Sinopsis
Insights, best practices, and personal experiences from leaders and experts in the digital analytics industry. Thank you to our 2019 WiA Sponsors who make our continued Thought Leader Conversation series a reality: Blast Analytics & Marketing and Tealium.
Episodios
-
Avinash Kaushik: Thought Leader Conversation
24/04/2019 Duración: 50minAvinash Kaushik is the author of two bestselling books: Web Analytics 2.0, Web Analytics: An Hour A Day (100% of the proceeds from both books are donated to The Smile Train, Doctors Without Borders and Ekal Vidyalaya). Kaushik is The Digital Marketing Evangelist for Google and the Co-Founder and Chief Education Officer for Market Motive. Kaushik is on the Board of Advisors for USC Annenberg School for Communication and Journalism’s Media Impact Project), University of California Irvine’s Web Intelligence Certificate program, and University of Toronto’s Social CRM program. Kauskik has been honored with the Statistical Advocate of the Year award from the American Statistical Association, 2009.Support the show (https://www.digitalanalyticsassociation.org/assoc_subscribe.asp?utm_source=buzzfeed)
-
Eric Feinberg: Thought Leader Conversation
24/04/2019 Duración: 58minCreative and analytical leader with a time-tested record of helming teams, brands, campaigns, and results in very high-volume, fast-paced environments. Innovative, persuasive and highly-rated public speaker communicating ideas and ideals honed as top performing salesperson and product manager. Strong communicator and problem solver able to connect meaningfully with customers and colleagues across geographies.Support the show (https://www.digitalanalyticsassociation.org/assoc_subscribe.asp?utm_source=buzzfeed)
-
Justin Cutroni: Thought Leader Conversation
24/04/2019 Duración: 57minRespected leader in the web analytics industry helping organizations integrate data into decision making processes. Commonly interacts with senior level management to drive the strategic use of web data. Collaborates with marketing and IT teams to develop implementation plans and processes needed to generate actionable data and business insights. Justin was nominated as the Innovator of the year in 2011 by the Digital Analytics Association and Most Influential Industry Contributor in 2012 and 2013.Support the show (https://www.digitalanalyticsassociation.org/assoc_subscribe.asp?utm_source=buzzfeed)
-
Joe Megibow: Thought Leader Conversation
24/04/2019 Duración: 57minJoe Megibow is a seasoned executive in retail and digital businesses, with a proven track record of leading companies through significant e-commerce growth. Having recently been appointed CEO of Purple Innovation in October 2018, Joe also held senior roles at American Eagle Outfitters and Expedia.com with responsibilities including global P&L responsibility, ownership of omni-channel customer-facing technology, CRM/loyalty, and online marketing, as well as ownership of analytics.Support the show (https://www.digitalanalyticsassociation.org/assoc_subscribe.asp?utm_source=buzzfeed)
-
Gary Angel: Thought Leader Conversation
22/03/2019 Duración: 53minGary Angel has helped create a number of core methodologies for web and digital analytics including Functionalism, Two-Tiered Segmentation, and Site Topology analysis. Gary's background is in CRM, survey analysis, database marketing and large-scale data mining and business-intelligence that helps drive the practice to the leading-edge of online measurement. Gary Angel was named the DAA's 2012 Most Influential Industry Contributor of the Year.Support the show (https://www.digitalanalyticsassociation.org/assoc_subscribe.asp?utm_source=buzzfeed)
-
Julie Mayer: GDPR Thought Leader Conversation
22/03/2019 Duración: 58minJoin Julie Mayer and Dave Gatdula for a Thought Leader Conversation about GDPR. The regulation goes into affect in less than 6 months. Are you ready? Bring your questions for this opportunity to talk with Julie Mayer, Senior Marketing Privacy Manager at Microsoft.Support the show (https://www.digitalanalyticsassociation.org/assoc_subscribe.asp?utm_source=buzzfeed)
-
John Lovett: Thought Leader Conversation
17/03/2019 Duración: 24minJohn Lovett is a veteran industry analyst and expert consultant who has spent the past decade helping organizations to understand and measure their digital marketing activities. Prior to joining Web Analytics Demystifed, John was a Senior Analyst at Forrester Research where he led the Analytics and Optimization practice. John is a past president of the Digital Analytics Association and author of Social Media Metrics Secrets (Wiley, 2011).Support the show (https://www.digitalanalyticsassociation.org/assoc_subscribe.asp?utm_source=buzzfeed)
-
Adam Greco: Thought Leader Conversation
17/03/2019 Duración: 59minAdam Greco is widely known for his ability to help companies maximize their use of web analytics technologies by conducting business requirements definition, mapping technology to requirements and designing the ideal solution to achieve business goals. In 2012, he published The Adobe SiteCatalyst Handbook, the first ever book on Adobe SiteCatalyst through Adobe press. Greco's background includes expertise in the fields of online marketing, web design and CRM integration with web analytics.Support the show (https://www.digitalanalyticsassociation.org/assoc_subscribe.asp?utm_source=buzzfeed)
-
Allison Hartsoe's Career Stories: Decisions Loved & Lessons Learned
17/03/2019 Duración: 45minHartsoe shares her experiences in an open, no-holds barred discussion on common decisions many women wrestle with through their career. Hartsoe shared personal stories from years as a founder of a venture-backed start-up in Silicon Valley, as an employee working for the man, and now as the CEO of a boutique analytics firm. You will hear truthful bittersweet stories about keeping a seat at the table, dealing with jerks, learning to lead, whether nice girls can have the corner office, mommy guilt, and ultimately finding the right path. Support the show (https://www.digitalanalyticsassociation.org/assoc_subscribe.asp?utm_source=buzzfeed)
-
Jane Miller's Owning Your Career: Tips on Creating the Career YOU Want
17/03/2019 Duración: 50minThis conversation brought to you by the Women in Analytics community will provide tips on how to have more impact in your career through incorporating feedback, being self-aware and rebounding from surprises in the office. Support the show (https://www.digitalanalyticsassociation.org/assoc_subscribe.asp?utm_source=buzzfeed)
-
June Li: ABCs of Establishing Credibility
05/03/2019 Duración: 44minJune Li share's the ABCs of Establishing Credibility with the conversation facilitated by Kelly Kubrick of Online Authority. A frequent frustration voiced by analysts and consultants is that their recommendations are ignored. Action is not taken. Although communication is part of the equation, even if you are crystal clear, if you do not have credibility, nothing will happen. During this podcast, you will: 1. See why credibility is more than credentials and experience.2. Understand how to establish credibility as an analyst, a leader and a consultant.3. Learn the simple rules for establishing, maintaining and growing credibility.Support the show (https://www.digitalanalyticsassociation.org/assoc_subscribe.asp?utm_source=buzzfeed)