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Life is known to throw a curveball or two at unexpected times. Just as we think we have everything figured out, an unforeseen challenge arises its head, totally overturning our plans. This is a regular occurrence in the world of entrepreneurship. However, many are of the ethos that overcoming these setbacks and emerging stronger is what truly characterizes the spirit of an entrepreneur. In this episode, the theme of resilience is inspired by an insightful dialogue between Jason Wrobel, Gresham Harkless, and Whitney Lauritsen. Life's unpredictability is not just a rhetorical statement but a reality that every entrepreneur should be ready to shoulder. He stated that while these unexpected trials have the potential to be our greatest teachers, they often cast us into moments of self-doubt and depression. However, these setbacks could also be the impetus for growth if dealt with the right mindset. Episode Link: gresh-is-featured-on-this-might-get-uncomfortable-podcast Check out our CEO Hack Buzz Newsletter–our pr

When it comes to running a successful business, having the right tools and strategies in place is essential. In this special episode of the I Am CEO podcast, Gresham Harkless, Jr., the host and CEO himself, delved into the concept of CEO hacks - the apps, books, software, and habits that can make CEOs and entrepreneurs more effective and efficient. We'll explore some of the key insights shared in the podcast episode and how you can leverage these CEO hacks to level up your business. One of the foundational concepts discussed by Gresh is the importance of understanding the ingredients of your marketing strategy. He compared crafting a marketing strategy to going to a grocery store and gathering various ingredients. These ingredients represent the different tools, marketing channels, and execution methods at your disposal. By experimenting and optimizing these ingredients, you can create a recipe for success that aligns with your business goals. Conclusion: From optimizing marketing strategies to leveraging pow

In life, we often face challenges and obstacles that test our strength and resilience. It is during these moments that we have the opportunity to rise above and inspire others with our stories. In this episode, Tamieka Smith, founder and creative director of Word Smith Enterprises, is a true example of someone who has overcome adversity and has dedicated her life to empowering dreamers to become doers. We will delve into Tamieka's incredible journey, her impact on the community, and the lessons we can learn from her experiences. Tamieka's work extends beyond writing. She is a certified life coach, transformational speaker, blogger, podcaster, and self-publishing consultant. Through Word Smith Enterprises, Tamieka empowers individuals to embrace their potential, offering them life coaching strategies, confidence-building techniques, and guidance in self-publishing. Her emphasis on community and the importance of having a support system is a testament to the fact that we achieve our best when we lift each other

In today's competitive business landscape, effective marketing strategies play a vital role in driving growth and success. To gain insight into the world of strategic marketing, we had the privilege of speaking with Seth Avergon, an industry expert with over 25 years of experience. Seth is the founder of Avergon Marketing Group and a highly sought-after fractional Chief Marketing Officer (CMO) who has helped numerous companies elevate their marketing efforts. In this interview, Seth shares his valuable business insights, the importance of strategy, and how his unique approach sets him apart.  Finding innovative ways to carve a niche in the market can be a challenging task for businesses of all sizes. CEOs, entrepreneurs, and founders often seek inspiration and guidance from seasoned experts who can provide actionable strategies. One such expert is Seth Avergon, a marketing extraordinaire with a wealth of experience spanning multiple industries. In our conversation with Seth, we dive deep into his journey as a

In the world of startups, there's a delicate dance that takes place between founders and investors. Both sides have their own goals, perspectives, and expectations, which can often lead to points of friction. But what are the underlying dynamics of this relationship? How can founders and investors better understand and navigate the challenges they face? In "Founder Versus Investor," Elizabeth Zalman and Jerry Albright provide a candid and insightful exploration of the founder-investor relationship, uncovering the unspoken truths and offering valuable insights for both sides. The founder-investor relationship is unique in the world of business. Unlike traditional loans or partnerships, the founder is not just accountable for the success of their business but also responsible for managing and appeasing the expectations of their investors. This relationship evolves and changes as the company grows, and the stakes become higher. Misalignment, misunderstandings, and tensions are not uncommon, and it is crucial for

In the world of entrepreneurship, taking an idea from conception to success is no easy feat. But for Kristin Marquet, founder and creative director of FemFounder.co, it's all in a day's work. With a unique blend of expertise in public relations, branding, and business planning, Marquet has become a go-to resource for small business owners looking to scale their ventures.   In this episode, we'll dive into Marquet's journey, the services she provides, and a glimpse into her upcoming book, "The Publicity Jumpstart Manual."   Through her creative development agency, Marquet offers a range of services to help small businesses grow. From branding strategy to PR execution and consulting, her team is dedicated to taking early-stage startups from zero to 100,000 and assisting established businesses in scaling past the million-dollar mark. By focusing on the needs of businesses in the 500,000 to 10 million range, Marquet has found her "sweet spot" in helping entrepreneurs achieve their goals.   Conclusion: Kristin Mar

In today's digital age, businesses face the challenge of obscurity. Many CEOs and entrepreneurs have great products or services, but the key to success lies in connecting with their ideal customers. This is where podcast interview marketing comes into play. In this blog post, we delve into the power of podcast interview marketing and how it can amplify your business story.   In this episode, Tom Schwab, CEO of Interview Valet, emphasizes that the biggest challenge for CEOs is obscurity. Regardless of the current state of your product or service.   Conclusion: Podcast interview marketing has emerged as a powerful tool for CEOs and entrepreneurs to amplify their business stories. By connecting with your ideal customers through podcasts, you can break through obscurity, build meaningful relationships, and position yourself as an industry expert. Remember to focus on your niche, delegate tasks outside your expertise, and maintain a long-term perspective. Embrace the power of podcast interview marketing and unlock

In this episode, we have Courtney Bagby Lupilin, the CEO and founder of Little Red Management. She talks about her journey of starting her own talent management company for reality TV stars, her approach to managing clients and brand partnerships, and gives advice for content creators and entrepreneurs. Since its inception, Little Red Management has actively activated partnerships for huge brands, including Disney, Fox, Hallmark, Nike, Adidas, Amazon, and many more. Courtney's wealth of knowledge in influencer marketing and content creation has enabled her to connect her clients with brands that align with their personal brand and values. Her expertise in understanding her clients' unique appeal to brands sets her apart in the industry. Conclusion: Courtney Bagby Lupilin's journey as the CEO of Little Red Management is inspiring and showcases the power of passion and determination. Her expertise in influencer marketing and content creation, combined with her personal connection to the industry, has allowed he

In the world of entrepreneurship, success often comes to those who adapt, innovate, and continuously improve their products and services. In this episode, Eran Mizrahi, the CEO of Ingredient Brothers, understands the importance of building a high-performing team and investing capital wisely. Mizrahi shared his journey of starting a business and the key lessons he has learned along the way and explore the strategies he employs to build a successful startup. Mizrahi believes that in order to succeed, startups must embrace continuous improvement methodologies. He emphasizes the need to constantly evaluate every step of the customer journey and find ways to make it better. Whether it's improving communication with customers, enhancing compliance processes, or increasing transparency in the supply chain, Mizrahi stresses the importance of iteration and continuous learning from day one. With a culture of continuous improvement, startups can stay ahead of the competition and provide exceptional value to their custom

In the world of commercial real estate, one company is making waves by bridging the gap between landlords, tenants, and investors. Stack Real Estate, LLC, founded by Michael Salafia, is a platform for sale and leaseback of single-tenant net lease retail assets. With a strategic focus on maximizing investment value, Stack Real Estate generates some of the highest yields in the marketplace. In this episode, we will explore how Stack Real Estate is revolutionizing commercial real estate investments and creating win-win scenarios for all parties involved. One of the unique aspects of Stack Real Estate is its deep technology background. The company utilizes a proprietary algorithm and AI model to underwrite thousands of properties at scale. This technology-driven approach streamlines the investment process and enables Stack Real Estate to make more informed and actionable decisions. By aggregating data and distilling it into actionable insights, Stack Real Estate sets itself apart from competitors and maximizes in

Starting a business can be an exciting prospect, but it's important to have a clear vision and direction. In this episode, we have Jeff Mains, an expert at turning ideas into enterprises. With experience in building five companies and generating over $200 million in combined revenue. Jeff shares his insights on entrepreneurship and offers valuable tips for business success. In this blog post, we will explore the key takeaways from the podcast script and dive deeper into Jeff's strategies for building a world-class business.   Jeff also talks about his book "Small Fish, Big Pond: Building a World-Class Business that Swims Circles Around Competitors" and his passion for incorporating fish analogies into his work.    Conclusion: Jeff Mains' insights offer valuable lessons for aspiring entrepreneurs and business leaders. By focusing on problem-focused solutions, embracing failure as a learning opportunity, and staying adaptable, entrepreneurs can build successful businesses. Finding the right market and leveragin

In today's rapidly evolving business landscape, the ability to adapt and transform is essential for success. But how do you navigate the complexities of multiple systems, legal frameworks, and global operations? In this episode, we have Rick Yvanovich, a serial entrepreneur, sought-after speaker, and accountant with over 40 years of experience in leading companies to grow and optimize their operations where he shares his journey, insights, and strategies for building businesses in this "business as unusual" era. As the founder of TRG International, Rick Yvanovich provides innovative solutions for businesses operating across different countries. TRG specializes in deploying standardized accounting systems globally, enabling companies to maintain consistency and optimize their operations regardless of their geographic presence. Rick's approach emphasizes affordability and accessibility, ensuring businesses of all sizes can benefit from these solutions. Conclusion: Rick Yvanovich's journey and insights inspire i

In this episode, we have Christa Dalakis, where she shares her journey as an entrepreneur and the unique features of her fitness business.   Christa highlights the importance of creating an inviting and inclusive atmosphere in her gym. She also shares her insights on employee management and the role of a CEO.   She emphasizes the significance of basing workouts on scientific principles and individual goals rather than just making them hard for the sake of it.   Christa believes in creating a workout environment where everyone feels comfortable, regardless of their shape, age, or fitness level. This approach not only motivates people to achieve their fitness goals but also fosters a sense of community and support. Key Points: Background: Christa Dalakis was a two-sport division one scholarship athlete at George Mason University, participating in Women’s Fast-pitch Softball and Women’s Volleyball. Post-graduation, she played with the Connecticut Brakettes, a Women's Fastpitch team. In August 2002, Christa j

Starting a business can be both exciting and overwhelming. In this episode, we have Deborah Sweeney from MyCorporation.com.   As a business owner, you not only have to deal with the day-to-day operations but also navigate the legalities and paperwork involved in running a business. This is where MyCorporation.com comes in.   We will delve into the story of Deborah Sweeney and how the company provides guidance and services to entrepreneurs and business owners. Key Points: Background: Deborah Sweeney transitioned from law to entrepreneurship to handle MyCorporation.com, a company she acquired from Intuit. She provides businesses with legal filing services to help them thrive. MyCorporation.com's Growth: Sweeney has steadily improved the growth and success of MyCorporation.com. She attributes this to her focus on offering top-tier customer service and prioritizing long-term customer value. CEO Hack: Deborah emphasizes the importance of managing the calendar effectively with time-blocking for tasks and promptl

This episode features a guest, Jordan Brown, the CEO of Jet Agency. He shares his journey in the aviation industry and the services provided by Jet Agency. The conversation highlights the importance of building genuine relationships, offering a higher pedigree experience, and emphasizing the value of time for clients.  Jordan's passion for genuine relationships built on trust is evident. This genuine approach has earned him the trust and admiration of his friends, colleagues, and clients. Jordan's dedication to ensuring his clients' utmost satisfaction is a testament to his professionalism and commitment. Jordan opens up about Jet Agency's on-demand jet charter business, offering insights into their unique approach. While their previous business model catered to one-off flights, Jet Agency now offers a higher pedigree experience through their membership program.  Conclusion: Jordan's commitment to genuine relationships, teamwork, and data-driven decision-making has fueled the success of Jet Agency. By embodyi

In this episode, we delve into the world of content marketing with Alison Ver Halen, a seasoned content marketer and author of the book "Content Marketing Made Easy." In this blog post, we'll uncover valuable insights and strategies shared by Alison, providing you with the knowledge to take your content marketing efforts to new heights.   To succeed in content marketing, it is crucial to comprehend what resonates with people and what motivates them. Alison emphasizes that while attracting visitors to your website is important, it is just the first step. The next critical step is to guide them through the buyer journey. Understanding the psychology behind their decision-making process is key.   Authenticity plays a crucial role in building strong relationships with your audience. According to Alison, content marketing is not just about delivering information; it's about creating connections.    Conclusion: Content marketing holds tremendous power in today's business landscape. By understanding the psychology

In this episode, meet Tim Ringel, a serial entrepreneur and global CEO of next generation international advertising group, Meet The People. With his wealth of knowledge and experience, Tim shares invaluable insights on what it takes to build and grow a successful business. Tim's journey in building successful businesses began with a deep understanding of the advertising and marketing industry. He emphasizes the importance of having good people, a smart product, and the ability to sell that product. With expertise in advertising, marketing, digital, and traditional media, Tim's approach highlights the crucial role these elements play in driving business success. Tim's philosophy revolves around integration and valuing people in business. He highlights the need to inject humanity and value into the mix, emphasizing that happy people create better products, leading to happier clients and long-term business success. Integration, in Tim's perspective, goes beyond mere efficiency and optimization. It's about creati

In this episode,  Nora Livingstone, the co-founder and CEO of Animal Experience International. Discussed the importance of ethical volunteering and decolonization in travel. In a world filled with endless opportunities for travel, it's crucial to consider the impact we have on the destinations we visit and the communities we encounter. AEI does the transformative power of traveling with purpose. At AEI, the ethos is simple yet powerful: volunteer your time, make meaningful connections, and leave a lasting impact. Animal lovers can apply to join AEI's programs, where they'll have the opportunity to work with local vet teams and support animal welfare initiatives around the world. From wild horse conservation in Mongolia to wildlife rehabilitation in Australia, AEI offers a wide range of programs that cater to various interests. Conclusion: Nora Livingstone and Animal Experience International are disrupting the travel industry by offering a truly unique and transformative experience. Through ethical travel and

In this episode, Alison Martin, the founder and managing director of Engage Mentoring. Discussed the importance of mentoring, leadership development programs, and the impact of technology in creating workplace cultures. In today's fast-paced business world, building strong workplace cultures and fostering professional development are paramount. However, many smaller and midsize companies often lack the resources to implement effective leadership pipelines and mentorship programs. That's where Engage Mentoring steps in, an innovative technology firm that is revolutionizing workplace culture by leveraging software to create impactful mentorship relationships. In this blog post, we will explore the mission of Engage Mentoring and how they are making a difference with their unique approach. Technology plays a crucial role in our personal and professional lives, and Engage Mentoring understands its potential in transforming workplace culture. With their cutting-edge software, Engage Mentoring provides access to sk

In this episode, the guest is Ed Challinor, the co-founder of Liverpool's most popular dental practice and one of the fastest-growing independent dental practices in the UK. Their state-of-the-art airline-themed dental practice in the city center treats dozens of patients a day and receives 35,000 users to their website each month. Key Points: Background: Ed Challinor co-founded Smileworks Liverpool along with his wife, building a sought-after dental and medical aesthetics practice. Growth: Their practice has experienced significant organic growth, thanks to a strong digital marketing suite and engaging website. CEO Hack: Ed recommends reading a lot and using an app like Blinkist for condensed information. CEO Nugget: His suggestion to other business owners is to not be afraid to raise prices when needed. CEO Defined: Ed sees a CEO as someone who holds a world of responsibility, ensuring the direction and success of a company. Previous Episode: how-this-husband-wife-grew-their-dental-practice-organically