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CEOs vs. Entrepreneurs... A lot of business owners are running their business like they're a CEO. There's nothing wrong with being a CEO, but if you're not making over a million dollars a year, you're not a CEO, you're an entrepreneur. A CEO focuses on processes and scaling while an entrepreneur focuses on sales, sales, sales. And to get to that million dollar mark, you're going to need more sales. Want To Funnel Hack Some Of The Biggest Businesses On The Planet, Live With Us EVERY Week? Join Our Facebook Group: https://www.profitableads.com/home --- Send in a voice message: https://anchor.fm/adagencylive/message

Why Does Google Run Ads On Facebook? A Facebook Ad Review  I was recently looking at some of the largest companies in the world, assessing which ones would be beneficial to review, and I discovered something interesting. Google is spending a TON of money on Facebook ads. The question is, if they are such a large network with the reach that they have, why are they advertising on Facebook? And the answer is simple… It’s where their potential advertisers are hanging out. Here’s what I mean...  #Facebookads #Facebookadvertising #adreview #Google #Googleadvertising #marketingcampaign #returnoninvestment #adtesting Want To Funnel Hack Some Of The Biggest Businesses On The Planet, Live With Us EVERY Week? Join Our Facebook Group: https://www.profitableads.com/home   --- Send in a voice message: https://anchor.fm/adagencylive/message

Write Great Copy With This Very Simple Tool People are always asking what the best way to write copy is; Is it long form, short form, video, etc.? What people need to understand is that there are tactics in marketing, and then there is human psychology. In other words, it’s not so much about the copy itself, as it is about applying it correctly to your business model in a way that resonates with your target consumer. What I like to do is find businesses I like in an adjacent (or the same) market and incorporate what they are doing into my own ads and copy. I do not want to reinvent the wheel if I do not have to. Ultimately I just want to write great copy that gets amazing results for myself and my clients. Here’s the tool I use to do this… #copywriting #longformcopy #shortformcopy #videocopy #Facebookads #marketresearch #admodeling #greatcopy #marketingtool Want To Funnel Hack Some Of The Biggest Businesses On The Planet, Live With Us EVERY Week? Join Our Facebook Group: https://www.profitableads.com/home&nbs

Struggling With Managing Expectations: Handling Stress & Overwhelm One thing I constantly do to myself is set massive goals. Let’s say I land a new client and I tell them I want to get them a 10x ROI. I have immediately set an expectation very far from the current reality of their situation, before I’ve even had a chance to assess how the marketplace will react. By doing this, I have set myself up for failure. Here’s a better way to manage expectations… #managingexpectations #assessingsituations #managingstress #stressandoverwhelm #settingexpectations #aligninggoals #personalgoals #businessgoals #transparency  Want To Funnel Hack Some Of The Biggest Businesses On The Planet, Live With Us EVERY Week? Join Our Facebook Group: https://www.profitableads.com/home  --- Send in a voice message: https://anchor.fm/adagencylive/message

Ubersuggest - Free Keyword Tool by Marketer Neil Patel Neil Patel acquired the software Ubersuggest for around $250,000 and is now giving it away for FREE. This is a genius marketing tactic for Neil, as well as an amazing tool for us as consumers (and marketers) to utilize. The tool itself gives you data on your website and where you can get more traffic, before asking you at the end if you would like to work directly with Neil. If he gets .01% of the premium potential clients out there to fill out his form and work with him, he will have paid for this tool 1,000x over. Here’s a closer look at the software… #neilpatel #ubersuggest #seosoftware #websitedata #keywordtool #marketingstrategy #clientacquisition #competitoranalysis Want To Funnel Hack Some Of The Biggest Businesses On The Planet, Live With Us EVERY Week? Join Our Facebook Group: https://www.profitableads.com/home   --- Send in a voice message: https://anchor.fm/adagencylive/message

 Deep Work: Rules for Focused Success in a Distracted World If you’re anything like me, you will start your day with the best intentions. You make a list, you check it twice, and everything is looking good for what you’re going to do the next 8 hours. Then the day starts and you’re getting interrupted by emails, text messages, phone calls, you name it. Before you know it, the day’s over and you’ve only accomplished 10% of everything you sought out to do that day. That was me up until about 6 months ago, when I read this book, “Deep Work: Rules for Focused Success in a Distracted World” by Cal Newport. Here are some of the main takeaways from the book… #bookreview #deepwork #rulesforsuccess #focusedwork #distractions #socialmedia #workschedule Want To Funnel Hack Some Of The Biggest Businesses On The Planet, Live With Us EVERY Week? Join Our Facebook Group: https://www.profitableads.com/home   --- Send in a voice message: https://anchor.fm/adagencylive/message

One Of My First Loves Of Marketing - Dynamic Retargeting If you are not implementing dynamic retargeting into your campaigns, you are leaving money on the table. There are many ways to deploy dynamic retargeting. The best way is through Facebook’s built in ad type where you upload a bunch of items to a feed and serve them an ad based on what page they land on, on your website. Here are some other strategies to use when utilizing dynamic retargeting in your marketing campaigns… #dynamicretargeting #Facebookads #Googledisplaynetwork #retargetingsales #retargetingcampaigns #marketingcampaigns #subsegmenting #profitableads  Want To Funnel Hack Some Of The Biggest Businesses On The Planet, Live With Us EVERY Week? Join Our Facebook Group: https://www.profitableads.com/home   --- Send in a voice message: https://anchor.fm/adagencylive/message

Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones by James Clear  We all want amazing things in our life; we want to achieve these goals that we set for ourselfs, whether that's a revenue goal, a marketing goal or even a personal life goal. As human beings, our entire lives are made up of the habits that we do over and over again. The “atomic” reference in this book refers to the fact that a very, very small change can have great positive consequences/rewards over a long period of time. Here are some examples of how compounding habits can have MASSIVE results… #AtomicHabits #goodhabits #marketinggoals #peronalgoals #compoundingresults #compoundinghabits #positiveconsequences #growthmindset Want To Funnel Hack Some Of The Biggest Businesses On The Planet, Live With Us EVERY Week? Join Our Facebook Group: https://www.profitableads.com/home --- Send in a voice message: https://anchor.fm/adagencylive/message

The Great Hack (2019) - Movie Breakdown This documentary on Netflix addresses the Cambridge Analytica issues and how they were able to identify certain people that were swing votes, and target them with the proper ads. Essentially what they did is they used a quiz to identify personality types in individuals, and from that quiz data they received access to information about the quiz takers’ friends and family as well. Can this form of marketing be dangerous when used in a political arena? Yes. Are there positive examples of this type of marketing being used elsewhere? Also, yes. Here’s the trailer for “The Great Hack,” and my opinion on the movie… #TheGreatHack #CambridgeAnalytica #marketingtactic #marketingquiz #segmentingcustomers #retargetingads #userdata #marketingdata Want To Funnel Hack Some Of The Biggest Businesses On The Planet, Live With Us EVERY Week? Join Our Facebook Group: https://www.profitableads.com/home --- Send in a voice message: https://anchor.fm/adagencylive/message

 Coca Cola Ad Review - 1,000 Ways To Improve I’ve always found it interesting how some of the biggest companies on the planet barely spend any money on social media. While they still spend 10x what we may spend, overall their budgets are relatively small. Coca Cola’s branding is what really sets them apart from the marketplace. To me, Coca Cola stands for everything good; they are more of a feeling, rather than an actual product. They use this to speak to specific communities and relate with them. Here’s how their Facebook ads are doing this... #cocacola #adreview #facebookadvertising #facebookads #branding #facebookbusinessmanager #socialmediamarketing #profitableads  Want To Funnel Hack Some Of The Biggest Businesses On The Planet, Live With Us EVERY Week? Join Our Facebook Group: https://www.profitableads.com/home --- Send in a voice message: https://anchor.fm/adagencylive/message

A Must Read Book - Ready, Fire, Aim: Zero to $100 Million in No Time Flat  I started an agency roughly a year ago after working 15+ years in the digital marketing space. Going into the marketplace I had all these ideas about what was going to work, but when I actually went to market no one was interested in what I had to say. So with feedback, I kept refining my offer, and figuring out what my potential customers actually wanted to buy. My biggest piece of advice, and one of the biggest takeaways from the book is that it doesn’t matter what business you’re in, find something the market wants to buy and do it as fast as possible; it doesn’t have to be perfect! Here are some other important takeaways from the book.. #bookreview #marketingbooks #businessbooks #readyaimfire #zeroto100million #customerfeedback #businesssuccess #selling Want To Funnel Hack Some Of The Biggest Businesses On The Planet, Live With Us EVERY Week? Join Our Facebook Group: https://www.profitableads.com/home --- Send in a voice me

An Epic Failure That Recently Happened In My Business... Even with 15+ years in marketing, I still make mistakes and I still break things. Sometimes the best ideas can turn into the worst follow through, and you won’t realize it until after you do the work and see the results. Besides learning from your own mistakes, learning from other people's mistakes is one of the most valuable things you can do as a marketer and as a business owner. Here’s what my mistake was… #businessmistakes #learningfrommistakes #relationshipbasedadvertising #quizresults #refinedtargeting #offertesting #evaluatingresults #profitableads Want To Funnel Hack Some Of The Biggest Businesses On The Planet, Live With Us EVERY Week? Join Our Facebook Group: https://www.profitableads.com/home --- Send in a voice message: https://anchor.fm/adagencylive/message

Reverse Engineer Any Ad On The Planet Here’s a great way to find an unlimited amount of marketing ideas through Facebook and Facebook Search. With this trick you can funnel hack any company and their product, while finding creative ideas for your own advertising. In this video I use the example of free shipping to find trending products for drop shipping promotion, but the strategy can be applied across all niches! #reverseengineer #facebookadvertising #facebooksearch #funnelhack #freeshipping #pagetransparency #pagetransparency #adlibrary Want To Funnel Hack Some Of The Biggest Businesses On The Planet, Live With Us EVERY Week? Join Our Facebook Group: https://www.profitableads.com/home --- Send in a voice message: https://anchor.fm/adagencylive/message

An Email From Dean Graziosi & The Perception Of Pricing I got an email the other day from Dean Graziosi due to the fact that I am on his remarketing list. Dean and/or his copywriter is a master at writing human copy that converts and starts a dialogue between him and the customer. He hooks you, sparks your interest, and gets you to learn more about whatever he is offering. Here is a breakdown of the funnel his email was sending me too… #DeanGraziosi #funnelreview #funnelbreakdown #emailcopy #copywriting #emailmarketing #remarketinglist  Want To Funnel Hack Some Of The Biggest Businesses On The Planet, Live With Us EVERY Week? Join Our Facebook Group: https://www.profitableads.com/home --- Send in a voice message: https://anchor.fm/adagencylive/message

Traffic and Funnels - A Facebook Ad Review Today I break-down the Facebook Ads of a potential competitor, Traffic and Funnels, and I have to say… These guys know what they’re talking about! They have been hammering me with ads on all platforms, which is a sign of me being smack in the middle of their target market. Here’s what I love about their Facebook Ads, and also how I feel they can improve... #facebookadreview #facebookads #trafficandfunnels #personalbranding #brandedcontent #testing #retargeting Want To Funnel Hack Some Of The Biggest Businesses On The Planet, Live With Us EVERY Week? Join Our Facebook Group: https://www.profitableads.com/home --- Send in a voice message: https://anchor.fm/adagencylive/message

Marketing: A Love Story: How to Matter to Your Customers - Book Review Bernadette Jiwa has written some amazing content on her blog: The Story of Telling. This book is a compilation of those blog posts packaged together in an easy to read format, full of gems. Here are some of the nuggets from the book that I enjoyed the most... #bookreview #marketingalovestory #BernadetteJiwa #onepagemarketingplan #businessplan  Want To Funnel Hack Some Of The Biggest Businesses On The Planet, Live With Us EVERY Week? Join Our Facebook Group: https://www.profitableads.com/home --- Send in a voice message: https://anchor.fm/adagencylive/message

Facebook Ad Review of Desjardins Insurance Agency Desjardins Insurance Agency sells several types of insurance, from home to auto to life. They are currently running quite a few ads through Facebook, but not as many as you would think considering the size of their company. As with many of our past reviews, my first reaction is that this big name company runs very commercialized ads. The difference with Desjardins is that they are using very little copy, which I believe is a mistake. Here’s how else they can improve… #facebook #facebookads #facebookadreview #facebookadvertising #desjardinsinsuranceagency #insuranceagency #insuranceads #insuranceadsreview Want To Funnel Hack Some Of The Biggest Businesses On The Planet, Live With Us EVERY Week? Join Our Facebook Group: https://www.profitableads.com/home --- Send in a voice message: https://anchor.fm/adagencylive/message

Another Facebook Ad Review: Revera Inc.  Revera Inc. is a retirement home based in Canada, and like most advertisers on Facebook they are doing some things very well, and there are some areas that they could improve. At first glance, their main messaging appears to be “if you come to Revera you will be happy.” They convey this through their emotional based images and copy, some of which are directed towards the care-takers of the elderly. Now what can they improve on? Listen to the full video to find out… #facebookads #facebookadreview #reverainc #retirementhome #canadiancompany #emotionbasedadvertising #familyadvertising  Want To Funnel Hack Some Of The Biggest Businesses On The Planet, Live With Us EVERY Week? Join Our Facebook Group: https://www.profitableads.com/home --- Send in a voice message: https://anchor.fm/adagencylive/message

Injury Attorney Facebook Ad Review Injury attorneys, and attorneys in general are the most competitive industries you can go after online. I’m seeing clicks for as high as $2,000 on Google, which makes Facebook an even more powerful tool for these companies’ marketing efforts. With that in mind, here’s a breakdown of a large Canadian Injury Attorney company’s Facebook ad strategy… #injuryattorney #attorney #Facebookads #leadgeneration #proscons #googlecpc #payperclick #copycritique #personaladvertising Want To Funnel Hack Some Of The Biggest Businesses On The Planet, Live With Us EVERY Week? Join Our Facebook Group: https://www.profitableads.com/home --- Send in a voice message: https://anchor.fm/adagencylive/message

Home Hardware, Building Centre & Furniture Stores Ad Review In this video I break down the ads for Home Hardware, Building Centre & Furniture Stores, a Canadian brand with several Facebook campaigns currently running. Their ads do several things right such as: colors that pop-out, clean images and talking about an event happening soon. However, they lose several points due to the fact that all their ads look like a commercial. Here’s what I would do different... #homehardware #buildingcentre #furniturestore #colorscheme #upcomingevent #commercializedads #personalizedads #knowyourplatform Want To Funnel Hack Some Of The Biggest Businesses On The Planet, Live With Us EVERY Week? Join Our Facebook Group: https://www.profitableads.com/home --- Send in a voice message: https://anchor.fm/adagencylive/message