Sinopsis
Suzanne Chadwick is the founder of The Connection Exchange a business coach and brand consultant helping businesses play bigger, brand bolder and nail their core message so that you can attract the clients you want and have more fun in your business!#PlayBigBrandBold is all about helping you play a bigger game in your business to do the things you really want to do. It's time to get out of your own way and get more structure, fun and results in your business. Every other week we'll share EPIC guest interviews or solo training on how you can build your business, community, brand and bottom-line to help you stand out from the crowd and play bigger and brand bolder!Are you ready to step up to the challenge? If you want more help to build your business then check out our freebies at www.theconnectionexchange.com/freebies or the online course Play Big, Brand Bold at www.playbigbrandbold.com.
Episodios
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395. The funnels that are working & that you need in your business
17/03/2025 Duración: 45minToday, I'm chatting with my fabulous friend and biz buddy, Kate McKibbin from Hello Funnels. We're diving deep into the world of funnels that are working right now, even when you're catching some zzz's or taking a break. Kate's the go-to gal for automating sales through smart funnel strategies – no royalty titles needed, she's our awesome "dog's body of funnels." In this episode, we kick off with Kate sharing all the juicy details from her recent Vegas adventure at Funnel Hackers Live, where she rubbed shoulders with marketing legends. Imagine five days of non-stop learning, strategies, and dancing with glow sticks before breakfast! Pure genius to have people all energised and ready, am I right? Curious about what's working now in the online funnel world? Key takeaways: Get back to basics and refine your offer until it clicks! Kate emphasises the importance of continuously testing offers through regular webinars or funnels. Always aim for that sweet 10% conversion rate from your webinars if you're selling of
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394. Email Marketing & a mindset that makes more sales with Peta Serras
10/03/2025 Duración: 42minThis week I'm joined by the fabulous Peta Serras, the genius behind Professional Babe and the creator of Give Good Email. She’s a whiz at what she does, and together, we’re uncovering how you can pump up your sales game. In this episode, we’re really digging into how Peta uses her knack for anticipating client needs to preempt their questions and boost sales. Key Takeaways: Peta reminded us, quite candidly, that sales are a precursor to service excellence. As much as we want to rely on our amazing skills, we’ve got to sell them first! No shame in self-promotion and telling people how great you are. Peta is the queen of leveraging email marketing. Her journey from hating emails to crafting powerful automations that clone her sales energy is inspiring. If email isn't your thing yet, you might want to rethink that! Throughout our chat, Peta emphasized the importance of not sitting back passively and just hoping things sell. Get in there! Follow up with potential clients, start meaningful conversations, an
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393. How to change the way you think about your pricing to earn more
03/03/2025 Duración: 30minToday's episode is a bit of a special treat. I'm sharing a live call from my Brand Builders Academy, and it's all about Pressure Testing Your Pricing. It's something I believe is super important for you to hear. I wanted to kick off March with some sales magic—focusing on money, pricing, and going bigger with your brand. Key Takeaways: There's always someone in the market who will pay premium prices for the transformation you offer. It's crucial to know deep down that what you bring is worth every penny. If Russell Bronson can throw a $1 million offer out there, trust me, there's potential for your pricing to stretch too. Have you tried imagining how it feels to charge different amounts? I call it pressure testing. Think about charging $1,000, then $5,000, and even $10,000. Notice where it feels uncomfortable or yucky and ask yourself why. It's an exercise in knowing your worth and being open to new possibilities. Your price often reflects the value you deliver and the brand you build around it. Look a
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392. The secret to Influence with Lucie Miller
24/02/2025 Duración: 01h03minEver wondered how to truly influence others without feeling like you're pulling the strings in some Hollywood heist movie? You're in the right place. In this episode, I got to chat with the marvelous Lucie Miller from Socially Constructed, who combines neuroscience, leadership, and a deep understanding of human behavior all into one magical package. We met at the Rise Retreat, and I knew I had to have her on the podcast. Key Takeaways: Lucie flips the script on influence, showing us it’s not about manipulation but understanding what makes someone tick. It’s about co-creating experiences where both you and the person you wish to influence can win big – think of it as a mutual victory lap! Lucie reminded us of how important it is to show up and be visible. Proximity is power! You might be the best kept secret, but unless you’re out there, no one will know. It's time to step into the spotlight and let people know who you are and what you bring to the table. We all feel it – the discomfort of trying new th
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391. Simplify, Amplify, Automate
11/02/2025 Duración: 25minSimplify, Amplify, Automate - That's the 2025 Vibe! That's the energy we're channelling this year to make waves in business and I'm excited to share how this approach is going to help us 10x everything! We kicked things off by getting crystal clear on who we're targeting. Our society of action-takers, the ones ready to get uncomfortable for growth, that's who we're dialling in as our dream clients. It's about diving deeper, knowing exactly who she is and what makes her tick, so that when we talk, she feels seen and heard. I've been streamlining like a madwoman – think less about juggling multiple offers and more about giving clear paths: either you're in the Academy or the Accelerator. It's less hustle, more clarity for everyone involved. And hey, if you're one of those amazing souls needing a hand with this, you know BBA is your go-to! Key Takeaways: Simplify everything! Whether it's your offerings, your client avatar, or the messaging – keep it tight. Make it undeniably clear who you serve and how. We're
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390. How to manage clients better & create great customer experiences in your business
05/02/2025 Duración: 12minLet’s dive into a topic that’s been buzzing in my coaching calls – amazing customer experiences and how the right tech can boost not only your service quality but your revenue too. Who doesn’t love a bit more income, right? I’ve been harping on about customer experience and how we, as coaches, consultants, or service providers, can step up our game in onboarding, managing, and off-boarding our clients using a great CRM system. But wait, there's more! Takeaways: Nail the first impression with a stellar CRM Keep every conversation, every project update, right where you can see it. Plus, it’s a breeze to loop other team members in, ensuring everyone’s on the same page. Here’s a golden nugget – when you initially outline all possible services to your client at the start of your project, you plant seeds for future opportunities. They might come back a year later, ready to snag those extra services they initially passed on, thanks to your delightful portal that keeps everything in reach. Wrap up projects
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389. My online business strategy for 2025
27/01/2025 Duración: 15minThis year I'm doubling down on things that make sense and on platform that help more client connect with me and also help me get found not only now, but in the future. So today we're talking about: Top of funnel YouTube & podcast Pinterest Paid Ads strategy Middle (nurture) Email & list building as an ongoing core strategy Socials Bottom of funnel Live Courses - BBA & Amplify - Bold Speakers Collective Funnels - perfecting & testing simple funnels BVC Now some people might find this a lot but when you have great systems and team in place then it's more about managing the process. NEXT STEPS: READY TO WORK TOGETHER AND TAKE YOUR BUSINESS & BRAND TO THE NEXT LEVEL:
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388 - Becoming obsessed with your own mastery
16/01/2025 Duración: 11minThis week we're kicking 2025 off with a question. What will you master this year, this month, this quarter? What will you become so great at that it taking your business from where you are to where you really want it to be? NEXT STEPS: READY TO WORK TOGETHER AND TAKE YOUR BUSINESS & BRAND TO THE NEXT LEVEL:
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387. How to become your most powerful self in 2025
18/12/2024 Duración: 50minWe've got a special one today. In this special episode, I'm sharing the recording of a live workshop I recently ran for my Heartbeat community focused on stepping into your most powerful self in 2025. We covered key areas for transformation and growth: Including: Getting crystal clear on your vision for 2025 The importance of focused skill building Overcoming fear and limiting beliefs Building high-performing relationships Taking control of your mindset Resources Mentioned: Join the Heartbeat Community: suzchadwick.com/community
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386. Building your Personal Brand Ecosystem
09/12/2024 Duración: 18minLet's talk about building your Personal Brand Ecosystem. The reason that you want to build your personal brand ecosystem is to build community, generate leads, nurture your clients, build authority, have things working for you even when you're sleeping or you're not around. So that's what we're talking about today: How to build your ecosystem Understanding the waterfall effect you want to create Making it easy for potential clients to find you Having systems that create clients even when you're not working and more. If you know that you want to build your personal brand ecosystem then APPLY NOW for the AMPLIFY ACCELERATOR and let's make sure you're creating the right flow for your audience to convert into clients and customers. NEXT STEPS: READY TO WORK TOGETHER AND TAKE YOUR BUSINESS & BRAND TO THE NEXT LEVEL:
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385. Future proofing your business - Part 2
03/12/2024 Duración: 24minWelcome to Part 2 of future proofing your business. Things that we're talking about in this episode that I know you're going to want to dive into before you start planning for 2025! 1)Updating your Marketing Strategy Embracing an omnichannel Letting go of entrepreneurial amnesia and creating a measurable content strategy Leverage new platforms that could work for you. 2) The rise of Personalisation & Customer Experience The question is, how well do you know your customers' evolving needs? Can you provide hyper-personalised experiences? what would that look like Is your customer journey seamless across all channels? 3) How you can strengthen Customer Relations Getting great at implementing feedback systems Build community with open channels for communication & feedback 4) Looking seriously at AI Integration & Digital Transformation How can AI enhance your business operations, save you time, money & effort? Which processes can be automated while maintaining human touch?
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384. Future Proofing your Business in 2025 - Part 1
28/11/2024 Duración: 25minWhat does future proofing your business look like? As we head into reviewing the year that was and planning for 2025, I think there are a few things that we need to think about and do. Key Questions we're asking and talk about in this episode... Business Model - Are there any elements of your current business model that you need to think about or adjust Market Position - What is happening in your industry and how do you stay ahead of the curve? How to build a Team & skills needed - to help grow your business Technology - What emerging technologies could disrupt your industry? Customer Relations - How are customer expectations changing I'll be sharing Part 2 next week when I look at how you can start planning in more specific ways to create change in your business. *********************** NEXT STEPS: READY TO WORK TOGETHER AND TAKE YOUR BUSINESS & BRAND TO THE NEXT LEVEL:
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383. The Power of Building Brand Worlds with Fatima Zehra
21/11/2024 Duración: 01h04minWhat does it look like to build worlds within your brand universe. If this sounds like something you want to understand and maybe create for your brand, brand experiences, community and more then this episode is for you. Fatima and I talk about: what some of the most captivating brands are doing right now in the online space what building brand worlds actual mean how you can build a customer journey that deeply connects with your audience why funnels are dead and so much more! If you're a business owner or brand geek like us, you're going to love this episode. ******* NEXT STEPS: READY TO WORK TOGETHER AND TAKE YOUR BUSINESS & BRAND TO THE NEXT LEVEL:
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382. The 5 things that are stealing your time freedom
13/11/2024 Duración: 24minToday, we're diving deep into the five things stealing your time freedom. This episode will shine a spotlight on those sneaky time thieves so you can reclaim your precious time and live the freedom-filled business life you dreamed of. Key Takeaways Learn how procrastination can significantly impact your time efficiency and how to overcome it. Discover the importance of clarity in your business and steps to achieve it. Understand how overconsumption of content can lead to lack of focus and actionable steps to manage it. Recognise the pitfalls of overcomplicating business processes and how simplifying can regain your freedom. Face your fears and learn practical methods to move past them, enhancing both your personal and business growth. I'm excited to announce that applications for Amplify 2025 are now open! If you're ready to take your personal brand to the next level, polish your message, create digital programs, and maybe even become a speaker or podcaster—this is for you. Head to suzchadwick.com/
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381. Avoiding overwhelm as you build your personal brand
08/11/2024 Duración: 12minThis week on the podcast & you can catch the video on Youtube, we're talking about how you can build your personal brand without the overwhelm. Right now, every 2nd person is talking about personal branding. The truth is that it's not that hard, you just have to decide on what your strategy is going to be. In this episode we're covering: 1. Deciding on your main method of communicating with your audience 2. Staying in your own lane and not feeling like you're chasing 3. Creating the right systems to execute what you want 4. Committing to what you decide to do. 5. Having people who are on the same journey as you. If you're looking to build your personal brand and get the support you need then make sure you APPLY NOW for the Amplify Accelerator or connect for 1:1 coaching at www.suzchadwick.com/bc
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380. Stepping into the future version of yourself now
27/10/2024 Duración: 23minThis week, we're talking about something that I know will resonate with so many of you: stepping into the person you really want to be in your business. I'm vibing high today, and I think it's because I'm neck deep in the Amplify Mastermind, helping my clients build fearless, bold, and incredible personal brands that make the impact they desire. So, let's not wait around, my friends—now is the time to step into your future identity! Key Takeaways Defining your future identity Becoming the person you want to be Your energy being your invitation Committing everyday Ready to take your personal brand to the next level? www.suzchadwick.com/waitlist ********************************** NEXT STEPS: READY TO WORK TOGETHER AND TAKE YOUR BUSINESS & BRAND TO THE NEXT LEVEL:
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379. TEDx Talk Reflection
20/10/2024 Duración: 15minI’ve dreamt of the TEDx stage for years – who hasn't, right? Especially after watching legends like Brene Brown! But guess what? A TEDx stage is just another stage, lovely. If you’ve got something to share, then it’s accessible to you. Don’t put it on a pedestal. If you want it, go for it! I’ve been wanting this for years, and now I want to share my journey and lessons with you. ********************************** NEXT STEPS: READY TO WORK TOGETHER AND TAKE YOUR BUSINESS & BRAND TO THE NEXT LEVEL:
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378. Putting your True Self into your Personal Brand
15/10/2024 Duración: 20minI've been having these amazing conversations with clients who have incredible skills and successful businesses but struggle to put themselves into their personal brands. If you've got thoughts, opinions, and a unique take on your industry but find yourself holding back and editing before you ever get the message out there, this episode's for you. Key Takeaways Pin down what you firmly believe about what you do and why you do it. Don't get caught up in the numbers game. Focus on the impact you can make with the audience you already have. Identify what these blocks are for you and start working on shifting them. It’s the first step towards letting your true self shine in your brand. Imperfections make us relatable. Ready to take your personal brand to the next level? Join me for Amplify 2.0, an eight-week program designed to build your confidence, hone your strategy, and help you step into your full potential as a leader in your space. ********************************** NEXT STEPS: READY TO WORK TOGETH
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377. Answering your Personal Branding questions
11/10/2024 Duración: 19minI recently did an Instagram live answering a number of questions that I had from people attending the live workshops and I thought it would be worth sharing them here on the podcast with you! If you're ready to build your personal brand then now is the time www.suzchadwick.com/amplify
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376. Building a Confidently Bold Personal Brand (Live workshop replay)
10/10/2024 Duración: 01h17minToday I'm sharing a live workshop replay that I did in October 2024. If you're listening to this before the 17th October 2024 then you can come and join me in the Amplify Accelerator to come and build your confidently bold personal brand in a unique and powerful way. In this workshop epsiode, we're talking about: How you can be more confident to show up and share what you have. How to get paid for your amazing knowledge, expertise & experience How to attract more of the clients that you want - and it’s not what you think! How to Amplify your impact using the Amplify Method and more! Head to www.suzchadwick.com/amplify to join today or get on the waitlist!