Marketing Garage

Mitch Joel, President of Mirum and host of "Six Pixels of Separation" stops by the "Marketing Garage" to talk about the relationship between marketing creativity and marketing technology. Including his role today at Mirum, how marketers get technology right and wrong, and warning signs you might be on the wrong path.

From The Pepsi Challenge to Apple's "1984" ad, John Sculley was behind some of the greatest marketing campaigns of the 20th century. Hear about the confrontational marketing strategy that got him there, what it takes to connect with customers, and how he went from marketer to CEO in corporate America, and what it was like to work with Steve Jobs.

TD Bank CMO Patrick McLean stops by the Marketing Garage to talk about where he spends his attention, how TD Bank builds its technology stack, and how digital marketing technology helps create the great customer experience at the heart of "America's Most Convenient Bank" brand.

Smartphones changed the way consumers interact with the digital world, and the way marketers interacted with them. But that new reality isn't static. Smartphones are about to change again, with huge implications for media and marketing alike.

When it's good, you know it. And by "it" we mean branding. At least, so says Deb Gabor, author of the book "Branding Is Sex" and CEO of Sol Marketing. Listen in to learn the three key questions that help great brands take their customers to places they've never been before!