Play Big Brand Bold

I can't wait to share today's epsiode with you, because it's a juicy one!  Today I'm chatting with Zara Jarvis - the Senior Social Media Specialist at The Digital Picnic, where she leads strategic campaigns for major clients and oversees organic social media and partnerships. With a non-traditional marketing background that includes owning a music studio business and working at Adore Beauty, Zara brings a unique perspective to marketing strategy. She's also the creator of the viral TikTok series "Think Like a Marketer." Key Topics Covered Non-linear career paths in marketing The mindset shift needed to think strategically about marketing Platform-specific strategies for TikTok, Instagram, and LinkedIn Creating content series that build audiences Using AI tools effectively in marketing The Hero Hub Hygiene marketing framework Building authentic personal brands online Key Takeaways Embrace being a "try hard" - showing you care and putting in effort shouldn't be seen as negative Think holistically about marke