Play Big Brand Bold

In this episode, I discuss the shift from pain point marketing to positive, desire-based messaging. I explain how focusing on what's possible, using empowering language, and presenting growth opportunities can help you attract empowered, action-taking clients. I also share practical examples for business coaches and nutritionists, and provide frameworks and strategies for updating your messaging to align with your dream clients. Lastly, I offer a free positive messaging guide that includes tips, questions for client interviews, and a copywriting prompt to help you craft your new, positive messaging. 00:00 Introduction and Podcast Welcome 00:06 The Shift from Pain Point Marketing 01:24 Desire-Based Marketing: The 70/30 Rule 02:25 Empowering Messaging Examples 04:33 Three Core Transformations in Messaging 05:13 Frameworks for Positive Messaging 14:00 Interviewing Clients for Better Messaging 18:13 Using AI for Positive Messaging 19:20 Conclusion and Final Thoughts Grab your positive messaging guide now w