Pre-suasion: Channeling Attention For Change

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Sinopsis

The acclaimed New York Times and Wall Street Journal bestseller from Robert Cialdini—“the foremost expert on effective persuasion” (Harvard Business Review)—explains how it’s not necessarily the message itself that changes minds, but the key moment before you deliver that message.

What separates effective communicators from truly successful persuaders? With the same rigorous scientific research and accessibility that made his Influence an iconic bestseller, Robert Cialdini explains how to prepare people to be receptive to a message before they experience it. Optimal persuasion is achieved only through optimal pre-suasion. In other words, to change “minds” a pre-suader must also change “states of mind.”

Named a “Best Business Books of 2016” by the Financial Times, and “compelling” by The Wall Street Journal, Cialdini’s Pre-Suasion draws on his extensive experience as the most cited social psychologist of our time and explains the techniques a person should implement to become a master persuader. Altering a listener’s attitudes, beliefs, or experiences isn’t necessary, says Cialdini—all that’s required is for a communicator to redirect the audience’s focus of attention before a relevant action.

From studies on advertising imagery to treating opiate addiction, from the annual letters of Berkshire Hathaway to the annals of history, Cialdini outlines the specific techniques you can use on online marketing campaigns and even effective wartime propaganda. He illustrates how the artful diversion of attention leads to successful pre-suasion and gets your targeted audience primed and ready to say, “Yes.” His book is “an essential tool for anyone serious about science based business strategies…and is destined to be an instant classic. It belongs on the shelf of anyone in business, from the CEO to the newest salesperson” (Forbes).

Capítulos

  • Pre-Suasion 01 Title

    Duración: 35s
  • Pre-Suasion 02 Author'sNote

    Duración: 07min
  • Pre-Suasion 03 Part1Ch1

    Duración: 39min
  • Pre-Suasion 04 Ch2

    Duración: 28min
  • Pre-Suasion 05 Ch3

    Duración: 48min
  • Pre-Suasion 06 Ch4

    Duración: 40min
  • Pre-Suasion 07 Ch5

    Duración: 33min
  • Pre-Suasion 08 Ch6

    Duración: 33min
  • Pre-Suasion 09 Part2Ch7

    Duración: 39min
  • Pre-Suasion 10 Ch8

    Duración: 43min
  • Pre-Suasion 11 Ch9

    Duración: 42min
  • Pre-Suasion 12 Part3Ch10

    Duración: 54min
  • Pre-Suasion 13 Ch11

    Duración: 45min
  • Pre-Suasion 14 Ch12

    Duración: 41min
  • Pre-Suasion 15 Ch13

    Duración: 37min
  • Pre-Suasion 16 Ch14

    Duración: 26min
  • Pre-Suasion 17 Credits

    Duración: 01min