Exposure Ninja Digital Marketing Podcast | Seo, Ecommerce, Digital Pr, Ppc, Web Design And Cro

In this week’s episode of the Exposure Ninja Digital Marketing Podcast, we're trying something completely different... If you're not scared s***less at least twice a day, you're not thinking big enough — Andy Harrington Tim is super passionate about growth mindset and coaching and in this episode, he wants to encourage you all to challenge yourselves; REALLY challenge yourselves. Whatever you're doing now, push it to the extreme — growth lies just on the other side of your comfort zone! This is a concept that many of you will be familiar with and in this podcast, Tim shares his thoughts on exactly how you can do this and reap the rewards. As we said, this is something completely different for our podcast listeners so let us know what you think — drop us a line on Facebook, Twitter or Instagram and if you enjoy the show, please leave us a review on iTunes, Stitcher, Spotify or wherever you get your podcasts from! If you're hungry for more content like this, head over to Tim's pe

In this week's episode of the Exposure Ninja Digital Marketing Podcast, Tim is joined by Liz Willits from AWeber. Aweber.com is one of the world's biggest email marketing companies and Liz has joined us to discuss just what makes a good email?! What can you expect to learn from this podcast episode? Liz recently conducted an INSANE study which analysed 1,000 emails from the top 100 email marketers in the world right now, in order to try and answer four of the most asked questions when it comes to email marketing: How long should my email be? How long should my email subject line be? Should I use emojis in my email subject line? Should I capitalise my email subject line? As you can imagine, Liz has got a ridiculous amount of knowledge on the subject of email marketing, so note pads at the ready -- prepare to get your long-neglected email list back on point with the expertise Liz shares in this episode! For show notes and to get a free review of your website and digital marketing, complete with a tailored pla

In this week’s episode of the Exposure Ninja Digital Marketing Podcast, Tim is flying solo in order to show you an awesome new 3-step sales funnel we've been working on that's proving to be CRAZY successful—and the best part is, it's probably the simplest digital marketing funnel you can implement! To get the most out of this episode, we highly recommend that you watch the video version over on YouTube as Tim uses his favourite magic whiteboard to breakdown some of the key details of this killer marketing funnel. What can you expect to learn from this podcast episode? Whilst this sales funnel has been designed for the dental industry, it doesn't actually matter what market or niche you want to implement this type of funnel in as it's based on really simple, fundamental principles. Here's a short rundown of the episode: Explanation of the funnel Context: How and why we made the decisions we did to make the funnel work Breakdown: Key principles you need to successfully apply this sales funnel to your business

In this week’s episode of the Exposure Ninja Digital Marketing Podcast, Tim is joined by entrepreneur and blogging BEAST, Yaro Starak. Yaro has come onto the show to talk to about blogging, but the curveball is he's not talking about business blogging... Yaro has used his personal blog to turn himself into an online influencer with a huge audience and then leveraged this popularity to sell his own digital products and services. It's a different but super interesting approach to how most people view blogging as a digital marketing strategy for their business. What can you expect to learn from this podcast episode? There's lots to take away from this episode, especially if you're interested in putting yourself or someone else in your business forward to become a potential influencer in your field. Here are some of the things we cover: Who Yaro Starak is and how he makes money How to use a personal blog to build an organic, loyal audience for your business Why personality and storytelling is so important for bu

In this week’s episode of the Exposure Ninja Digital Marketing Podcast, Tim is joined by the former SEO Manager of Airbnb and PayPal, Tommy Griffith. Tommy has some amazing stories about his time at Airbnb and PayPal including his own experience of the eternal conflict between SEO and User Experience (UX). What can you expect to learn from this podcast episode? Here’s a brief outline of some of the questions we ask Tommy and the topics covered in this episode: Just how cool was it working on SEO campaigns for monster companies like Airbnb and PayPal? What did a typical day look like? What do their internal SEO and Content Team structures look like, and how important is SEO in their digital marketing campaigns? What KPIs were you working towards? Was it the standard organic conversions, traffic and ranking that most of us will be familiar with or, with so many variables like huge branded traffic and mammoth organic link acquisition, was it something entirely different? Do you have any examples of specific tes

In this week’s episode of the Exposure Ninja Digital Marketing Podcast, Tim is joined by Prabhat Shah, founder of Day to Day eBay and all around Amazon marketing BEAST! Prabhat has been working with Amazon sellers for over 10 years and has some serious, game-changing knowledge to share for any online sellers that want to expand and improve their visibility on Amazon. Now, we can probably all agree that Amazon is the King of eCommerce — in the 25 years since its creation, Amazon has steadily overtaken all other online marketplaces to become the go-to eCommerce platform for online shoppers. Every month, over 197 million people around the world visit Amazon.com — to put that number into context, that’s more than the ENTIRE population of Russia… Put simply, if you're selling products online, you cannot afford to ignore Amazon! What can you expect to learn from this podcast episode? In this episode, Prabhat takes us behind the scenes of how to rank organically on Amazon, how to get the most out of Amazon

In this week’s episode of the Exposure Ninja Digital Marketing Podcast, Tim is joined by Alex Nerney, the blogging behemoth behind Avocadu and Create and Go. Alex has managed to build up both of his blogs using a super savvy content creation strategy to drive tonnes of relevant traffic, both organically and through Social Media. In his first year of blogging, Alex managed to generate over $100,000 in revenue from his blog, which is pretty spectacular! What can you expect to learn from this podcast episode? While Alex’s main blog is focussed within the health and fitness niche, there are plenty of lessons to be learned here for ANYONE who’s currently running (or trying to run) a business blog! Here are some of the questions Tim puts to Alex during the show: What are Avocadu and Create and Go all about and how do you make money? Health and weight loss is a super competitive niche, why did you pick that market and weren’t you intimidated by the competition? Take us back to the early days. Wh

In this week’s episode of the Exposure Ninja Digital Marketing Podcast, Tim is joined by our very own Deputy Head of Content Marketing, Sam Lyon. Sam is an absolute beast when it comes to getting our HR clients placed in some of the top publications around and has landed articles in The Guardian, Entrepreneur and a cubic mega-tonne of leading HR publications! What can you expect to learn from this podcast episode? Tim and Sam waste no time getting to the good stuff in this episode, so if you’re looking to get to grips with the content marketing publishing process, from working out what kind of publications to target for your business all the way through to pitching and securing those all-important article placements, Sam’s got you covered! Here are some of the things we dive into in this episode: How to identify the best publications to get featured in How do you make sure your article topics match up with what your target publications are looking for How to effectively research your articles How to make sur

In this week’s episode of the Exposure Ninja Digital Marketing Podcast, Tim is joined by Tyler Jack Harris, owner of two multi-million-dollar life insurance companies and the man behind the My Living Legacy vlog and the Sales Wolves podcast. Tyler’s story is pretty amazing and his business growth and success is directly linked to personal branding and a process he calls “scale impact”. According to Wikipedia, Personal Branding is “essentially the ongoing process of establishing a prescribed image or impression in the mind of others about an individual, group, or organisation”, but Tyler takes this one step further and looks at personal branding as a way to create a legacy — not only in terms of your business impact but in terms of having an impact on the world around you as well. What can you expect to learn from this podcast episode? If you’re thinking about pushing your own personal brand or someone in your business is thinking about doing it, there is SO much to take away from this episode! From the practi

In this week’s episode of the Exposure Ninja Digital Marketing Podcast, Tim is delighted to be joined, once again, by Lozz Newton — a veteran and all-round legend of the Exposure Ninja podcast. For those of you that don’t know, Lozz actually moved on from Exposure Ninja last year but he’s come back onto the show to share his insights from some testing he’s been doing at his new company around Facebook Ads tracking and how to improve the accuracy of your ads if you’re running lead generation campaigns. This is a particularly useful episode for anyone who is having trouble tracking their sales through their Facebook ads. What can you expect to learn from this podcast episode? If you’re a service-based business like we are here at Exposure Ninja, it’s likely that a lot of your sales come after a consultation period of some kind. This means that your clients aren’t necessarily converting directly through your website, but through a phone call, a person to person meeting, or an email exchange l

In this week’s episode of the Exposure Ninja Digital Marketing Podcast, Tim is joined by one of our awesome Dev Project Managers, Holly Cuthbert. Holly is responsible for managing website project builds for our clients, working in tandem with our Web Development and Design teams to ensure every website we build is beautifully managed and delivered on time! Holly came to Exposure Ninja from a fashion and branding background, which means she has some interesting insider knowledge of how businesses within very competitive markets, such as the fashion industry, can stand out and convince people to drop £300 on a plain t-shirt with a tiny designer brand logo on it! What can you expect to learn from this podcast episode? In this episode, Tim and Holly dive into the fashion industry’s branding approach and how this can be adapted to other highly competitive markets. Here are some of the things we cover in this episode: Your business’s personality is super important - don’t be afraid to have one! Identifying your ta

In this week’s episode of the Exposure Ninja Digital Marketing Podcast, Tim is joined by the CEO of Magic Monkey, Annie Brooking. Annie is a bonafide product marketing guru with a wealth of experience in bringing high technology products to market, having worked with some absolute powerhouses in Silicon Valley. With over 20 years as a CEO in high technology companies, she’s an absolute knowledge bank of information about how to launch a product successfully in the marketplace! What can you expect to learn from this podcast episode? In this episode, Tim and Annie get right into the nitty-gritty of how to launch or relaunch a product or business using Annie’s awesome ‘60 Skills of a Great Product Manager’ resource. Here are some of the things we cover in this episode: Annie’s strategic approach to bringing a product to market What comes first, the audience or the product? How to work out who your perfect audience is, and how deep to go on profiling them User Stories: What are they and why are they important? W

In this week’s episode of the Exposure Ninja Digital Marketing Podcast, we’re delighted to welcome Pia Silva of Worst of All Design back to the show! Pia joined us on the show back in 2017 on Episode 25 of the podcast, where she shared her expert knowledge of how small companies can compete (and win) against larger, more established players – all by harnessing the supreme power of branding. This time around, we’re taking things one step further and discussing how to go about branding your business with your ideal customer in mind. What can you expect to learn from this podcast episode? This is a super interesting episode with Pia packed full of gems of knowledge about how to understand your target audience and their pain points in order to stand out and win new customers! Here are some of the things we discuss: How to brand your business to stand out in your niche How to profile your target audience What sort of characteristics need to make up an audience profile How well do we really need to understand our

Welcome to another episode of the Exposure Ninja Digital Marketing Podcast, and boy do we have a treat for you today! In this week’s episode, Tim is joined by the direct-response copywriting hero, and living legend, that is John Carlton. For those of you that don’t know who John Carlton is, he’s one of the A-List of direct-response copywriters who’s been around since the golden age of newspaper and magazine advertising. John is responsible for some of the most powerful full-page written ads of all time, including this 'Magic Move' golf ad and this 'Free Gun' ad. What can you expect to learn from this podcast episode? This episode is a real chance to learn from a true legend and take the principles of direct-response marketing, that was so well established and effective in direct mail and newspapers/magazines ads, and translate them into today's digital advertising world to benefit your own business! Here are some of the things we cover in this episode: John’s definition of good copy What sort of difference c

In this episode of the Exposure Ninja Digital Marketing Podcast, Tim is joined by the in-house Pay Per Click (PPC) Ninja Dream Team, Lizzie Cross (Head of PPC) and Lenka Stefanakova (PPC Team Leader). If you’re currently running PPC ads or are in the process of setting up your campaigns then this episode is a MUST listen to make sure your ads are super-slick and ninja optimised to ensure the very best results for your business! What can you expect to learn from this podcast episode? Tim, Lizzie and Lenka take a deep dive into what makes an effective PPC campaign. As two ninjas that spend their entire work lives setting up, optimising and running ridiculously awesome PPC campaigns for our clients, there isn't much that these two haven't seen or dealt with before in the work of PPC! Here are some of the things Tim asks the ladies during this episode: What are the common mistakes people are making with their PPC campaigns? (and how to avoid/fix these mistakes in your own campaigns) Where is the ‘low hanging fr

In today’s episode of the Exposure Ninja Digital Marketing Podcast, Tim is joined by Kelvin Newman, the Founder of BrightonSEO and Rough Agenda. BrightonSEO started out as a few people meeting at an upstairs room in a pub and is now the UK’s top SEO conference, running twice a year at the biggest venue in Brighton! As the founder and lead organiser of such a massive SEO event, Kelvin is blessed with a super unique perspective of SEO; he gets an inside look across the entire industry, with first-hand insights into current trends, what's coming up, and what’s fallen off the radar completely. What can you expect to learn from this podcast episode? As Kelvin is so ingrained in the SEO world, we wanted to bring him onto the podcast to find out where he sees the future of SEO going, and get his thoughts on what’s happening currently in such a diverse and fast-paced industry! Here are some of the things we discuss: - Getting the basics in place before you disappear down the rabbit hole of ‘new stuff’ - The fundament

In today’s episode of the Exposure Ninja Digital Marketing Podcast, we’re joined by the Co-Founder of Time Doctor and Staff.com, Liam Martin. Time Doctor is a SaaS time tracking and productivity tool that allows customers “to build distributed teams that can work wherever and whenever they want, so the business can focus on allocating their office-running costs elsewhere.”   As another company with a fully remote workforce, we love the whole ethos and culture that Time Doctor has built, and their philosophy that people should be able to work whenever and wherever they want of is one that resonates really loudly with us at Exposure Ninja! What can you expect to learn from this podcast episode? Liam is an SEO beast and in this episode, we dive into the SEO strategies he has used for both Time Doctor and Staff.com. Here are some of the topics that we discuss:- How to position your business within a competitive niche - Successful marketing strategies for the best business growth - Onsite vs Offsite Content:

In today’s podcast, we’re thrilled to speak to the legendary Dixon Jones about his experience of building an industry-standard SaaS business. Dixon is an SEO superstar who’s most famous for bringing Majestic SEO “from bedroom to boardroom”. Dixon is also credited with starting the UK’s first search consultancy in 1999.As SEO geeks, we’re super excited to be able to talk to someone who was behind the scenes at Majestic — the planet’s largest link index database. Our SEO Team uses Majestic on a daily basis and it’s not an understatement to describe the software as industry-standard. In fact, I’d be quite concerned if an SEO agency wasn’t using Majestic! Dixon stepped back from Majestic in November 2018.What can you expect to learn from this podcast? Dixon talks us through how he used brand ambassadors to develop a global approach to Majestic’s marketing. Given that Majestic is a global link index database, Dixon recognised early that the software would be valuable to clients in countries around the world. Here

Here at the Exposure Ninja Digital Marketing Podcast, we’re all about helping you generate more leads and sales for your website. But first, let’s go back a few steps and discuss how you can build a profitable website on time and on budget. Does your website look outdated? Is it mobile-friendly? And just what is mobile-first design, anyway? If you’ve ever had a website built, you’ll know that the process can be painful, expensive and disappointing. But it needn’t be that way. With the right preparation, planning and a clear idea of your outcome, the website you have built can be a platform for your business’s growth for many years to come. In today’s episode, Tim talks to our very own Head of Website Development, Brittany Stackhouse. Britt’s team of Web Designers, Developers and Project Managers is responsible for designing and building Exposure Ninja’s hundreds of bespoke and high-converting websites for our clients. They deliver high-quality websites and lead generation template websites for businesses of

Welcome to another episode of the Exposure Ninja Digital Marketing Podcast! Today, we go behind the scenes of one of UK’s best content marketing campaigns of 2018 and, incidentally, one Exposure Ninja is proud to be behind. This campaign was shortlisted for two UK Search Awards in the “Best Use of Search – Finance” and “Best Use of Search – B2C” categories. With us today on the podcast is Exposure Ninja’s very own Content Marketing Team Leader Helen Anglin. Helen has been working on this campaign for over a year and is here to unveil some of the strategies she used to completely transform this business’ visibility — turning it into one of the top lead generators in the highly competitive industry of Payment Protection Insurance (PPI). One common question from prospective clients is ‘how can you write about my industry, when you don’t work in it?’ The secret is nothing sexier than hard graft and a lot of research! In this episode, you’ll hear how Helen has become nothing short of an expert on the topic of PPI