Sinopsis
Chip Griffin hosts conversations about media and communications.
Episodios
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Building a positive team culture at your agency (featuring Keith Scandone)
21/01/2020 Duración: 29minHow to maintain open dialogue, encourage growth, and enable graceful exits
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Eating your own dog food and marketing your agency (featuring Aaron Strout)
14/01/2020 Duración: 26minListen to the advice you give to clients and take advantage of it for yourself
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Non-obvious trends and thinking for agency leaders (featuring Rohit Bhargava)
07/01/2020 Duración: 24minInsights from a decade of uncovering what's really going on in business and society
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How agencies can avoid common legal mistakes (featuring Sharon Toerek)
18/12/2019 Duración: 25minAdvice on client contracts, freelancer agreements, brand protection, and more
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What it is like to sell an agency to a holding company (featuring Mitch Joel)
10/12/2019 Duración: 31minSeparating myth from reality when it comes to exiting your own firm
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The value of getting your agency certified as a Small, Minority, Woman, or Veteran-Owned Business (featuring Dr. Sandra Wills Hannon)
19/11/2019 Duración: 24minHow to open the door to new business opportunities set aside for specific types of firms.
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How agencies can avoid scope creep with client projects (featuring Ben Aston)
12/11/2019 Duración: 29minHow to keep work work on track and profitable.
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Starting an agency with an MBA in hand (featuring Paul Benson)
07/11/2019 Duración: 25minThe impact of a formal business education on entrepreneurship and management
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Key financial metrics for agency owners (featuring Darryl Salerno)
05/11/2019 Duración: 28minWhat numbers should you be tracking -- and why?
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Building a large independent PR agency (featuring Ronn Torossian)
31/10/2019 Duración: 24minLeveraging organic growth and acquisitions to create a thriving business
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How agencies should think about AI and analytics (featuring Katie Robbert)
24/10/2019 Duración: 24minBurying buzzwords and demystifying data to help agencies get results for their clients and themselves
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Business development mistakes agencies make and how to solve them (featuring Jody Sutter)
22/10/2019 Duración: 30minOvercoming obstacles to revenue growth with practical steps agency leaders can implement today
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The PR agency as a news-driven organization (featuring Sean Cassidy)
15/10/2019 Duración: 31minWhy leaders need to wear dual hats as marketers and editors.
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Rebranding after an agency merger (featuring Trevor Francis)
08/10/2019 Duración: 25minThe challenges and opportunities when integrating two businesses while also introducing a new name.
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Effective case studies for your agency (featuring Rachel Jacobs)
02/10/2019 Duración: 28minWhy every agency should be producing case studies -- and the six key elements that go into a good one.
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Professional development for agency owners and employees (featuring Mike Rhodes)
25/09/2019 Duración: 30minA conversation with an agency owner focused on helping to develop talent and foster success in others.
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Transparency in the agency business (featuring Steve Parker, Jr.)
10/09/2019 Duración: 30minHow agencies can and should be more open with clients, employees, and others.
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The role and impact of solo PR agencies today (featuring Karen Swim)
03/09/2019 Duración: 25minIt's easier than ever for communicators to go solo, but how is that changing the industry?
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Is Outcome Relations the future of communications? (featuring Matt Rizzetta)
27/08/2019 Duración: 23minExploring a new approach to the agency-client relationship with the founder of N6A.
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Advice for agencies on better use of video for clients (featuring Doug Simon)
20/08/2019 Duración: 22minThe video landscape continues to change and create new opportunities for agencies if they know how to capitalize on them.