Play Big Brand Bold

Today's episode is a bit of a special treat. I'm sharing a live call from my Brand Builders Academy, and it's all about Pressure Testing Your Pricing. It's something I believe is super important for you to hear. I wanted to kick off March with some sales magic—focusing on money, pricing, and going bigger with your brand.  Key Takeaways: There's always someone in the market who will pay premium prices for the transformation you offer. It's crucial to know deep down that what you bring is worth every penny. If Russell Bronson can throw a $1 million offer out there, trust me, there's potential for your pricing to stretch too. Have you tried imagining how it feels to charge different amounts? I call it pressure testing. Think about charging $1,000, then $5,000, and even $10,000. Notice where it feels uncomfortable or yucky and ask yourself why. It's an exercise in knowing your worth and being open to new possibilities. Your price often reflects the value you deliver and the brand you build around it. Look a