Psm: Professional Services Marketing

In Part 2 of our introduction to the hosts, Deirdre Gilmore, FSMPS, CPSM shares the lessons, decisions, twists, and unplanned adventures that transformed her career and life.

On the first full episode with Deirdre Gilmore and Frank Lippert, the hosts share more about themselves. Part 1 is a deep dive with Frank Lippert, FSMPS, CPSM.

Did you know we've been hosting PSM.show for 4 years? To celebrate, we've got a big announcement! On today's episode, we'll reminisce a bit about the past, but mostly we'll make some bold predictions for the future of PSM.show. Insights into the world of professional services marketing, presented by Josh Miles and David Lecours. The professional services industry is an increasingly competitive one – your firm needs to stand out from the pack, so a marketing strategy can no longer be an afterthought.   Subscribe on iTunes: https://itunes.apple.com/us/podcast/psm-professional-services-marketing/id969331190?mt=2   Visit PSM.show for more: http://psm.show/

What are some content ideas that will help position firms as the go-to expert? David and Bryon McCartney of Archmark talk about how firms might handle content creation themselves or if they need to hire outside help.   Insights into the world of professional services marketing, presented by Josh Miles and David Lecours. The professional services industry is an increasingly competitive one – your firm needs to stand out from the pack, so a marketing strategy can no longer be an afterthought.   Subscribe on iTunes: https://itunes.apple.com/us/podcast/psm-professional-services-marketing/id969331190?mt=2 Visit PSM.show for more: http://psm.show/  

We all think of Instagram as a photo-sharing app, but how is Instagram changing? In a post to his own IG and Twitter, CEO of IG Adam Mosseri shared that they're no longer just a photo-sharing app, and to expect change in the following months. Josh and David unpack what this may mean for your firm. Insights into the world of professional services marketing, presented by Josh Miles and David Lecours. The professional services industry is an increasingly competitive one – your firm needs to stand out from the pack, so a marketing strategy can no longer be an afterthought.   Subscribe on iTunes: https://itunes.apple.com/us/podcast/psm-professional-services-marketing/id969331190?mt=2   Visit PSM.show for more: http://psm.show/

With all of this talk about "innovation" in A/E/C, how should we define it, and is innovation actually something we can build processes around? Josh chats with author Carla Johnson about her latest book, "RE:Think Innovation" on today's episode of PSM Show. Insights into the world of professional services marketing, presented by Josh Miles and David Lecours. The professional services industry is an increasingly competitive one – your firm needs to stand out from the pack, so a marketing strategy can no longer be an afterthought.   Subscribe on iTunes: https://itunes.apple.com/us/podcast/psm-professional-services-marketing/id969331190?mt=2   Visit PSM.show for more: http://psm.show/  

What are brand personality attributes, and how can you apply those concepts to your A/E/C firm?   Insights into the world of professional services marketing, presented by Josh Miles and David Lecours. The professional services industry is an increasingly competitive one – your firm needs to stand out from the pack, so a marketing strategy can no longer be an afterthought.   Subscribe on iTunes: https://itunes.apple.com/us/podcast/psm-professional-services-marketing/id969331190?mt=2   Visit PSM.show for more: http://psm.show/

Trust is fundamental for A/E/C firms to get hired. A/E/C firms ask clients to spend millions of dollars on something that doesn't exist yet. It's a big risk for clients. But a risk that can be made less scary if your prospect trusts you. But, how can they trust you if they have yet to work with you? David and Steven Morris discuss the role of trust in digital marketing for A/E/C firms. Insights into the world of professional services marketing, presented by Josh Miles and David Lecours. The professional services industry is an increasingly competitive one – your firm needs to stand out from the pack, so a marketing strategy can no longer be an afterthought.   Subscribe on iTunes: https://itunes.apple.com/us/podcast/psm-professional-services-marketing/id969331190?mt=2   Visit PSM.show for more: http://psm.show/

What is experience design, and how can you create great experiences for your clients?   Insights into the world of professional services marketing, presented by Josh Miles and David Lecours. The professional services industry is an increasingly competitive one – your firm needs to stand out from the pack, so a marketing strategy can no longer be an afterthought.   Subscribe on iTunes: https://itunes.apple.com/us/podcast/psm-professional-services-marketing/id969331190?mt=2   Visit PSM.show for more: http://psm.show/    

Have you ever wanted to be a fly on the wall in the room with a former president? Well today, Josh has the opportunity to do that, well, sort of. Josh chats with two former SMPS society presidents to hear all about how SMPS has shaped their careers and their networks.   Insights into the world of professional services marketing, presented by Josh Miles and David Lecours. The professional services industry is an increasingly competitive one – your firm needs to stand out from the pack, so a marketing strategy can no longer be an afterthought.   Subscribe on iTunes: https://itunes.apple.com/us/podcast/psm-professional-services-marketing/id969331190?mt=2   Visit PSM.show for more: http://psm.show/  

Josh and David discuss their favorite ways to stay fresh, inspired, and ahead of burnout.   Insights into the world of professional services marketing, presented by Josh Miles and David Lecours. The professional services industry is an increasingly competitive one – your firm needs to stand out from the pack, so a marketing strategy can no longer be an afterthought.   Subscribe on iTunes: https://itunes.apple.com/us/podcast/psm-professional-services-marketing/id969331190?mt=2   Visit PSM.show for more: http://psm.show/

David is joined by Deirdre Gilmore and Nikki Hasbun of TankGirl Marketing, to discuss Proposal Design. Insights into the world of professional services marketing, presented by Josh Miles and David Lecours. The professional services industry is an increasingly competitive one – your firm needs to stand out from the pack, so a marketing strategy can no longer be an afterthought.   Subscribe on iTunes: https://itunes.apple.com/us/podcast/psm-professional-services-marketing/id969331190?mt=2   Visit PSM.show for more: http://psm.show/  

Josh and David provide A/E/C marketers with tips for hiring and working with external creative services providers.   Insights into the world of professional services marketing, presented by Josh Miles and David Lecours. The professional services industry is an increasingly competitive one – your firm needs to stand out from the pack, so a marketing strategy can no longer be an afterthought.   Subscribe on iTunes: https://itunes.apple.com/us/podcast/psm-professional-services-marketing/id969331190?mt=2 Visit PSM.show for more: http://psm.show/

Today on PSM Show we're chatting with the chair of SMPS Build Business 2021, Bethany Smith. What is Build Business, and why should you attend another virtual experience in 2021? Tune in to find out.    Insights into the world of professional services marketing, presented by Josh Miles and David Lecours. The professional services industry is an increasingly competitive one – your firm needs to stand out from the pack, so a marketing strategy can no longer be an afterthought.   Subscribe on iTunes: https://itunes.apple.com/us/podcast/psm-professional-services-marketing/id969331190?mt=2   Visit PSM.show for more: http://psm.show/

How to get the most out of your organic use of LinkedIn, from a personal and firm marketing perspective. Insights into the world of professional services marketing, presented by Josh Miles and David Lecours. The professional services industry is an increasingly competitive one – your firm needs to stand out from the pack, so a marketing strategy can no longer be an afterthought.   Subscribe on iTunes: https://itunes.apple.com/us/podcast/psm-professional-services-marketing/id969331190?mt=2 Visit PSM.show for more: http://psm.show/

In October LecoursDesign was awarded the top honor for external websites at the national SMPS Marketing Communications Awards. Today we flip the script, as Keelin Cox from AEC Marketeer interviews David about his recent success.  Insights into the world of professional services marketing, presented by Josh Miles and David Lecours. The professional services industry is an increasingly competitive one – your firm needs to stand out from the pack, so a marketing strategy can no longer be an afterthought.   Subscribe on iTunes: https://itunes.apple.com/us/podcast/psm-professional-services-marketing/id969331190?mt=2   Visit PSM.show for more: http://psm.show/

What is a project debrief? Who should you include in the meeting, and when is the right time to do a project debrief? Insights into the world of professional services marketing, presented by Josh Miles and David Lecours. The professional services industry is an increasingly competitive one – your firm needs to stand out from the pack, so a marketing strategy can no longer be an afterthought.   Subscribe on iTunes: https://itunes.apple.com/us/podcast/psm-professional-services-marketing/id969331190?mt=2   Visit PSM.show for more: http://psm.show/

When it comes to writing for an A/E/C firm, it's easy to think of proposal writing, but what are the other skillsets required for professional services marketers, and how do you go from proposals to bios, to blogs, and social media all in the same day? Holly Bolton shares her insights on writing for A/E/C firms. Insights into the world of professional services marketing, presented by Josh Miles and David Lecours. The professional services industry is an increasingly competitive one – your firm needs to stand out from the pack, so a marketing strategy can no longer be an afterthought.   Subscribe on iTunes: https://itunes.apple.com/us/podcast/psm-professional-services-marketing/id969331190?mt=2   Visit PSM.show for more: http://psm.show/

If you're a longtime listener, the last deep dive we did on email was in late 2017(!) It's a two-part episode, but feel free to go back and give that a listen. Email isn't necessarily the newest, most exciting, or sexiest... This episode is inspired by Andrew Davis's recent video on B2B Email Marketing - https://www.youtube.com/watch?v=3H49q9t7QUQ Insights into the world of professional services marketing, presented by Josh Miles and David Lecours. The professional services industry is an increasingly competitive one – your firm needs to stand out from the pack, so a marketing strategy can no longer be an afterthought.   Subscribe on iTunes: https://itunes.apple.com/us/podcast/psm-professional-services-marketing/id969331190?mt=2 Visit PSM.show for more: http://psm.show/

Damion Morris is a rising star in the world of A/E/C Marketing. Still early in his career, he's achieved his CPSM, become a conference speaker, an SMPS chapter president, and a marketing leader for one of the nation’s top general contractors, PCL. David and Damion sit down to discuss the difference between doing and leading marketing.   Insights into the world of professional services marketing, presented by Josh Miles and David Lecours. The professional services industry is an increasingly competitive one – your firm needs to stand out from the pack, so a marketing strategy can no longer be an afterthought.   Subscribe on iTunes: https://itunes.apple.com/us/podcast/psm-professional-services-marketing/id969331190?mt=2   Visit PSM.show for more: http://psm.show/