Church Brand Guide Podcast | Logo, Website, Video, And Design

In this second part of our discussion on marketing, Ryan Wakefield shares practical insights into what churches can do to be effective in getting the attention of their community. He talks about Facebook, Google searches, emails, surveys and shares some churches to watch when it comes to marketing. Show Notes: Every church needs a marketing system to provide goals that are able to create lasting effectiveness Church Marketing University is a course Ryan is putting together to serve churches with marketing knowledge and tactics You need to get your branding in place before starting with your marketing; get your story together Use a survey to track what is actually working in reaching people Survey: checkbox everything that influenced you to come to the church; its a series of things that makes an impact Most effective ways to reach people: Friend and inviting is one of the most effective ways to invite people Website is the second most effective tool for reaching people Facebook

Ryan Wakefield currently assisting Summit Park Church and formally James River Church joins us to talk about marketing and branding. We discuss the difference is between marketing and branding and how they work together to help churches grow. Ryan shares church-specific definitions of marketing which will help church leaders think differently about their approach. Show Notes: Ryan Wakefield: • Went to Evangel University • Worked as the creative director at James River Assembly with over 8,000 members at the time • Helped plant Summit Park Church in 2013 and runs their marketing • Works with the Pregnancy Care Center to run their marketing 3 definitions for marketing within the church: • Communicating who you are to people where they are • Introducing your city to your church - stop thinking like pastors and start thinking like missionaries • Sharing your story in such a compelling way that it makes people want to be a part of it - the goal is to have people join their story with your story - Branding is

We discuss creativity with Nik Goodner who has The Creative Church blog. In this episode, we discuss what creative churches are doing to reach people and why there is a need for churches to think creatively. Nik also gives some churches to follow who are doing a good job at being creative.  Nik talks about what The Creative Church platform is doing in the church community to connect churches with creative ideas. Show Notes: Nik shares his story of how he came to start The Creative Church blog and what his journey has looked like to this point. Creativity bridges the gap between what is holy and what is secular. It’s a tool for artists to express their love for God and share their wisdom. When a church expresses creativity in excellence it can be the greatest asset in the church. Creativity helps people feel more comfortable in a church environment so people who are not familiar with the church feel welcome. It helps them relate to the message. Nik defines creativity as having the ability to problem-solve

This week we interview Keegan Walsh of Living Hope Church in Chicago, Illinois. He lifts the lid on the job of a talented church staff media designer who also is the Student Pastor. Keegan gives tips on how he is able to get it all done and shares how he established a brand for the church in the Chicago area. Show Notes: Keegan talks about rebranding a church that has been around for almost 70 years and how to keep the designs relevant to the younger generation. He shares the tension and how his church is able to make it work so they can reach people in their community. We discuss what Keegan’s passion is for working on a church staff. He shares the reward he receives when working to help other people experience life changes. Keegan shares tips on getting things down with the media. He talks about some resources which allow him to use shortcuts to get projects done quickly. There is a discussion about how to design for multiple departments within a church. There is a challenge to create graphics that appeal t

The process of introducing a new logo to a church is discussed in this episode in a way that builds momentum toward the vision for the future. When a new logo is introduced with a fresh vision, most people will resist it naturally. However, you can be strategic to allow people to see the need for change so they can feel like they are a part of something bigger than themselves. Show Notes: Three Rounds to Effectively Rebranding Your Church If done well, the rebranding can bring new energy to the church with anticipation of greater things ahead. A strategic rollout allows the new brand to be adopted over a period of time, which will make people more comfortable. Typically, these brand changes take place over the course of six months to a year. A church should commit to a solid budget to get things rolled out properly by creating media to support the change. The leadership will need to push the new brand messaging in meetings, sermons, and interactions while using media to make the vision front and center. Brand