Play Big Brand Bold

This week I'm joined by the fabulous Peta Serras, the genius behind Professional Babe and the creator of Give Good Email. She’s a whiz at what she does, and together, we’re uncovering how you can pump up your sales game. In this episode, we’re really digging into how Peta uses her knack for anticipating client needs to preempt their questions and boost sales.  Key Takeaways: Peta reminded us, quite candidly, that sales are a precursor to service excellence. As much as we want to rely on our amazing skills, we’ve got to sell them first! No shame in self-promotion and telling people how great you are. Peta is the queen of leveraging email marketing. Her journey from hating emails to crafting powerful automations that clone her sales energy is inspiring. If email isn't your thing yet, you might want to rethink that! Throughout our chat, Peta emphasized the importance of not sitting back passively and just hoping things sell. Get in there! Follow up with potential clients, start meaningful conversations, an