30 Minute Music Marketing

As a DIY musician, how do you track how well you are doing?  You might try and gauge your progress against the performance of other musicians, some of which might be signed to a label. In today’s 30MMM Deep Dive Sheldon and Greg tell you why this isn’t a good idea because if you scratch the surface, all might not be as it seems! A production of www.elusivecountry.club

Have you played a gig or show recently that seemed to have more people on the stage than in the audience? It’s definitely a common occurrence for DIY musicians. In today’s 30MMM episode Sheldon and Greg look at eight possible reasons why there are so few people at the show and how to go about addressing those issues so you get more people turning up!. A production of www.elusivecountry.club Visit Our Website www.30minutemusicmarketing.com

Did you know that if people are hating on your music you’re might not doing anything wrong, more likely you’re probably doing something RIGHT! It’s all to do with branding. In today’s Deep Dive, Sheldon and Greg discuss how successful branding of your music will have unexpected consequences! A production of www.elusivecountry.club Visit Our Website www.30minutemusicmarketing.com

It’s the start of the new year and what better time to look at ways to improve your music marketing in 2020. In today’s 30MMM episode Sheldon and Greg examine five things you can do to help you improve your music marketing and your overall success in 2020.  There’s no better time to start to make those improvements. The book that Sheldon recommends during the show is Early Stages: A Guide To Booking Gigs by Joe Ogden https://www.amazon.co.uk/Early-Stages-Guide-Booking-Gigs/dp/8409117746/ A production of www.elusivecountry.club Visit Our Website www.30minutemusicmarketing.com

It’s a simple fact that before you can tell someone how good you music is...you need to attract their attention first. In the last 30 Minute Music Marketing of 2019, Sheldon and Greg look at the basic ways you can do just that.  Once you think about your music marketing as methods of attracting attention...it could just change the way you look at the whole process! Want us to give our advice about a particular marketing topic? Let us know in the comments below. Don’t forget to subscribe and tell your musician friends about the show too! A production of www.elusivecountry.club Visit Our Website www.30minutemusicmarketing.com

Christmas is nearly upon us.  We think Christmas is a great opportunity to connect with people and let the ‘calendar’ help market your music.  With that in mind are there other events within the calendar or other scenarios that could introduce or remind people of your musical offerings.  Of course there are.  Sheldon and Greg  take a deep dive and give you some examples. Don’t forget to subscribe and tell your musician friends about the show too! A production of www.elusivecountry.club Visit Our Website www.30minutemusicmarketing.com

Releasing new music is great for any artist because it engages your old audience and gives you an opportunity to find new fans. It’s exciting and it’s your best opportunity to grow but many musicians musicians fall short because they haven’t given the marketing of that single enough thought.   In today’s 30MMM episode Sheldon and Greg look at eight things you need to do before you release your next single.  Is this a marketing plan? It doesn’t cover everything but do these eight things you’re well on the way to a successful single release!  Want us to give our advice about a particular marketing topic? Let us know in the comments below. Don’t forget to subscribe and tell your musician friends about the show too!

So you’ve been booked to play a gig.  That’s great but maybe you don’t want to do any marketing for the show because that’s the responsibility of the promoter, right?  In today’s 30MMM Deep Dive Sheldon and Greg look at all the parties that are often involved in promoting a gig (venue, promoter and artist) with a view to finding out whose job it really is to market that show.

At 30MMM we always like to give you the benefit of our real life music industry experience. Sheldon’s bands ticket sales are up and some shows are selling out faster than ever. We think we know the reason why and it’s a strategy that can be replicated by everyone...including YOU!

If you’re struggling as a DIY musician getting little to no attention, no traction, and no audience growth what should you do?  Well, you need to reflect because chances are you might be sabotaging your own career in some way.  In today’s 30 Minute Music Marketing, we look at five possible ways where you could be going wrong and give you strategies as to how to get things back on track. A production of www.elusivecountry.club Visit Our Website www.30minutemusicmarketing.com

Do you ever feel like giving up? It can be disheartening at times as a DIY musician given that your growth and progression is often slower than you’d like.  On today’s deep dive we look at how you might need to ‘reframe’ your outlook, especially when if you are comparing yourself with to a major artist. Don’t forget to subscribe and tell your musician friends about the show too! A production of www.elusivecountry.club Visit Our Website www.30minutemusicmarketing.com

Being a fan of a musician or artist can be a somewhat passive affair.  Ideally we want our fans to be engaged with ourselves and our music.  The more engaged they are, the more likely they will be to consume it and buy whatever else we are selling.  In today’s 30 Minute Music Marketing, Sheldon and Greg look at ten easy ways to get your fans engaging and interacting with your music career. They are: 1) Keep them up to date with your projects 2) Take Cover Song Requests. 3) Get Them To Write Your Setlist   4) Let them Contribute To A Music Video 5) Run Contests. 6) Ask Questions 7) Run Polls 8) Give Your Community A Name. 9) Get Them To Choose Your Artwork 10) Get Them In The Studio Don’t forget to subscribe and tell your musician friends about the show too! A production of www.elusivecountry.club Visit Our Website www.30minutemusicmarketing.com

Streaming is dominating the musical landscape and singles seem to be the basis to build your musical career.  But where does that leave EPs?  Should you even bother looking at albums these days if people aren’t buying them?   In today’s 30 Minute Music Marketing Deep Dive Sheldon and Greg look at all the options and offer some advice for the DIY musician on what to release and how often! Found these tips useful? Want us to give our advice about a particular marketing topic? Let us know in the comments below. Don’t forget to subscribe and tell your musician friends about the show too! A production of www.elusivecountry.club Visit Our Website www.30minutemusicmarketing.com

Many of the marketing activities that musicians use to market their music can cost a fair amount of money. In today’s 30 Minute Music Marketing, Sheldon and Greg give you an overview of some of the best FREE resources musicians can use to market their music. They are: https://www.canva.com/ http://artists.bandsintown.com https://tourbox.songkick.com https://www.tunestotube.com/ http://mailchimp.com https://anchor.fm https://vidiq.com/extension/ Some of these have a ‘paid for’ level but there’s plenty you can do without paying a penny! Sheldon’s recommended podcasts are: http://cdbabypodcast.com/ Music Industry Blueprint: https://open.spotify.com/show/2rPPvOAqUPSB6TqezjVjm5 https://www.socialmediaexaminer.com/shows/ https://www.garyvaynerchuk.com/podcast/ A production of www.elusivecountry.club Visit Our Website www.30minutemusicmarketing.com

Being a DIY Musician is a busy occupation or pastime, or at least it should be if you’re doing it right!. What happens when you can’t find the time to spend on all the aspects of being a DIY artist? What services should you be looking at taking on. In today’s 30 Minute Music Marketing Deep Dive Sheldon and Greg look at the reasons why you should be ‘hiring in’ and who you should be looking at taking on. Found these tips useful? Want us to give our advice about a particular marketing topic? Let us know in the comments below. Don’t forget to subscribe and tell your musician friends about the show too! A production of www.elusivecountry.club Visit Our Website www.30minutemusicmarketing.com

Musicians make a LOT of excuses as to why they don’t market their music.  In today’s 30 Minute Music Marketing, Sheldon and Greg look at five reasons why musicians resist marketing with suggestions as to how to get around those issues. Don’t forget to subscribe and tell your musician friends about the show too! A production of www.elusivecountry.club Visit Our Website www.30minutemusicmarketing.com

Festivals are a great opportunity for musicians to play in front of a new audience and establish yourself on the live circuit. However if you don’t have a booking agent and you don;t know who to contact at a festival how on earth do you get yourself on the bill?  In today’s 30 Minute Music Marketing Deep Dive Sheldon and Greg explore the research steps you can take to find festivals to play, how to find the person to contact and how best to ask them for a slot. Don’t forget to subscribe and tell your musician friends about the show too! A production of www.elusivecountry.club Visit Our Website www.30minutemusicmarketing.com

A lot of musicians think that email lists are as outdated as MySpace and Bebo but they couldn’t be more wrong! In today’s 30 Minute Music Marketing, Sheldon and Greg look at why email marketing is so important for musicians, how to get one up if you haven;t got one and then how to get the best out of one.  It’s an essential episode. Some links for services mentioned in this episode: Mailing list service providers: https://mailchimp.com/ https://www.mailerlite.com/ Email campaign provider http://show.co Don’t forget to subscribe and tell your musician friends about the show too! A production of www.elusivecountry.club Visit Our Website www.30minutemusicmarketing.com

Apple recently released Apple Music For Artists giving musicians stats on their music streams.  We already have Spotify for Artists and have access to data from YouTube, Instagram, Twitter and of course Facebook.  But what should musicians do with all this data and how can they use it to actually advance their career? . In today’s 30 Minute Music Marketing Deep Dive Sheldon and Greg give you three things you can action to help push your career forward. Don’t forget to share this episode with your musician friends about the show too! A production of www.elusivecountry.club Visit Our Website www.30minutemusicmarketing.com

If you’re a DIY musician a well stocked merch table is essential to help you make the most money from your gigs and shows.  In today’s 30 Minute Music Marketing episode Sheldon and Greg give you fifteen essential merch tips which have been gained from years of merch table experience. Get ready to dive in! A production of www.elusivecountry.club Visit Our Website www.30minutemusicmarketing.com