Play Big Brand Bold

Today we're talking business insurance. Now it may not be the most exciting topic but as a business owner it's one that you really need to know about and have to ensure you can grow your business with peace of mind.Louise Jones is the principal of Business Insurance for Women (BIFW) with over 15 + years’ experience in insurance across a wide range of industries and professionals Australia wide. When asked what she likes best about her job, it is always the same answer, helping women business owners achieve a better insurance outcome for their business closely followed by negotiating with insurers to ensure women business owners get the best value for money. BIFW is an industry leader in providing insurance and risk management solutions to women business owners with access to over 150 insurers internationally and is part of Australasia’s largest general insurance broker network. Louise is a subject expert with the Australia and New Zealand Institute of Insurance and Finance.We're talking about:What insuranc

This week I'm in the middle of hiring a new Digital Marketing coordinator into my team and so I thought I would share with you how I go about hiring someone. With over 20 years recruitment experience it's something that is 2nd nature to me. I'm sharing 10 top tips on how you can hire a superstar into your business. If you've been holding off on hiring because you're not sure how to, then this one is for you!

This week a bonus podcast because I was really prompted to share this message with you. I was listening to the Lady Startup podcast's interview with The Dinner Ladies talking about the fact that after 4 years in business they were still just breaking even. There is this expectation that when you get into business it's all just going to work from the start and if you're not a millionaire in the first 12 months then something must be wrong. I think it's important to talk about what the journey could look like and to be honest but it does look like a lot of the time - and it may not be what you think!We're talking about the fact that fast & easy business success is a myth.Do what you have to in order to keep going If you're in business and you're not where you want to ensure you have the right strategy in place Evolve your business over time and know that it won't look the same over time Surround yourself with the right people Build your brand

Sometimes in life it can all become too much. Being business women, business owners, mums, friends, wives and everything else that we take on it's natural that we need help. Having the right people around you can make all the difference. Today I'm talking to my Life and Transformation coach Georgie Cooke who helped me through a number of harder times in my life and we're talking about fear, the stories we tell ourselves, feeling stuck and so much more. It's about asking ourselves the hard questions, moving into a growth mindset and realising when it's time to get more support to help ourselves move through big things.If you want to connect with Georgie head to:http://www.quantumlifeskills.com.au Facebook ​

I don't know about you but I love hearing from women who are doing big things, challenging the status quo and collaborating to innovate. Today I'm speaking with Karen Lawson is the CEO of Slingshot, a corporate accelerator program that is doing big things. Coming from companies such as Yahoo 7 and previously the CEO of CareerOne, Karen has been forging her path in the digital space for some time now. Working with companies such as Qantas, Lions and more, Karen and Slingshot bring startups into these environments to support them to think differently, develop new products and services and innovate.Karen has received awards including BRW's Most Innovative Company 2014, UN Women's Entrepreneurship Ambassador, Nominee for Telstra Business Woman of the year 2015 and Australian Growth Company 2015.So what are we talking aboutWhat makes for an innovative leader How to pitch those big solutions Building your brand as a business owner Building the right relationships with key decision makers Thinking outside the box

Today is all about Instagram with the lovely Mackalya Paul, Creative Director of Social Styling. As an Instagram marketing expert working with fashion and beauty businesses, Mackayla is sharing some of her top tips for any small business. We're all after engagement, followers and connection and that's what I'm asking about today. How do we achieve all that when you're either just starting out or even if you've been around for a while.So what are we talking about today?? Check it out!How to grow your Instagram audience How to get the right people following you Increasing your engagement and having real conversations Visual branding on Instagram What goals do you need to be thinking about and setting when it comes to your Instagram? Using Instagram insights to make better decisions Hot tips on Instastories Plus so much more!!

We're talking LinkedIn essentials for small businesses today and who else would I ask but the Queen of LinkedIn herself - Karen Hollenbach.So what are we talking about today?? Check it out!How to use LinkedIn (LI) analytics to your advantage Curating your LI feed to see what you really want Building a company page Answering the question - Is LI a social platform or not?? Personal branding and nailing your about page How to build your following & think about your content strategy How to start the right conversation with new contacts Plus so much more!!Want to work with Karen or connect? Think Bespoke LinkedIn Instagram Facebook

It’s a way too familiar story. You have engaged a web development company that sold you all the bells and whistles and made big promises about design and tonnes of traffic Your new site goes live and it looks okay, hey it even looks pretty good. So why is it that six months in you still haven’t produced ​handful​ or even a single lead? A well-structured, fast and stunning website is only one piece of the puzzle. To generate real leads for your business, you need to drive quality traffic to your site. And let us tell you, this takes months of hard work to deliver organically. So, do you consider paid traffic? We talk about how you can maximise your ad spend with these effective strategies.

Since starting the podcast (not that long ago) I've had so many people ask me how I started. So today in this bonus episode I thought I would share how I went about starting the Play Big, Brand Bold podcast in what I think is a bit of a lazy girl's guide to starting a podcast. I'm all about creating ease in your business, planning and giving yourself enough time and space to create and do what you need to do. So these are just some of the questions I asked myself and how I decided if a podcast was the right thing for me, as well as a few simple things along the way that helped me get it off the ground.

It's what all the kids are talking about in business, and it's something that you can use to help grow your business. Collaboration marketing is where it's at and today I've got collab marketing expert Jess Ruhfus sharing her tips for small on how you can start using it to grow your business and your audience.Show notes: In this episode, we're talking about– The Collaboraurus journey – Knowing the numbers in your business – How Collaboration marketing works and how you can use it to grow your business – What you need to think about when you head into a collaboration agreement – Understanding your customer's behaviour and awesome tools – Mindset blocks and how self-doubt can creep in plus a few ways to get around it – Getting out from behind the screen – Opportunity is attached to people!! – How to pitch and just give things a goTo check out everything Collabosaurus, head to:Website InstagramFacebook

If you don’t know Denise Duffield-Thomas then I’m so glad that you’re here. This super down to earth, women in business leader has been a personal online mentor to me for the past 3 years and I’ve not only loved watching her journey but I’ve learnt so much from her along the way. ​Our chat on the podcast today touches on some of the things that I’ve really valued and learnt over the years and I hope that you get as much out of listening to it as I did recording it. Enjoy!

Cherie and Cat from The Digital Picnic have built a following and business that makes you want to be apart of - like any great brand! If you don't know these ladies yet, then get onto it pronto. Their unique and fun social media style, voice and training is a great example of how to connect with your audience in a real way and today we're talking all things social media, business building, partnerships and mindset! Take aways: In this episode we're talking about: - Why having a digital detox is key for any business owner - managing your workload and not working other people's time frames and expectations - how TDP ladies met and got started in business - advice for others going into business with a partner - being okay with loving work - dealing with impostor syndrome and mindset - getting clear on your brand voice - Storytelling on social for businesses - Feeling the discomfort before big things happen To connect with The Digital Picnic ladies head to: https://www.thedigitalpicnic.com.au/ https://www.i

Every day I speak with women in business and the single biggest issues that they are experiencing in their business is usually a lack of clients. Now I know that it's not always the case and if you are killing it in business and don't need any more clients then you my darling can breeze by this episode. But - if alas you are looking for more clients, to build your brand and to connect with your audience then I would highly recommend you take a little time out of your day and listen up.In this episode I'm talking about the five key reason you're not marketing yourself. You may be feeling self conscious about something, you're not sure where to start, you don't have the confidence to put your message out there or maybe you're not really sure exactly what you're message is. If that's the case, we're diving in today to talk about the things that sometime, we just don't talk about!What will people say when I market myself. This was the number one barrier to so many women marketing themselves Money and time are

We're talking to Hipster Mum, Jade Warne about motherhood, business building and standing out. The catalyst, stress and anxiety that she felt before starting her business ad what it means to her to Play a Big game. Jade is a skilled and experienced editor, producer, stylist and go-getter. Born in Samoa, educated in Sydney, she's an innovative thinker who thrives on sharing information that makes life better. Having worked at top-tier corporates such as Volvo, UBS and Zurich – and having written for publications like Marie Claire, Sydney Morning Herald, The Sydney Magazine, SHOP, Famous and Women’s Health. These days she's focused in the social arena, where she uses her editor’s eye to deliver compelling, ROI-positive content through a diverse range of channels for her and her clients. When it comes to creating amazing content with great people, Jade's your woman! In this episode we're talking about: - Being a mum in business and how sarcasm, wine & laughter can lighten the load. - Owning your pers

Welcome to the first episode of the Play Big, Brand bold Podcast.I thought I would start off by sharing my story with you. As the CEO of The Connection Exchange, it's not a story I've ever shared openly but it's a story that I'm proud of. Most of all I'm proud and grateful to my parents who had the foresight to come to Australia and create a better life for my sister and I at a very young age.This episode shares some of the lesson's I've learnt along the way, what I think is key in business and how I got to where I am today. Even as I listen back on this episode there are so many things that I could have shared but these are just the highlights.If you don't know me then hopefully this also gives you a little bit of insight into the woman behind the business and brand. Thanks for stopping by and I can't wait to share the stories of other creative business owners along with insights and strategies of how you can take your business, brand and bottom line to the next level!