Play Big Brand Bold

This week on the podcast we're talking about how to think about client attraction right now - and we're going to have an honest conversation about this!  What You'll Learn: Why the "you don't have to do any work" dream is BS and what actually works The difference between passive and active client attraction (and why you need both) How to update your products so they actually sell in 2024 The 10X effort approach that isn't hustle culture Why being assertive in your messaging is non-negotiable Monthly planning strategies that actually generate revenue Key Takeaways: Product Evolution: If your product hasn't changed since 2017, it's time for an update Active vs Passive: Content creation is passive; campaigns, ads, and asking for referrals is active Pay in Time or Money: Choose your investment - networking and relationship building OR targeted ad spend Monthly Strategy: Every month needs an active marketing offer (MEMO) Assertive Messaging: Call out your expertise and make the damn offer Resources Mentioned: