Wandering Aimfully: The Show

This episode goes out to anyone who has felt stressed during a launch! We want to help change that for you and we have 4 steps that ensure your launches are calm, profitable, and feel effortless.THE biggest mistake we see folks making when doing live launches is not enough planning and prep time (our own customer survey data showed 75% of people plan a launch in 4 weeks or less). Not giving yourself enough time leads to overwhelm, a lack of pre-marketing, and what we call a “floppy launch” (read: not many sales).We touch on four things in this episode that every launch needs to feel calmer while also driving more sales! We hope you walk away from this episode giving your next launch more lead-up time AND when your launch starts you are having that (stress-free!) twiddling-your-thumbs moment.

⏰ The doors are closing on March 11 to our monthly un-boring coaching program! Whether you're just starting a business or you want to take it to the next level, we can help with our 6-Month Coaching option or our WAIM Unlimited lifetime membership.➡️ Get all the details at https://wanderingaimfully.com/join***Whether you’re JUST starting a business or you’re making a pivot, there are 6 roadblocks that likely get in your way. Are you stuck at just one of them or do all 6 have you in their grips right now?In this ep, we explore the thoughts that keep business owners from moving forward (especially early on). The 4 Qs we mentioned in the episode that every biz owner needs to be able to confidently answer are:Who do you help?Why does your business exist and why would someone choose you over your peers?What problem does your business solve?How do you help them solve it?We hope this episode gives you a JOLT of inspiration and motivation to move forward if you’ve been feeling stuck!

⏰ The doors are closing on March 11 to our monthly un-boring coaching program! Whether you're just starting a business or you want to take it to the next level, we can help with our 6-Month Coaching option or our WAIM Unlimited lifetime membership.➡️ Get all the details at https://wanderingaimfully.com/join***When we started Wandering AImfully in 2018 the online business landscape was in a lot of ways the same, but in some ways VERY DIFFERENT. In this episode, we share 7 huge changes/shifts we’ve seen in the online business space. Some are obvious (

⏳ Get ready! Our un-boring coaching program enrollment starts Feb 24. Let us help you build a profitable, predictable, and peaceful business in 2025. Learn more at https://wanderingaimfully.com/join ⏳ ***If you can’t tell, we are pretty bullish on no-code tools right now and we’re excited to share this episode talking about how we built an accountability app/game for our membership community!We walk through why we think creating tools is an alternate marketing path instead of creating content for social media. While everyone is focusing on Reels, TikTok, etc, you could be making tools without the need of a developer OR any design skills at all. The tool we’ve been using is called Lovable and you don’t need to know anything about databases, code, Github, etc. You just need to be able to type in a chat prompt (like GPT).Let us be clear, no-code does NOT mean no effort. Building anything takes patience, time, and a willingness to learn new things and fight through the ups and downs. But, we are so excited with w

⏳ Get ready! Our un-boring coaching program enrollment starts Feb 24. Let us help you build a profitable, predictable, and peaceful business in 2025. Learn more at https://wanderingaimfully.com/join ⏳ ***With all the hullabaloo around the TikTok ban, it’s got us thinking about the topic of diversifying your marketing versus focusing. Is it smart to put all your eggs in ONE marketing basket? How can you create safeguards for your business? We’ve been huge advocates of email list building for 10+ years and while social networks come and go, our email inboxes are still the most valuable channel in our minds. Whether it’s TikTok, IG, YouTube, etc, we believe it’s never been more important to grow an email list that gives you some control over your audience. Have a listen to this more casual conversation around the topic of marketing and what we’d do at all stages of your business journey (starting from scratch, some experience, or many years under your belt). ***

Ahhhh, self-sabotage, otherwise known as overthinking or just unintentionally getting in our own way. We’re all guilty of it, but how can do it a bit less?Whether it’s hiding in your “creation cave” or avoiding sending sales emails so you don’t feel sleazy, there are a handful of ways we limit our business potential that are of our own doing (we know, this is a tough love ep!)We highlight 4 ways we’ve encountered self-sabotage and that we see from a lot of our community members. Then, we give you action steps to overcome the sabotage and change things for the better! ***

If we could create an entirely new social media app, what would we do? Do creators have a responsibility to share their failures? What are our biggest business risks we’ve taken? These questions and more came from our podcast producer (GPT

Today we’re excited to share what we feel is the biggest game-changing AI tool since OpenAI released GPT a few years ago. We’ll talk about why this tool has consumed all our free time and how we think it can be impactful for your business too!The tool is called Lovable and it’s a no-code, prompt-style, app/idea development interface (that does NOT require you to know how to code at all).

We don’t normally do prediction episodes, but this year we thought it would be fun! At the end of 2025 we can look back and see how right/wrong we were (spoiler alert: we will probably be wrong in all of them — lol).This year, Caroline will be focusing mostly on Wandering Aimfully (WAIM) and Jason will be focusing mostly on Teachery. We each shared two predictions that the other person didn’t know we were going to share about those businesses.Then, we each brought 3 predictions for the online business space (digital products focus). Did any of these surprise you? Which one do you think we’re right on?***

2024 is in the rear view mirror and we have an episode reviewing what went well, what didn’t go well, and our look ahead at 2025!We love doing these reviews and hope you enjoy hearing about the good, the bad, the disappointing, the tough, the awesome, and also all the things we thought were going to happen but didn’t (hey, that’s life

It’s hard to believe we haven’t sold anything on Black Friday/Cyber Monday in 7 years! But, this year it made sense for us and we break down why and how things went.We cover: What we sold, what it took to put the sale together (emails, sales page, automations, etc), what mistakes we made, and the final revenue numbers!You can see the sales page we created, learn more about the Calm Launch Formula ✌️

We went back and forth on sharing this episode, as it’s one of our more “real” and honest conversations. While we love sharing polished thoughts with you all, our relationship with using social media is SUPER messy and so we figured we’d just record and have at it

When this episode goes live it’s Thanksgiving in the U.S. and we’re drafting our Top 5 dishes we’d want on our plates. We keep the draft fun going by also drafting our Top 5 marketing tactics we’d use if we had a brand new business we were starting in 2025.Feel free to send us your version of the Top 5 lists we mentioned in the order you’d rank things!Jump to 21:42 if you only want the Marketing Tactics list.

The Zooks are back behind the mics! After a 5-week trip back to the U.S. that included two hurricanes, two doctor’s visits, three bouts of sickness, and some sticker shock at prices and quality of things, we’re sharing how it all went.In this episode, we’re also giving you an update on our fertility journey and the new findings with a bunch of blood work Caroline did to find some genetic conditions. We DO have a plan in place to move forward with our goal to grow our family and we’ll keep you posted. We also give a glimpse at how we’re feeling about work/business right now and what’s “shifting in us” as we like to say. We’ll have a lot more to share in the coming weeks/months as we always do this time of year.If you listen on Spotify, please comment with what you want to hear more of with our podcast? We’re always keen to hear from you folks! ❤️***

SCHEDULE NOTE: We are on a break and our next episode will be released in mid/late November, 2024

It’s time for a recap of our latest launch of WAIM Unlimited! We share the sales numbers, the lessons learned, and what changes we are/aren’t making for the next launch.Spoiler alert: For the second launch in a row, we did NOT hit our low goal

Who wants to pull back the curtain and hear about a BIG experiment we ran with Teachery this summer? You do?? Then let’s dive into it!In this episode, we talk about a huge shift in direction for Teachery as a business. What might seem simple on the surface to offer a Lifetime (Pay-Once) Plan to Teachery, is actually quite complex. We share how we got to this place, how the experiment went, and the risks we’re looking ahead at.The initial results of our Lifetime Plan experiment have us extremely excited for the future of Teachery. Not only does it feel very “us” as a business move, but it also immediately gives us the cashflow to afford to invest in additional design and development work! Can’t wait to continue to share this story with you as Jason takes the reins with Teachery (and Caroline is still in the wagon, she’s just more relaxed and less directing the horses which way to take us down the trail). ***

If there’s ONE thing we believe makes every launch successful, it’s having a pre-launch strategy. Specifically, we like using a 4-week email lead-up series based around a few key themes.Over the past 10 years, we’ve used pre-marketing to get people ready to purchase all kinds of things. That strategy was never fully dialed-in and easy to share with someone else… until now! If you’re looking to learn our specific 4-week pre-launch strategy AND get AI prompts that can create the exact pre-launch content discussed in this episode (for you!) in less than 30 minutes