passion and become an entrepreneur or even to have a side hustle instead of working a second job. But is it more risky to have just one "client" (even with salary and benefits) or to have 50 clients so all your eggs are not in one basket? More at http://BusinessAcademyElite.com

If you don't have a Value Proposition Statement people don't know what you offer them. You then take that VPS and create a buyer's journey by bundling products and services to each process.

You are actually hindering people if you give them everything for free. The fact is that if we exchange something that's valuable to us we will put more effort and energy into it. If you're an author, coach or a speaker who is not getting good results, your fees may be too low.

You need to determine how you are going to differentiate yourself. By niching down and specializing you can become known in the marketplace. More at http://BusinessAcademyElite.com

A lot of us have been taught not to struggle. If something is hard, don't do it. But the only way to get into flow is to struggle. You want to stretch but not snap. If it's too hard you give up. If it's not hard enough, you get bored. Free book at https://elixirprojectbook.com/

There are labels and lies you believe that you need to shed in order to find your true identity — Your Secret Name that God is trying to give you. You're never going to be able to outperform your own self image. We're often scared to share our real story, but that's the story that will help the most people. Free book at https://YourSecretName.com

We often want to start a business relationship trying to figure out how someone can pay us to do something. But if you give first, it will often end up bringing many more rewards. Check out these two examples of how giving first really paid off in business. Get your free book at https://www.dayjobtodreamjob.com

Do you think it's arrogant to say you want to lead a global empire? I think God puts something epic inside each of us. You can change someone else's world. Ignite Your Soul and Your Plan at https://IgnitingSoulsConference.com

I'd like you to meet Linda, my first coaching client. Listen in on her story of leaving her day job and developing her own coaching business around The Deeper Path, coming out with her own book and moving her family to California.

Have you ever heard of the Jimmy Dean Sausage Strategy? This is the model where you don't want sausage. You're not even thinking about sausage. You go to Costco, you go to Sam's Club, nice person, they're giving away Jimmy Dean sausage in a free sample. It's on sale, it's two for one that day. You walk away with it in your cart. Amazon does it when they give you a look inside a book. Car dealerships do it when they let you test drive a vehicle. How can you give customers a free "taste" of your services? More at http://businessacademyelite.com/

A listener emails in a panic because he's not generating income in his coaching business. 

Have you ever experienced the Deep Now? Idea has never been blended with focus and flow in this same way. When you're in the deep now, the past loses its power, the future loses its promise, and you are just absolutely present. More at https://elixirprojectbook.com/

The two main reasons that people hire a coach are experience and clear methodology. I am not a fan of people who say, "Hey, do you want to join a coaching relationship with me?" Yeah what are we going to do? "We're just going to focus on you." You will fail as a certification program if you do not have a success path for your content. A framework is a solution broken down into simple steps. Your success path is the stones that it takes for you to cross from before course to after course. Before certification to after certification.

It's okay to want more impact, influence and income. That's not discontentment. Everything God created says grow. I believe that you need to grow. You need to grow your platform, your impact, and your message.  Many people I coach in the beginning, they feel dirty or bad that they're going to charge money. Do you think that your loved ones, whoever they are, single, married, whatever, friends. Do you think your loved ones are going to be excited for you to continue to invest in your hobby forever without seeing a return on your investment? Do you think you will have the same fire, no. Do you think your products and programs can ever increase in technology or quality if you're not charging for your products? No, you need to, right? This stuff isn't free.

Free is a tool, and it can catapult or cannibalize your business. You want to add value and develop relationships but you don’t want to give away so much that it cheapens your brand and causes family resentment and burn out. More at http://businessacademyelite.com/

Have you ever heard of the law of diminishing intent? The longer we wait to do something, the less likely we will ever do it, In the next 24 hours ask five of your closest friends what they think your mission is. Look for themes Confusion repels clarity attracts.

When you believe in someone and let them know it, it can change their life.Speak words of encouragement to people. Don’t wait for someone’s funeral or their retirement party to share how much they mean to you. Spoken words are powerful. Kind words are like honey, sweet for the soul and healthy for the body. 

You have what you need to succeed. It's just a matter of seeing it — changing your reticular activation system to see it. Open your mind's eye and see everything you need to implement your idea. Free book at DeeperPathBook.com

A start-up is 33% more likely to succeed if you start is as a side hustle first. This is the path I took as well. Keep your day job, but start a side hustle. It will teach you prioritization and hustle. Free book at DayJobToDreamJob.com

If 3 people are asking you how to do something, you have the opportunity for a six-figure business. If you can share the solution with others and not just do the solution yourself, then you can build a six-figure business.