Sinopsis
Webcology takes a deeper look at the ecosystem of the Internet as it affects webmasters and web marketers from the points of view of two well known web marketers, Jim Hedger and Dave Davies. Based on interviews with special high-profile guests or panels, Webcology introduces, explores and explains how the various segments of the web marketing world work.
Episodios
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Facebook IPO Fallout; Xoomfile Version 3 Software Launched
25/05/2012 Duración: 48min[Facebook fallout from Wall Street following its initial public offering, ,Jim and Dave analyze the past 7 days, plus they discuss an article titled Linking to Promote Keyword Clusters./>
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Microsoft to Involve Facebook; Facebook Ads and GM Cars
22/05/2012 Duración: 54min[Microsoft plans to roll out a revised version of its Bing search engine that includes a way to involve Facebook friends in the search process. Plus, Micheline Maynard discusses a recent Forbes article on Whats The Real Problem: Facebooks Ads, Or GM Cars?/>
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Google Penguin and Panda Updates; SMX Toronto 2012 Recap
03/05/2012 Duración: 56min[Jim and Dave discuss the Google Penguin and Panda Updates with Michael David, the author of WordPress 3.0 Search Engine Optimization. Plus Jim recaps the highlights from SMX Toronto 2012. />
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Facebook buys Instagram: Good or Bad for the IPO; Yahoo Layoffs and Reorganization
12/04/2012 Duración: 55min[Facebook buys Instagram: Good or Bad to Buy Before for the IPO, and will they try to buy Pinterest. Jim and Dave also discusses the Yahoo Layoffs and what CEO Scott Thompson plans for reorganization. />
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Unnatural Links; Deindexing Blog Networks; 50 New Google Search Changes
05/04/2012 Duración: 55min[Google Cracking Down on Unnatural Links, Deindexing Blog Networks; New Yahoo CEO Scott Thompson sweeps out 2,000 employees in purge; Breaking Down 50 New Google Search Changes/>
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Over Optimization Penalty; Evolution of Google With Social Search
30/03/2012 Duración: 55min[Jim and Dave discuss Google and the Over Optimization Penalty that Matt Cutts announced to allegedly level the playing ground. They also discuss a Bill Slawski post on the Evolution of Google With Social Search./>
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Former Googler Opens Up About Google +, Privacy; Forbes Rant
15/03/2012 Duración: 54min[Jim and Dave discuss how former Googler James Whittaker openly blogs about about how Google is now obsessed with harvesting peoples private information and saying their social media efforts with Google + have been a failure threatened by Facebook. Jim also serves an extensive Forbes rant./>
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Google +1 Button Goes Red and Gives Thanks; How To Blog Posts
09/03/2012 Duración: 52min[Google has made a couple of changes involving the +1 buttons, including that the color scheme is changing to white and red, plus Signed-in Google users can now thank others for hitting the +1 button. Jim and Dave also discuss a Search Engine Journal post entitled Are We Putting Ourselves Out of Business With All These How To Blog Posts?/>
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Resources for Stocking Your Internet Marketing Toolkit
01/03/2012 Duración: 54min[Resources for Stocking Your Internet Marketing Toolkit, Dave takes us through a Search Engine Watch post that helps us separate the good from the bad, the expensive from the inexpensive and figure out how to tell when the price difference is worth it? Jim and Dave discuss the Death of Conservative activist Andrew Breitbart that lead to lots of negative Twitter comments./>
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Link Building and Analytics
24/02/2012 Duración: 53min[Talking Link Building and Analytics as Citation Labs Founder Garrett French and SitesWithoutWalls founder Kristine Schachinger join Dave and guest host Terry Van Horne./>
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SOPA and PIPA Equivalents C-11 and C-30 Threaten Canada
16/02/2012 Duración: 53min[Jim and Dave discuss Bill C-11, the Canadian equivalent to SOPA and PIPA in the US and how the entertainment industry is lobbying to persuade the Canadian government to accede to their demands for highly punitive restrictions on copyrights. They also comment on Bill C-30, the Protecting Children from Internet Predators Act. />
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Google Screenwise, Chrome for Android, Blackberry 10 OS
09/02/2012 Duración: 54min[Google Screenwise Pays You To Give Up Privacy and Surf The Web With Chrome; Chrome Web browser comes to Android phones and tablets; Blackberry 10 operating system coming soon. />
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Facebook IPO, Living and Dying on Search Analytics
02/02/2012 Duración: 55min[Facebook filed papers Wednesday to raise at least 5 billion dollars and begin to sell stock this spring.How to Understand Your Google Not Provided Traffic./>
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Everything is Measurable. What about Google Search Plus Your World?
26/01/2012 Duración: 53min[Everything is measurable. How does that idea relate to Google Search Plus Your World? Jim notes that many old-time SEOs are suddenly consulting to new tool makers. This indicates A) a recgonition of SEO as important and B) recognition that changes make current/old metrics obsolete./>
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SOPA and PIPA Postponed
19/01/2012 Duración: 55min[The Controversial Protect IP Act legislation (PIPA) and Stop Online Piracy Act (SOPA) asd Congress declares it needs more debate. SEO Rockstars host, SEMPO President and Director of Thought Leadership at Rosetta Chris Boggs gives us his take. />
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Looking Inside the BlueGlass
13/01/2012 Duración: 50min[Looking Inside the BlueGlass as Jim and Dave welcome BlueGlass VP of Marketing / Managing Partner at BlueGlass Interactive, Loren Baker and the newly appointed Chairman of the Board Richard Zwicky./>
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New Yahoo! CEO Scott Thompson; Search for Santorum
05/01/2012 Duración: 53min[Jim and Dave analyze the hiring of new Yahoo! CEO Scott Thompson, the task he has at hand of restoring the search engine to prominence and the overwhelming factors that he will have to overcome. />
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Blocking Search Results; AdWords Remarketing
16/12/2011 Duración: 52min[Former Formula One President Max Mosley is hoping legal action will force Google to block search results linking him to an alleged Nazi-themed tryst with several women. Jim and Dave also discuss AdWords remarketing and video from Matt Cutts that discusses How can good sites that don't know about SEO rank well. />
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Facebook Absentee Experiment; Cyber Week Records
08/12/2011 Duración: 53min[Facebook Exploits Reveals Zuckerberg Private Images, Cyber Week Breaks 4 Records, Nears 6 Billion Dollar Mark and Jim, reveals the results of a social media experiment where he stayed off of Facebook for a whole week. />
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Tech and Marketing Strategies for Video
01/12/2011 Duración: 55min[Jim and Dave discuss Tech and Marketing Strategies for Video with with Jake Athey from Vitomy.com and Greg Jarboe from SEO-PR. Also, Judge Orders ALL Search Engines, Social Networks to De-index Seized Websites; Google, Microsoft, Yahoo, ISPs, All Served With Streaming Site Blocking Demand. />