Foundersplace.co Podcast

“The intersection of customer experience is sustainability. It may sound like it’s not relevant to a lot of people but it is. It is the hidden tsunami that is going to knock people right out apart. It’s the next age of customer experience,”these are the words of Christine Crandell a business strategist who will tell us in this episode how businesses can survive in this age of stiff competition and increasing market volatility. Christine Crandell is the principal of New Business Strategies, a company which has been in business for 30 years, working with over a hundred companies in 3 continents. She has also written for Forbes, Huffington Post and CMSWire. Learn more about your ad choices. Visit megaphone.fm/adchoices

The function of a CMO is focused on facilitating sales & marketing strategies of a business. While CMOs work together with the other C-level executives, harmony in an organization isn’t always present. To execute a plan and make it work, there should be a forging partnership within an organization. One leader should think about how another leader perceives one thing. And from there, they can align their goals and work in harmony to bring value, and eventually, revenue to the company. Learn more about your ad choices. Visit megaphone.fm/adchoices

As the function of marketing evolves, so does the role of the CMO in the organization. And if given the chance, the CMO can work together with other company leaders to achieve shared goals and encourage innovation.Britta Meyer is an Independent Advisor, Executive Consultant, and CMO. In the past, she took on the CMO role for Socialtext Inc., Magnet Systems, and for WageWorks for almost 5 years. Learn more about your ad choices. Visit megaphone.fm/adchoices

A company in their earlier stages always has a notion of an abundance mindset. They want to grow and they are so eager to improve each day of operation. But when the company starts to grow, they start bringing in people with a scarcity mindset – control the budget, cut the costs, etc. Thinking that you “don’t have enough” really closes doors to opportunities. Jerome Nadel is not your ordinary businessman. In this episode, Jerome introduces us to the use of psychology and philosophy in leading people and building a team.Learn more about your ad choices. Visit megaphone.fm/adchoices

You’ve got your product, but how well do you know your market? Do pitches haunt your dreams? As a founder, you have to wear many hats. One of them is “finding a VC”, one of the most important parts of starting a company. But…how do you secure an investor? Today’s Toddcast recaps the last few weeks of our FoundersPlace.co series on investors, VC’s, and YOU. Learn more about your ad choices. Visit megaphone.fm/adchoices

How worthy are you? Yes, you have a great idea and an awesome product. But what about your market? Is it big enough? If you have been on the lookout for investors, these are just some of the questions that would need to be answered. Investors are going to scrutinize you from different angles. It is important to know what they are looking for exactly so that you can get into their minds and go straight to what will make them say yes to your VC pitches. Take what you can from this podcast and enjoy that startup capital. Learn more about your ad choices. Visit megaphone.fm/adchoices

What makes an investor want to invest in a company like yours? A good pitch, a great presentation, or some sensational numbers - one can only guess what it is that makes an impressive impact on investors enough to make them say yes. More than a pitch, VCs are looking at how much you can make them believe in you. At the early stage, startups really need to focus on feedback from customers and partners to help them iterate until they get to their final destination. Fortunately, experienced investors have the understanding and patience to make this happen for the companies they invest in.Learn more about your ad choices. Visit megaphone.fm/adchoices

Product ideation can be the most exciting stage in your starting a company. And once you are able to establish your MVP or most viable product, you might think that Venture Capital or VC firms will now be interested in investing in your company so that you can have your capital start up. However, if your revenue growth is not able to keep up with your capital expenditures, you will tend to run out of resources and try to ask for more from your investors. As a result, you can end up failing like most early stage startups because of that traction gap.Learn more about your ad choices. Visit megaphone.fm/adchoices

What does it take to get that most coveted funding and then be able to take your company to the next level? First-time founders could think that simply sending potential investors an email, pitch deck, or business plan is enough to make an impression. However, it is never as simple, or instant, as that. Investors only bet on people with whom they have built enough of a relationship to trust them. Learn more about your ad choices. Visit megaphone.fm/adchoices

Everyone can’t make it to the top all at the same time. We have different phasing, different timelines. But what if you could do something about it to change the process, and lessen the time you spend on other things, in order to lead?Learn more about your ad choices. Visit megaphone.fm/adchoices

A lot of people have misconceptions about the American Foster Care System. They think it’s just a government thing and people have no say about it. But Jennifer and Jessica were so eager to make a change in the lives of these children - that in turn will benefit the future of the society. Learn how "Connect Our Kids" is changing the way we think about, and interact with, the foster care system.Learn more about your ad choices. Visit megaphone.fm/adchoices

Karen Wickre is a veteran editor, content strategies, curator, and connector of people and ideas. She is so passionate about what she’s learned about connections and networking that she wrote the book: “Taking The Work Out of Networking: An Introvert's Guide To Making Connections That Count”. Beyond all this, she believes networking is an essential part of being a founder. Learn more about her inputs, ideas and reality checks about networking and how it can help you skyrocket your business. Learn more about your ad choices. Visit megaphone.fm/adchoices

What would be the best way to approach marketing if you are a startup? Well first off, you have to acknowledge the importance of marketing in helping you achieve business success. Unfortunately, most founders tend to underestimate such importance and then end up realizing too late what was lacking. This episode contains the basic but most important ingredients to marketing that every startup should know about to propel their business to the next level.Learn more about your ad choices. Visit megaphone.fm/adchoices

Lily Zheng empowers employers to create inclusive workplace environments through policy recommendations, trainings and best practices. She is also a diversity and inclusion consultant, executive coach, and design researcher who helps people and organizations transform their positive intentions into positive impact. She is being guided by her unwavering commitment to creating more inclusive and equitable systems that can empower all people to not only survive, but thrive. Learn more about your ad choices. Visit megaphone.fm/adchoices

How much should you be watching over your shoulder to your competitors? When you are just starting out, it's easy to keep looking at what your competition is doing, wanting to make sure that you're getting ahead and surpassing whatever it is they're doing. If you want to really stand out, you have to look inside and build your story based on your own unique personality. In this episode, learn how being authentic and true to who you are will help you resonate with your audience. Learn more about your ad choices. Visit megaphone.fm/adchoices

Fear is a basic emotion that haunts many individuals and cause them to stop on their tracks, and a founder like yourself is no exemption. Your journey as a founder can be beset by fear and it is important to know what forms they take and at which particular stages so that you become aware of them and know exactly how to deal with them. In this special edition of the Toddcast, it's time you face those fears and realize that it isn’t that bad when you allow people around you to lend you a helping hand.Learn more about your ad choices. Visit megaphone.fm/adchoices

We often hear how practice makes perfect to the point of it being a cliché but the importance of constant practice cannot be denied. Being a founder is not an ordinary feat and if you want to succeed, you really have to put in the hard work and have to be extraordinary. This episode is about embracing extraordinary effort to achieve enormous success in your business.Learn more about your ad choices. Visit megaphone.fm/adchoices

How does a problem turn into an opportunity? Early-stage founders only have the positive road ahead in mind. As the company grows however, problems and disputes are bound to grow in magnitude as well. If you do not have policies and guidelines in place and fail to resolve the problem satisfyingly with the customer, you are bound to lose a lot of them in the process. This episode is about seeing the positive, and the opportunities in relation to your ability to resolve disputes in and outside of the company.Learn more about your ad choices. Visit megaphone.fm/adchoices

The primary purpose of growing a business is to generate revenue - lots of it, but, that may not always be the case. A non-profit social enterprise has the ability to give you both revenue as a business and fulfillment as a life’s mission. Most founders tend to focus too much on the monetary side of the business but hearing it from a social enterprise founder may give you a different kind of perspective. In this episode learn how a business with a purpose can help you grow effectively & sustainably. Learn more about your ad choices. Visit megaphone.fm/adchoices

Leadership is a crowded book topic. A lot of authors have already laid down their ideas about leadership, but Jeff Eggers, together with his co-writers, has given us a different view in the new book "Leaders: Myth and Reality". In this episode, Jeff talks about the various people they profiled for the book, what traits they exhibited to propel them into the leadership roles they defined, and how founders can implement those traits to lead their companies to success.Learn more about your ad choices. Visit megaphone.fm/adchoices