Exposure Ninja Digital Marketing Podcast | Seo, Ecommerce, Digital Pr, Ppc, Web Design And Cro

Need to get your website to the top of Google? Well, in this podcast, I'll walk you through the simple "SEO hack" we use for our client's campaigns. Except it's not a hack. It's basic SEO principles that anyone can do. You don't need to be an "SEO Guru" to do it.

PPC is a fantastic way to increase traffic to a website fast and earn some much-needed leads and sales, but it's also an integral part of multi-year marketing strategies. But how long does it take to pay for itself (i.e, earn a positive ROI)? In this podcast, I talk to three fantastic PPC specialists from our PPC team who explain how long PPC takes to deliver results, how to optimise and improve a campaign, how to decrease the cost-per-average of a campaign and use data from our successful client campaigns to show that the longer a PPC campaign is running, the lower the CPA gets.

There are hundreds, if not thousands of SEO tools. Some free, some paid. I've taken a look at some of the best ones and tested them to see which one is the most accurate to real website traffic totals (using data from our own client campaigns). Listen in as I review some of mine, and the agency's, favourite tools.

In this podcast, I outline six ways you can increase your eCommerce store's revenue which any online store can implement. There are three ways you can increase your website's sales: Increase your conversion rate Increase your traffic Do both The tips I'm sharing today are from the third way. They'll increase your traffic and increase your conversion rate. Businesses getting hundreds of sales a week are still missing out on these simple tips, so make sure you listen through and check whether you're doing all six.

In today's episode, I show you the marketing strategy framework we use for our clients and how you can use it too to achieve your business' growth targets. If you're an overwhelmed business owner or marketing manager, this podcast is for you. To follow the strategy perfectly, download a free template at https://exposureninja.com/90 I'll take you through the simple five steps you need to follow to create a winning digital marketing strategy.

In this podcast, I'll show you how to significantly increase your sales and leads during Black Friday this year using strategies, tips, and tricks ANY business can use (yes, even yours!) Not long ago, I hosted a live webinar in which I dissected some websites and how they've used Black Friday and Cyber Monday over the years to earn incredible volumes of sales and leads for their business. The webinar was well-loved and I realised that every business has something to learn from how eCommerce websites, including Amazon, use strong Black Friday marketing strategies every November. Today, I want to share the kinds of Black Friday marketing strategies, tips, and tricks you can use this year to promote your business to earn more sales and leads.

Today I'm talking with Alex French of Bizzy Coffee, a ~$10MM cold brew coffee company doing selling BIG through Amazon and Shopify ——— Get a FREE Review of your Website @ https://exposureninja.com/review/ Bizzy Coffee sell cold brew coffee. If you're not familiar with what that is, it's coffee that's extracted for anywhere up to 24 hours using cold water to extract all the flavours you'd expect from a roasted bean, but not as you're used to tasting them, plus a whole lot more Cold-brew has exploded over the last five years and one company at the forefront of that explosion is Bizzy Coffee. Bizzy Coffee sell online and instore, they can be found in hundreds of retails around the US, but in today's podcast, we learn about how Bizzy, and their CEO, Alex French, generate traffic via Amazon that they turn into repeat customers. In the podcast, we talk about:

In today's podcast, I look behind-the-scenes of there hugely successful eCommerce stores built on Shopify, the fastest growing eCommerce platform right now. Each store has seen incredible growth over the past few years and each one's success can be replicated by your business too. I'll explain how they've done it and how you can replicate their success too and work towards your own seven and eight-figure success story.

Learn more ways to increase your website's organic traffic using six more easy-to-follow tips, suggested by our best SEO consultants. In this second part of our two-part episode on "How To Increase Your Website's Organic Traffic", we look into:

Learn how to increase your website's organic traffic using these easy-to-follow tips, suggested by our team of SEO experts. In this first part of a two-part episode, I get the best tips for increasing your website's organic traffic directly from the best SEO specialists at our agency, Exposure Ninja. They'll explain: Why your website should be mobile-friendly Which types of content your website needs Why you need to write for people, not search robots Get a FREE Website Review @ https://exposureninja.com/review/

When business is good and you're too busy to do your own marketing, hiring a marketing manager is the perfect solution. Given the responsibility of increasing your brand's visibility and sales, the perfect marketing manager will sketch out a plan that will result in significant success for your business — but how do you which marketing manager is right for you? In today's podcast, Tim talks with Ali Newton, the Head of Sales at Exposure Ninja and former digital marketing manager for a successful B2B company in the UK. Together they talk about how to hire a marketing manager, the skills to expect, and the rewards to look forward to. In the episode, Tim and Ali discuss: 02:13 — Why Ali became a digital marketing manager 03:05 — Do marketing managers need to be academically qualified? 04:28 — What are the challenges a marketing manager should expect? 07:23 — What skills or qualities should someone hiring a marketing manager look for? 10:13 — Which other skills are essential in a perfect marketing manager? 12:08

Join Tim in reverse-engineering the success of one of the UK's largest privately held companies, The Hut Group.  As an eCommerce monster, The Hut Group manages over one hundred eCommerce sites globally in competitive markets such as fashion and beauty. Their aggressive approach to digital marketing has helped this company to reach a staggering £1.1bn in sales last year.  So, how has The Hut Group grown from one site to one hundred, establishing itself as the ultimate eCommerce powerhouse?  We guide you through the early 2000s when The Hut Group specialised in the sale of CDs to present day, where the company has a plethora of household names under their belt. From Look Fantastic to My Protein, we dissect some of The Hut Group's most successful websites to pick out the key factors of their insane success.  Spoiler alert! SEO is one of them.  The Hut Group invests 8.6% of revenue into sales and marketing with a large portion of this financing successful search campaigns.  From writ

SEO royalty, Steve Toth talks to us about strategy, ranking signals and the future of SEO.  Steve is the former SEO manager and now contractor for the popular invoicing and accounting software, FreshBooks. He also runs his own consultancy focusing on B2B SEO –– a category he believes is the only certain future of search.  In this episode, Steve reveals the strategy he used to help FreshBooks win in an extremely competitive market.  The same strategy led FreshBooks to rank #1 for the keyword "invoicing template" which has an incredible monthly search volume of 300,000. This phrase was the brainchild behind FreshBooks’ wildly successful knowledge base –– a collection of 110 blogs that stem from this main page.  Want to find out why Steve chose the phrases he targeted? How he prioritises which pages to give the most attention? When he revisits popular pages for optimisations and tweaks? All of the answers are discussed in this podcast.  Everything from mobile versus desktop, the use of h

Why does the NHS use blue? Why did BP spend $200 million on a rebranding project? Why do so many startups piggyback the imagery of more established brands? This podcast answers all of your questions about colour.  Joined by Exposure Ninja's Project Manager, Joe, we learn about the psychology of colour and how the tones you choose can impact your conversion rate.  As well as completing an undergraduate degree on the subject, Joe is now writing his masters dissertation on colour's effect on purchasing intent. With an interest in doing a doctorate on the topic, this podcast digs deep into Joe's specialism. After all, it's a field that should be at the forefront of every brand manager's mind.  From busting common colour myths to cringing at cultural faux pas', this episode is packed with actionable tips and advice to simplify your next branding project. Whether you want to build website credibility, increase click-through-rate or craft scroll-stopping adverts, correct use of colour will help you to

Founder of Bixa, Sarah Weise, is a firm believer that market research is an investment –– not an expense.  On today's podcast, Sarah showcases how market research can help to protect your company, please loyal customers and validate your latest steps towards product development.  Why are we speaking about this now?  Market research is especially important during coronavirus –– termed by Weise as a hostile intruder –– as it helps firms to know which way to pivot and how best to speak to their audience.  Indeed, research can help you to shift your brand voice.  Even a tweak as small as changing your marketing language could make a big impression, taking you from a brand that seems uncaring and unresponsive to one that's sensitive and sincere.  But in such a fast-moving business landscape who has time to wait for data?  Weise's market research firm, Bixa, specialises in rapid customer research, so brands can get to the nitty-gritty of customer behaviour — and fast.  Bixa's

Sanjay Sauldie is an established digital marketing consultant, director of the European Internet Marketing Institute, EIMIA, CEO of his self-titled consulting agency, Sauldie, and the proud winner of digital marketing's Oscar equivalent, the Golden Web Award. These — and various other honours from his homeland — are what makes Sanjay one of the most sought after digitalisation experts.  When asked to describe himself, Sanjay says he's someone who tries to work with great heart despite the technical nature of his role. By removing ego, buzzwords and false promises from his work, Sanjay repeatedly delights his clients with his "surprise" success — sometimes even managing to double a company's share price using technology.  So, what does Sanjay do differently?  After consulting for nearly thirty years, Sanjay has developed a strong ethos along with new terms to describe how he thinks businesses should approach growth. Words like “digi-logue” perfectly capture Sanjay's belief that all CEOs need to

We're joined by Liz Willits for the second time, to chat about AWeber's 2020 Small Business Email Marketing Statistics report. In this episode, we also touch on the future of email marketing as well as address some of your most burning questions on how to get your emails opened, read and clicked.  With 94% of small business owners writing their email copy, we focus on giving practical advice to those crafting their own email campaigns.  So, if you've ever wondered if you should be writing fancier emails, experimenting with clickbait subject lines or doing something different to increase deliverability, we've got the answers.  Should we write emails like a mass broadcast, for example? Or like a private letter to a friend? Should they feel collective? Or individual? Liz sheds light on all these concerns, giving industry-specific examples to demonstrate her points. For those of you who have given up on email, this episode might make you change your mind.  Email-lover Liz bets that this market

Larry Ludwig's approach to blog success is simple – make sure you add value to your readers.  In many ways, Larry takes a traditional approach to advertising, treating his online blog like a magazine. During our chat, Larry explains how his content process mirrors that of an editorial office where topics are discussed at length and planned ahead of time, month by month.  This in-depth content approach has served Larry well.  As the former owner of Investor Junkie, Larry built his personal finance blog from scratch, using affiliate marketing to achieve 300,000 visits per month. The site went on to rank #1 for the search term "how to invest stocks." It was later sold for an impressive $6M (in cash).  What's more inspiring is that Larry built this blog in 2009 during the height of a recession. Despite the economic slump, Larry used this downtime to take a leap of faith when many of his competitors stood still.  By listening to this episode of the podcast, you'll learn how to grow, moneti

Go against the herd.  That's our key message for business owners who are feeling deflated by the current situation.  While most of your competitors will be following their basic instinct to retreat, this is your chance to get ahead before the eventual economic boom that's to follow. Remember, this is not the "new normal" it's just a temporary blip in the business world.  In this video, we share three ways to grow your business during lockdown that will help you to see this pocket of time as a blessing in disguise.  These are all practical applications of the sentiment "buy low, sell high" that show you how to make a smart investment. We're not talking about splashing all your hard-earned cash if this isn't the right move for you — but rather knowing that there will come a time where buying is high and selling is low again. So, consider it.  Firstly, think about what will make your customers backflip with happiness — then build it.  Secondly, use this period for time-intensive pro

As a notoriously intense, high-pressure environment, being in sales is a tricky position to be in right now. It's also likely to be the department that feels the most immediate impact of this crisis and any other crisis that may arise in the future.  As leads dry up and morale slumps, how can sales departments rise to the challenge?  This episode focuses on advising sales managers, marketing consultants and business owners on everything to do with sales. We chat about how to strike a balance between being target-focused and being human, as well as how to alter your sales dialogue and take a second to refocus your energy.  Our Head Ninja, Tim sits this one out as Digital Strategy Manager. Instead, Dale Davies takes the hot seat to discuss the topic with our in-house expert, Sales Manager, Ali Newton.  As our resident sales Ninja, Ali sheds some light on the processes she's leaning on during this time, as well as the results of her latest departmental brainstorm session.  We also talk a