Sinopsis
Informative, intelligent and fun that is exactly what you can expect from Jasons in-depth conversations with leading experts in the digital marketing field. Guests include Rand Fishkin, Barry Adams, Yoost de Valk (Yoast), Greg Gifford, Bill Slawski, A.J. Ghergich, Aleyda Solis Every Tuesday, well release one interview often two sometimes more! To record this series, Jason Barnard has given up his flat and gone digital nomad (very fitting for a digital marketing podcast at major conferences across the globe). The ambiance of the conference setting plus the face-to-face, one-on-one format should give the podcast an extra bit of soul.
Episodios
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Search & Shopping – Where Are We Going in Ads? (Anders Hjorth With Jason Barnard)
21/01/2019 Duración: 31minAnders Hjorth with Jason Barnard at SearchY Paris 2019 Anders Hjorth talks with Jason Barnard about how to search and shop using ads. The only economic model for voice search so far is “sell the device”. How are things evolving, and where are Microsoft, Google, Amazon, Facebook and Apple going next? Read more here https://www.innovell.com/what-does-voice-search-ad-targeting-look-like/
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What Does Baidu Do Better Than Google? (Véronique Duong With Jason Barnard)
21/01/2019 Duración: 18minVéronique Duong with Jason Barnard at SearchY Paris 2019 Véronique Duong talks with Jason Barnard about what Baidu do better than Google. At first sight, Baidu appears to be a Google copy both in terms of the services it offers and its business model. But it is ? Véronique and Jason have a chat about what Baidu does and doesn’t do.
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Are PWAs the future, or just a fad (Aleyda Solis with Jason Barnard)
21/01/2019 Duración: 19minAleyda Solis with Jason Barnard at SearchY Paris 2019 PWA is an acronym for Progressive Web Applications. They tick all the boxes to push Apps to a back seat and redefine the way we develop websites. Compatible with all devices, they work offline, they are cheaper to develop they avoid maintaining multiple systems… Plus both Google and Bing have put their weight behind PWA. Aleyda and Jason discuss where this is taking us.