Play Big Brand Bold

I did my first Lattes & Lives this week - after such a long time. If you've been around my world for a while, I used to go live on Intagrams a lot and I would make those epsiodes into podcast episodes, but recently it's not something I've been doing!  So we're back and today I'm doing a little confession....and hopefully it's helpful for you!  ************* Check out my latestly workshop - Content to Clients where I share with you how you can use the content you're sharing to build your list and get more clients! Access it here - https://www.suzchadwick.com/C2C Ready to work together? Join Brand Builders Academy VIP - Join the Amplify Accelerator

Today we're diving into one of my favourite topics - SALES! What You'll Learn: The 4 essential elements to increase sales in your business (using the SALE framework) Why having a clear sales strategy is non-negotiable for business success Daily revenue-generating actions that actually move the needle How to show up as a leader in your business and community The role of energy in attracting your dream clients  

I can't wait to share today's epsiode with you, because it's a juicy one!  Today I'm chatting with Zara Jarvis - the Senior Social Media Specialist at The Digital Picnic, where she leads strategic campaigns for major clients and oversees organic social media and partnerships. With a non-traditional marketing background that includes owning a music studio business and working at Adore Beauty, Zara brings a unique perspective to marketing strategy. She's also the creator of the viral TikTok series "Think Like a Marketer." Key Topics Covered Non-linear career paths in marketing The mindset shift needed to think strategically about marketing Platform-specific strategies for TikTok, Instagram, and LinkedIn Creating content series that build audiences Using AI tools effectively in marketing The Hero Hub Hygiene marketing framework Building authentic personal brands online Key Takeaways Embrace being a "try hard" - showing you care and putting in effort shouldn't be seen as negative Think holistically about marke

Ready to build you personal brand in a simple and structured way? I got you! What You'll Learn: How to create a clear brand umbrella that organises your entire messaging hierarchy Why specificity in your target audience is crucial (and won't scare away good clients) The four levels of your brand umbrella framework How to audit your products and services for brand alignment Why your messaging needs to make people feel like you're reading their mind Key Takeaways: Your brand umbrella is what you want to be known for - not just what you do, but what you're here to do in the world Get so specific with your ideal client that you could call them out in a crowd Content themes should blend business expertise with personal insights (70/30 split works well) If you don't love your product suite, you won't sell it effectively Train your AI tools with your authentic voice and client problems for better messaging Resources Mentioned: Amplify Accelerator (Suz's main programme) AI tools: Claude and ChatGPT for content c

Grab my new FREE Mini Course - 7-figure Brand Blueprint   If you're struggling with confidence in your business, I'm willing to bet it's actually a clarity problem. In this episode, I'm breaking down the clarity to confidence gap that I see with 9 out of 10 women I coach - and exactly how to bridge it so you can show up with magnetic energy in your business. What You'll Learn Why clarity always comes before confidence (and capability) The research methods I used in my recruitment days that built my entire business foundation How interviewing 100 women gave me crystal clear messaging that converts Where to find your dream clients when you have no idea where to look How to use your current clients as goldmines for even more clarity The metrics that will boost your business confidence instantly Why 70% of your business should be "tried and true" (and how to play with the other 30%) The energy shift that happens when you get clear (and why it's magnetic) Key Takeaways The Two Reasons You Lack Confidence: Clari

This week on the podcast we're talking about how to think about client attraction right now - and we're going to have an honest conversation about this!  What You'll Learn: Why the "you don't have to do any work" dream is BS and what actually works The difference between passive and active client attraction (and why you need both) How to update your products so they actually sell in 2024 The 10X effort approach that isn't hustle culture Why being assertive in your messaging is non-negotiable Monthly planning strategies that actually generate revenue Key Takeaways: Product Evolution: If your product hasn't changed since 2017, it's time for an update Active vs Passive: Content creation is passive; campaigns, ads, and asking for referrals is active Pay in Time or Money: Choose your investment - networking and relationship building OR targeted ad spend Monthly Strategy: Every month needs an active marketing offer (MEMO) Assertive Messaging: Call out your expertise and make the damn offer Resources Mentioned:

In this episode, I discuss the shift from pain point marketing to positive, desire-based messaging. I explain how focusing on what's possible, using empowering language, and presenting growth opportunities can help you attract empowered, action-taking clients. I also share practical examples for business coaches and nutritionists, and provide frameworks and strategies for updating your messaging to align with your dream clients. Lastly, I offer a free positive messaging guide that includes tips, questions for client interviews, and a copywriting prompt to help you craft your new, positive messaging. 00:00 Introduction and Podcast Welcome 00:06 The Shift from Pain Point Marketing 01:24 Desire-Based Marketing: The 70/30 Rule 02:25 Empowering Messaging Examples 04:33 Three Core Transformations in Messaging 05:13 Frameworks for Positive Messaging 14:00 Interviewing Clients for Better Messaging 18:13 Using AI for Positive Messaging 19:20 Conclusion and Final Thoughts Grab your positive messaging guide now w

In today's episode, I'll discuss incremental innovation and its importance in building a successful brand. As we approach the end of the financial year, I've been reconsidering my business's trajectory and focusing on innovative strategies. As business owners, we must continually ask ourselves how we can innovate. By doing so, we ensure long-term growth and relevance in a rapidly evolving market. Join me in exploring these strategies to build a more profitable and fulfilling business. 00:00 Introduction to Brand Builders Lab 00:26 Excitement for Today's Episode 00:46 Planning for the Future 01:29 The Importance of Incremental Innovation 02:50 Learning from Industry Leaders 04:35 Why Innovating Matters 07:00 Creating Incremental Innovation Shifts 07:51 Refining Your Brand 09:24 Building Demand and Delivery 10:55 Consistency and Evolution 12:30 Conclusion and Call to Action NEXT STEPS: READY TO WORK TOGETHER AND TAKE YOUR BUSINESS & BRAND TO THE NEXT LEVEL:

In this episode, I sat down with the incredible Chris Do—creative genius, brand builder, and all-around deep thinker—where we dove into what personal branding really means today (especially with AI in the mix).   Chris shares how his own personal brand journey started, how he found inspiration in the bold and brilliant Aaron Draplin, and what it really takes to build a brand that’s rooted in you. We talked about how authenticity isn’t just a nice-to-have—it’s non-negotiable. It’s not just about what you post. It’s about who you are and how willing you are to show that.   We also jammed on: ✨ Why asking better questions is a superpower in the 21st century ✨ How to develop taste and why it’s the secret sauce to creative confidence ✨ The tension between speed and intention in a noisy digital world ✨ How AI can support your brand—but why it’ll never replace your soul ✨ What it really means to trust yourself and let people see the real you   Chris dropped so many mic-drop moments in this chat. If you're building y

Today, we're diving into the three key things you need to build if you're looking to scale your impact. We've touched on different elements in past episodes, and now it's time to go deeper into these three core areas.   I'll be sharing key strategies for advanced business owners, emphasising the importance of combining brand building, demand creation, and efficient delivery to achieve greater profitability and freedom. How to create a signature framework, develop a strategic offer suite, and craft an authority content engine for consistent visibility and conversion.    00:00 Introduction to Brand Builders Lab 00:56 Shifting Focus: Advanced Strategies for Established Entrepreneurs 03:22 Building a Personal Brand: The Key to Online Success 05:15 The Amplify Scalable Impact Method: An Overview 10:03 Creating Demand Without Burnout 13:13 Scaling Delivery for Maximum Impact 16:03 Conclusion and Call to Action   NEXT STEPS: READY TO WORK TOGETHER AND TAKE YOUR BUSINESS & BRAND TO THE NEXT LEVEL:

In this episode, we tackle the common pitfall of overthinking that can paralyse content creation and business growth.   I share practical strategies to shift from a scarcity mindset to a service-oriented, creative approach. By dedicating focused time to resolve business issues and adopting an abundant mindset, you can enhance your business operations and create impactful, valuable content.   Highlighting the importance of giving generously, I illustrate how sharing high-quality information establishes trust and attracts ideal clients, ultimately leading to business success.   Join me as I outline the steps to liberate your creative energy, serve your audience better, and build a thriving personal brand.   NEXT STEPS: READY TO WORK TOGETHER AND TAKE YOUR BUSINESS & BRAND TO THE NEXT LEVEL:

Building Unshakeable Confidence for Your Personal Brand   Welcome back to the Brand Builders Lab podcast!   This week, we're diving into how to build your confidence to show up more online. Whether you're seasoned in your field but new to the online space, or just looking to increase your impact and reach, I'm sharing four key strategies to help you overcome the fears of being visible and judged.   I'll also discuss how to practice self-love over criticism, embrace imperfection, and how courage plays a pivotal role in building lasting confidence. Remember, confidence isn't where you start; it's the result of taking action. Don't wait—start showing up and building your personal brand today.   NEXT STEPS: READY TO WORK TOGETHER AND TAKE YOUR BUSINESS & BRAND TO THE NEXT LEVEL:

In this episode, I discuss the importance of being clear on what you want to be known for in building a brand. I highlight the benefits of having a branded method, including how it helps clarify your process and makes your brand more memorable.   I share examples of how branded methods like my 'scalable impact method' can attract clients and create strong associations with your brand, as seen with various creators and coaches on social media.   We're talking about: - Defining Your Brand - How to Map Your Method so you can communicate your value - Branding your method so you become known for it - How to create strong associations     If you want to go indepth then you can get access the 2 hour workshop I ran recently and start to build your method and model - www.suzchadwick.com/mym   NEXT STEPS: READY TO WORK TOGETHER AND TAKE YOUR BUSINESS & BRAND TO THE NEXT LEVEL:

Ready to get personal with your audience (in a totally non-creepy way)? In this episode, I'm breaking down exactly how to segment your audience into different buckets so you can speak their language and give them exactly what they need, when they need it. No more generic messaging - let's get specific! What We Cover: • The 3 audience buckets you NEED to know about: Your amazing community & followers (the not-yet-buyers) Customers (hello, small purchases!) Dream clients (the big-ticket believers) • My signature ascension model (and why it works like a charm) • Email segmentation made super simple • How to use tags like a boss • Getting clever with your data • Survey secrets that'll help you understand your people better Tools I'm Loving: • Kit (previously ConvertKit) - my go-to email platform • Brand Builders Academy (my signature program) • Amplify Accelerator Your Next Steps: Take a good look at who's in your audience Get those email tags sorted (trust me, future you will thank you!) Create some jui

I can't believe we've hit 400 episodes!

Today I want to dive into one of the hot topics in our community – how to actually build an audience, an email list, and a following of real buyers… not just those people who turn up for the free stuff and disappear when it’s time to invest. Look, I am all about sharing value – if you know me, you know I love to give you amazing content for free, whether it's via the podcast, socials, or my blog. But if you’re feeling a bit like a content vending machine (just press the button and BOOM! – yet another free resource pops out), then this episode is for you. We’re chatting through strategies so you attract buyers, not just browsers. Key takeaways from today’s chat: Free is not always the answer Value ladders are your best friend Train your audience to expect sales (And that’s a GOOD thing!) Action-focused calls to action are key Position your offers and language for serious buyers If you're wanting to get the foundation of your business is place head to Brand Builders Academy If you're ready to scale

Today, we're cutting through the noise and focusing on three simple yet powerful things you need to drive those sales and boost your business. Trust me, these are practical steps you can start implementing right away! Here's a sneak peek of what's inside this episode: It's not just about posting online; it's about building trust and repetition. I've kept clients coming back to me because they see me everywhere—emails, social media, podcasts, you name it. This ongoing presence cements my reliability in their minds. Functional systems streamline your process. Decide what you want to sell, refine your sales message, and automate what you can. My magical trio: simplify what you’re offering, automate with systems like nurture emails, and amplify your message across platforms. This system will be your business's backbone. Have you ever wondered where your last ten clients came from? Break down how they found you and why they chose to work with you. It could be Instagram, a podcast episode, or a masterclass. I

Tackling the Hard Stuff: How to Push Through Business Challenges I recently attended a marketing conference where one of the speakers posed a question. I've been thinking about it a lot and it's a question that I wanted to share with you today that I think can help us tackle the hard stuff in biz! In this episode, I discuss the importance of tackling the hard tasks we often avoid in business. How we can be more self-awareness to get us unstuck and how to push through difficult tasks to get the results we really want. In this episode we're talking about: A Powerful Question I think is worth writing down and sticking on your computer The Importance of Coaching and Support Commiting to doing the things that will move your business forward The Cost of Avoiding Hard Tasks We all know that business is self development on crack, so the faster we learn to manage ourselves the faster we'll get to where we want to go. NEXT STEPS: READY TO WORK TOGETHER AND TAKE YOUR BUSINESS & BRAND TO THE NEXT LEVEL:

In this episode, we're getting a bit real and raw, diving into a conversation that sprouted from some incredible discussions I've had with my coaching clients. It’s all about practicing imperfection when you're building that fabulous personal brand of yours. Key Takeaways: Transitioning into a personal brand and getting paid for your thoughts can feel super new and uncomfortable, especially if you've been a high-performing expert in another area. Starting over is hard, but remember, everyone was once a beginner. Your personality can be the deciding factor for why someone chooses to work with you. Bring that personality to the forefront and let it be your differentiator. Sharing your unique stories, experience, and why you do what you do creates real connection. Don’t just show the shiny end products. Let people in on the ups, downs, and all-arounds of your journey. People love following a good story, and it might just be the reason someone becomes your biggest cheerleader.  By being transparent and sh