Facebook Sales Strategies With Kim Walsh-phillips

“My Favorite Design App Updates It's Platform” In this episode, Kim talks about the new app updates to her favorite app “WordSwag.” Key Takeaways! WordSway is a 3 dollar app! New backgrounds  and design are available.  New fonts and textures to choose from.  In a matter of seconds you can design a gorgeous posts.  Keep the it short, never more than 10 words Let your post write out your messages for you.  Resources Mentioned in this Episode Join Us For A Free Live Training: http://elitedigitalgroup.com/livecast  WordSwag http://wordswag.co Please leave us a review on our show notes page or on iTunes at:  http://elitedigitalgroup.com/podcast/ Click here to Subscribe to Facebook Sales Strategies!

“Facebook Launches Instant Articles!” In this episode, Kim shares that Facebook announced that they open the Instant Articles program to all publishers, any type, any size in the world.  Key Takeaways! Publishers can signup and https://instantarticles.fb.com and join the program.  This will instantly show your content, similar to a landing page, but built inside of Facebook.  Loads quicker for your audience. This program help to reach people in other countries quicker, because it loads faster than a landing page.  You can visual distinguish branded content from editorial content by using the article styling tool.  Customized text to indicate sponsors and branding. Include a sponsor logo in a include tools set -  coming soon.  Resources Mentioned in this Episode Do Forget To Join Us For A Free Video Training at: http://elitedigitalgroup.com/livecast  Please leave us a review on our show notes page or on iTunes at:  http://elitedigitalgroup.com/podcast/ Click here to Subscribe to Facebook Sales Strategies!

“More Tips On Organizing Your Facebook Group” In this episode, Kim gives more tips on organizing your Facebook group while being authentic and fresh.  Key Takeaways! Be Authentic in your Facebook group -  Meaning that you want into your Facebook group and engage with your members.  Use themes for each day -  So you have new material to engage with your members. For example: Success Saturday - Share one of the success you had in the past week and encourage each other. Mondays are motivational Monday and so on.  Use Edgar to schedule out these posts in categories -  This is a great way to create engagement, and be authentic and fresh.  Resources Mentioned in this Episode Join Us For A Free Live Training at: http://elitedigitalgroup.com/livecast  Marketing Insiders Elite marketinginsiderselite.com Meet Edgar meetedgar.com Please leave us a review on our show notes page or on iTunes at:  http://elitedigitalgroup.com/podcast/ Click here to Subscribe to Facebook Sales Strategies!

“A Tool For Resizing Your Post Quickly” In this episode, Kim talks about a no hassle way to resize your images across multiple social media platforms.  Key Takeaways! Resize any image across any social media platform using Sprouts Social You don’t have to worry about resizing the same image multiple times because Sprout Social makes it easy! If you are sharing the same image on multiple social media platforms, just click on the platforms you will be sharing with, and your image will be formatted to the networks. Resources Mentioned in this Episode Join Us For A Free Live Training at: http://elitedigitalgroup.com/livecast  No B.S. Guide to Direct Response Social Media Marketing -  FREE CHAPTER DOWNLOAD nobschapter.com Sprouts Social http://sproutsocial.com/insights/social-image-resizing-tool/ Please leave us a review on our show notes page or on iTunes at:  http://elitedigitalgroup.com/podcast/ Click here to Subscribe to Facebook Sales Strategies!

“We’re Getting Real About Launching Your Funnel” In this episode, Kim shares her story about how how she decided to implement premium prices. Key Takeaways! Surround yourself with people who will encourage you, inspire you, and not bring you down.  While you are build this platform you need this supportive network Surround yourself with those who will hold you accountable and want to see you succeed. Surround yourself with like minded people with purpose and drive.  Join a business networking group or mastermind: Go to Marketers Insiders Elite   Resources Mentioned in this Episode No B.S. Guide to Direct Response Social Media Marketing -  FREE CHAPTER DOWNLOAD nobschapter.com Please leave us a review on our show notes page or on iTunes at:  http://elitedigitalgroup.com/podcast/ Click here to Subscribe to Facebook Sales Strategies!

“All About Building Facebook Groups” In this episode, Kim gives a quick tip on building Facebook groups for further engagement with your members. Key Takeaways! Make sure you are giving multiple engagement opportunities to your members or students to join your Facebook group - Because if you don't continue to encourage them they will not join. Give an incentive to join the Facebook group. Ask them to post, once they join and participate with a training, a question or key takeaway. Give an incentive on perhaps the first 5 who respond Offer a welcome intro paragraph to introduce their businesses. Give real-time feedback with detail instructions back to your members. Resources Mentioned in this Episode No B.S. Guide to Direct Response Social Media Marketing -  FREE CHAPTER DOWNLOAD nobschapter.com Please leave us a review on our show notes page or on iTunes at:  http://elitedigitalgroup.com/podcast/ Click here to Subscribe to Facebook Sales Strategies!  

“I Like Big Launches…” In this episode, Kim talks about supplementing your organic traffic with pay traffic.  Key Takeaways! Remember that video post you made last week? You are going to turn that organic post into an ad. You are not going to boost it, instead your are going to promote it inside the Facebook ads manager.  Remember this mantra: “Boosting is for Boos and Ads Manager is for Magnetic Money!” Open the Facebook Ads Manager at: facebook.com/adsmanager Click on the green button thats says Create Ad. Choose boost your post - This is different for boost posting, this is boosting your post inside of the ads manager.  Choose your post from the video challenge, and name your campaign.  Then you select your audience - Kim’s favorite audience (warm traffic coming for your website and Facebook fans). Also, send them to cold traffic - Which are friends of fans -  plus interest targeting that matches my audience.  Interest targeting - By the type of magazine.  Interest targeting - By other fan pages they like

“Your Last 2 Days of Your 7 Day Posting Schedule ” In this episode, Kim continues on with the last 2 days of the series on how to get more out of your lead magnet for free. Key Takeaways! On the 6th day you repeat everything you did for the podcasts, but only to bloggers.  Give Out Some Lov’n Thank everyone who share out a link or promoted your work in anyway. You want to be super thankful, because you might want to ask them to do it again. Also always offer to do the same for them.  Post another link in your blog post. You did it a few days ago, but do it again! Resources Mentioned in this Episode No B.S. Guide to Direct Response Social Media Marketing -  FREE CHAPTER DOWNLOAD nobschapter.com Please leave us a review on our show notes page or on iTunes at:  http://elitedigitalgroup.com/podcast/ Click here to Subscribe to Facebook Sales Strategies!

“Another Day of Building Your Platform and Getting Free Opt-Ins” In this episode, Kim continues on with reaching out to podcasters. Kim provides an example email and a formula to help you become a guess on a podcast.  Key Takeaways! Listen to the remaining podcasts you haven't listen to yet of the podcast you want to contact. Send and email message to the podcast asking to be a guess. Follow this formula for getting heard:  Use unique subject lines -  Because they are usually bombarded with requests. This is to offer intrigue and curiosity. Got to PopURLs.com  for further  information on headlines or subject lines. Write a short email about how having you as a guess will benefit them. Do not make it all about you.   Show that you know their show and offer specifics. Share reasons why you would make a good guess . Talk more about how it relates to their show and less about your overall expertise.  Mention your ‘big name clients’ to show your are the real deal for social proof.   Set a task reminder. Send th

“Day 4 of Promoting Your Lead Magnet for Free”  In this episode, Kim continues on to day 4 on how to get more audience to see  you lead magnet without paying for it! Key Takeaways! Send everyone you know, that has some kind of following, an email. Ask if they would be willing to share a link to your blog post to their social media audience.  Or share a link to your blog post and ask if they might be an opportunity to guess post on their site, and write for their new letters. Send them your content and ask if you could possible post on their sites as a guess. You want to focus on people you have a relationship with already, and you have a level of trust build with them before you decide to ask them to send out your content on social media or to their email list.  Resources Mentioned in this Episode No B.S. Guide to Direct Response Social Media Marketing -  FREE CHAPTER DOWNLOAD nobschapter.com  Please leave us a review on our show notes page or on iTunes at:  http://elitedigitalgroup.com/podcast/   Click her

“Day 3 of Getting More Opt-Ins on Our Lead Magnet for Free”  In this episode, Kim continues on to day 3 of getting as many opt-ins for free before launching your Facebook ads.  Key Takeaways! This day is made for email! Send and email to your list with a link to your blog post. In the P.S. of your email, share a link to your lead magnet. This get them into your full funnel and you are testing it out. So see how it is working about and doing a real test before you’re announcing it to the world.  Share a link to your blog post to all your social media channels.  Listen to 3 of the podcast you are going to reach out to later in the week - Make notes about them, talk about the topics, titles and takeaways. This will help when reaching out to them to personalize your message.  Resources Mentioned in this Episode No B.S. Guide to Direct Response Social Media Marketing -  FREE CHAPTER DOWNLOAD nobschapter.com  Please leave us a review on our show notes page or on iTunes at:  http://elitedigitalgroup.com/podcast/ C

“Day 2 of Our 7 Day Posting Schedule for Free” In this episode, Kim talks about what to do on day 2 of the 7 day post schedule.  Key Takeaways! Its time to do your own self promotion of your funnel -  You want to drive traffic and comment before you can reach out to other to promote it.  Videopolooza: Use Facebook’s live video to share 3 bullet points or 1 main tip from your blog post.  At the end of the video send them to your lead magnet and webpage to get more information.  Also include a link to the video in the video settings and a post description - That way people can get to your lead magnet from your video.  Download the MP4 from your Facebook live video, and upload it to YouTube. In the Youtube description place the link to your lead magnet.  Share the Youtube link on LinkedIn and include a link to your lead magnet as well.  Also, share the video on Facebook, a few days later on another social media post.  In preparation -  read the blogs of the top bloggers you’ve found.  Resources Mentioned in th

“Day 1 of 7 Days of Promoting Our Lead Magnet for Free!” In this episode, Kim talks about getting people to see our lead magnet, as many time as we can, for free.  Key Takeaways! Do a bit of research, start and make a list of the ten most popular blogs in your niche. Use Buzzsumo to help you find those! Make a list of the most popular podcast in your niche that are ranked 75-100 in popularity.  Make list of all the people in your industry that you know, that have a blog, podcast, a platform, or that have a huge following.  Then create an easy to give domain name for your lead magnet with Go Daddy or you can use  Tiny URL to create one. Resources Mentioned in this Episode No B.S. Guide to Direct Response Social Media Marketing -  FREE CHAPTER DOWNLOAD nobschapter.com Please leave us a review on our show notes page or on iTunes at:  http://elitedigitalgroup.com/podcast/ Click here to Subscribe to Facebook Sales Strategies!

“We Did It! Episode 300!” In this episode, Kim talks about getting traffic and promoting your lead magnet.  Key Takeaways! “The best lead magnet in the world will not do anything for you unless you get people to download it.” Map out the Marketing Funnel - Mr. TOM (Trust,Opt-In, and Monetize) is here to help. Your funnel needs to build trust with your target marketing using your blog posts, and get them to opt-in with your lead magnet, and monetize with your offer. Your marketing funnel should be congruent - meaning that the one step flows into the next.  Trust -  Write a blog post for your perfect prospects that will resonate with them about the core issue you will help solve in their lead magnet. Remember to talk about the what, not the how. Make sure to include a link to you lead magnet.  Opt-In- Here where you will share your Lead Magnet or your Tripwire offer. If your offering a tripwire, make sure to get the email address of your prospects before the get to the order page. This will allow you to follow

“Three of My Favorite Tools for Keeping Everything Straight!” In this episode, Kim continues with a list of great tools. Today she shares three tools to help organize her day.  Key Takeaways! Evernote -  Like Pinterest, but for business! Your personal portal to collect ideas, notes, and keep track of things.  Kim mention she build up you library of ideas for future uses for content ideas.  Basecamp - Collaborate with team members and keep information in one place. Marketing Insiders Elite - Get a free 30 day trial. This is filled with resources you can use.  Join a group, a club, a mastermind.  Paper Planner -  Map out goals for the week in a paper planner!  Resources Mentioned in this Episode No B.S. Guide to Direct Response Social Media Marketing -  FREE CHAPTER DOWNLOAD nobschaper.com Please leave us a review on our show notes page or on iTunes at:  http://elitedigitalgroup.com/podcast/ Click here to Subscribe to Facebook Sales Strategies!

“More On Building Your Platform With Facebook” In this episode, Kim talks more about building you platform with Facebook. Kim provides a list of resources to get you job done faster. Key Takeaways! Quora -  Ask and get answers and collaborate with an entire community of online users. Buzzsumo - Uses data from your own content to see what is performing well. Google Key Word Planner Tool - A free tool that helps your business find popular keywords to would be beneficial to lead a successful campaigns. Facebook Audience insights -  Use this to find exactly kind of people who influence your business. You can target certain demographics, purchases activity, geographics, and more! Fancy Hands -  Use this to find virtual assistants. Upwork - More on those who can create the tools for you and more.  Find a freelancer and professional to help you get your work done.  Fiver - Find writers, artists, computer experts to get more done at an unbeatable price. HireMyMom.com -  Hire a stay at home professional and freelancer

“My Best Performing Lead Magnet Funnel Of All Time!” In this episode, Kim continues with the platform series of how to build your audience, turn them into leads, and eventually customers for life.  Key Takeaways! Kim’s best performing funnel is one you may have already gone to at: No B.S. Guide to Direct Response Social Media Marketing -  FREE CHAPTER DOWNLOAD nrobschapter.com  This funnel is followed by an offer for a tool! This is delivered via a channel that let the audience know the your are the authority and expert.  Kim’s Steps: Offer of Value that establishes authority - An Offer for a free chapter of her book “No B.S. Guide to Direct Response Social Media Marketing” Funnel and Tool - Followed by an offer for 113 social media images for 1 dollar, and an offer to try the Marketer’s Insiders Elite Club.  Resources Mentioned in this Episode No B.S. Guide to Direct Response Social Media Marketing -  FREE CHAPTER DOWNLOAD nrobschapter.com  Please leave us a review on our show notes page or on iTunes at: 

“The Best Possible Lead Magnet to Use!” In this episode, Kim talks about a super important component to your Facebook marketing. Your Lead Magnet! Kim shares the best possible lead magnet to use on Facebook.  Key Takeaways! We all want the outcome the information will provide! Tool Lead Magnets you can offer! Check Lists  Templates  Copy and paste scripts Plans or Programs  These are tools to provide so your audience can implement something faster!  Provide the a quicker way to get something done, or give an easy button! Resources Mentioned in this Episode  No B.S. Guide to Direct Response Social Media Marketing -  FREE CHAPTER DOWNLOAD nobschapter.com Please leave us a review on our show notes page or on iTunes at:  http://elitedigitalgroup.com/podcast/   Click here to Subscribe to Facebook Sales Strategies!

“Layering Your Content To Convert More Leads” In this episode, Kim talks about another way to think about your content and audience. Key Takeaways! Layer 1 - This is the large audience, all  your prospects, and all the people who hear your messages.  Layer 2 -  The people who have opted in on your email list. Or they’ve subscribed to one of your social media profiles.  Layer 3 -  They have attended some event of yours, maybe a webinar, involved in a training Layer 4 - They have purchase something, they became a customer.  Layer 5 - They became a repeat customer Layer 6 - They gave you referrals  Each layer of your content should be treated differently! This should be very strategic! Integrate your audience before your step up the level of content.  Ask yourself - “How do we get more specific in each layer?” Resources Mentioned in this Episode No B.S. Guide to Direct Response Social Media Marketing -  FREE CHAPTER DOWNLOAD nobschapter.com Please leave us a review on our show notes page or on iTunes at:  http