Canonical Chronicle

  • Autor: Vários
  • Narrador: Vários
  • Editor: Podcast
  • Duración: 7:00:12
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Sinopsis

The Canonical Chronicle is a digital marketing podcast covering the weird and wonderful world of search engine optimisation, social media, technology and business. Hosted by Ross Tavendale, the managing director of Type A Media.

Episodios

  • Is Link Building Still Important in 2020| Canonical Chronicle

    09/01/2020 Duración: 04min

    Get this weeks Canonical Chronicle slide deck: http://email.typeamedia.net/   A free information pack with all this weeks search news, google updates and insider tips to circulate round your team to keep them informed.    =Topic=  First week back for SEOs  0:22 What should you be focusing on in 2020 as an SEO  1:10 Is Link Building Still Important in 2020?   2:39 General Links as the degree that gets you the job  2:46 Factors that Affect Link Value  3:18 Links Power and Effectiveness is Relative to Trust Factors    ✉️ Sign up to the weekly search newsletter: https://email.typeamedia.net  

  • SEO predictions for 2020 | Canonical Chronicle

    17/12/2019 Duración: 07min

    Get this weeks Canonical Chronicle slide deck: http://email.typeamedia.net/   A free information pack with all this weeks search news, google updates and insider tips to circulate round your team to keep them informed.    =TOPIC=  SEO predictions  Speed  SCHEMA SERP Erosion  Relevancy Depth  User signals for Machine Learning Heavy increase in FUD - Fear, Uncertainty and Doubt   ✉️ Sign up to the weekly search newsletter: https://email.typeamedia.net  

  • Position 1 gets 59% of clicks | Canonical Chronicle

    12/12/2019 Duración: 08min

    Get this weeks Canonical Chronicle slide deck: http://email.typeamedia.net/   A free information pack with all this weeks search news, google updates and insider tips to circulate round your team to keep them informed. TOPIC Local Search Update to “make use of neural matching”   What Should You Do As A Local Business?   3 Major Factors In local results  What are citations?  SERP positions study shows that position 1 in the SERPs gets 19% of views and 28% of clicks  SERPs are different from query to query  Google is now confronting a broad examination of its “collection and use of data.”   Increasing Privacy and Protecting from Surveillance   California now have the CCPA which stands for the California Consumer Privacy Act  Preparing for the CCPA as an Advertiser    ✉️ Sign up to the weekly search newsletter: https://email.typeamedia.net  

  • Mobile Rich Snippets are Doubling | Canonical Chronicle

    12/12/2019 Duración: 06min

    Get this weeks Canonical Chronicle slide deck: http://email.typeamedia.net/   A free information pack with all this weeks search news, google updates and insider tips to circulate round your team to keep them informed.   TOPIC  0:16 New Product Based Reporting inside Google Search Console  1:16 Bug Inside Search Console  - which meant that between November 14th and 19th image click and CTR data was lost - Has Now Been Fixed. 2:23 Rich Answers and Image Carousels are showing up more and more in mobile SERPs study shows  2:50 What Does This Mean for Mobile SEO? 4:16 Google is showing Comparison Ads for Car Rental Prices.  5:09 New Feature Allows You to Follow Local Guides on peoples' GMB profiles.    ✉️ Sign up to the weekly search newsletter: https://email.typeamedia.net 

  • First Algorithm Update Casualties | Canonical Chronicle

    12/12/2019 Duración: 08min

    Get this weeks Canonical Chronicle slide deck: http://email.typeamedia.net/   A free information pack with all this weeks search news, google updates and insider tips to circulate round your team to keep them informed.    TOPICS Chrome plan on badging sites according to speed  Google Algorithm Update Google confirms Update  Our SEO Advice Regarding Google algorithm Updates  Possum 2.0 Affecting GMB Profiles   ✉️ Sign up to the weekly search newsletter: https://email.typeamedia.net 

  • How to Speed up Wordpress with New Plugin | Canonical Chronicle

    11/11/2019 Duración: 09min

    Get this weeks Canonical Chronicle slide deck: http://email.typeamedia.net/  A free information pack with all this weeks search news, google updates and insider tips to circulate round your team to keep them informed.    =LINKS MENTIONED=   Speed up Wordpress with the new page speed insights plugin, Google Sitekit: https://en-gb.wordpress.org/plugins/g...  #AskGoogle Webmasters Video: https://www.youtube.com/watch?v=7HKYs... Gerry White on Twitter: https://twitter.com/dergal Chris Simmance - Site Speed Ad: https://www.youtube.com/watch?v=eMnNy... Rank Ranger Study: https://www.rankranger.com/blog/featu... =TOPICS= Google Removes Support for Flash by January 2020 Google buys Fitbit - what does it mean for SEO?   Google services plugged directly into Wordpress (puts on tinfoil hat)  Google give us their tips on speeding up your site in the recent #AskWebmasters video  Rank ranger report shows discrepancy between mobile and desktop featured snippets in Google Search

  • How To Optimise For Google BERT | Canonical Chronicle, the weekly search news show

    30/10/2019 Duración: 06min

    Get this weeks Canonical Chronicle slide deck: http://email.typeamedia.net/ A free information pack with all this weeks search news, google updates and insider tips to circulate round your team to keep them informed.  In this video we talk about:

  • How to Optimise for Dark Mode? | Canonical Chronicle, the weekly search news show

    30/10/2019 Duración: 07min

    Get this weeks Canonical Chronicle slide deck: http://email.typeamedia.net/ A free information pack with all this weeks search news, google updates and insider tips to circulate round your team to keep them informed.  In this video we talk about: • Optimising for Dark Mode

  • Canonical Chronicle – How to Implement SCHEMA for Better Results, How to Use Reviews to Sell More and much more…

    17/10/2019 Duración: 05min

    Welcome to another Episode of the Canonical Chronicle! In this episode we discuss How to implement schema to get rich results in the SERPs. We dive into Ways to leverage reviews to sell more on Google, how to use your logo to imrove ranking and we find out if is okay to have a mix of http and https content?

  • Canonical Chronicle - Change of address tool is back, Googlebot is changing the user agent...

    10/10/2019 Duración: 04min

    Welcome to another Episode of the Canonical Chronicle! In this episode we discuss H1s, more tools added to Google Search Console, Googlebot is changing the user agent and much more! Don't forget to Comment below the song lyric you want to see featured next week!

  • Canonical Chronicle - Episode 14 - September Algorithm Update Hits Hard...ish

    03/10/2019 Duración: 05min

    Welcome to another episode of the Canonical Chronicle!   In this episode our MD Ross Tavendale analyses Google massive algorithm update; goes through Yoast SEO announcement of snippet features by default; Keywords Everywhere goes paid and... much much more!   Don't forget to comment if you've been affected by this week's algorithm update!

  • Canonical Chronicle - Episode 13 - Search Console improvements: Fresh Data & Breadcrumb reporting

    26/09/2019 Duración: 02min

    Welcome to episode 13 of the Canonical Chronicle! In this episode our MD Ross Tavendale goes over search console improvements: data freshness in Search Performance Report & Report for breadcrumb markup and ...much much more! Don’t forget to comment below what tune you want for next episode intro!

  • Canonical Chronicle - Episode 12 - Google adds two new link attributes

    21/09/2019 Duración: 04min

    Welcome to a new episode of Canonical Chronicle!    In this episode our MD Ross Tavendale goes through Google two new link attributes; new feature in search console to see how your datasets are performing; JSON structured data can be inserted in the head and the body of your pages and ....much much more

  • Canonical Chronicle - Episode 11 - Majestic changes the links game

    12/09/2019 Duración: 04min

    Welcome to another episode of the Canonical Chronicle!  In this episode we say goodbye to Google old search console; we discuss Majestic recent updates; Excel amazing innovation XLOOKUP and... much, much more!

  • Canonical Chronicle - Episode 10 - Google is now showing competitor ads on Google My Business

    05/09/2019 Duración: 06min

    Welcome to episode 9 of the Canonical Chronicle!   In this episode our MD Ross Tavendale goes over Wordpress 5.3changes; he discusses Google latest ads strategy; We hear SEO Veterans getting penalties for no reason… and much much more!  D

  • Canonical Chronicle - Episode 9 - Google to run background check on local business owners to root out cowboy traders

    30/08/2019 Duración: 03min

    Welcome to another episode of the Canonical Chronicle!   In this episode our MD Ross Tavendale reviews Google testing high lighting content; “Google Guaranteed” program; New image traffic filter on Google Search Console and… much much more!

  • Canonical Chronicle - Episode 8 - GMB’s new bulk review management feature

    22/08/2019 Duración: 05min

    Welcome to episode 8 of the Canonical Chronicle! In this episode our MD Ross Tavendale goes over GMB’s new bulk review management feature; he discusses no follow links & page rank value. We hear about a new Google indexing issue and a New Survey reveals that over 50% of searches end with a zero click event… and much much more! Don’t forget to comment below what new song you want to see Ross singing in the next episode!

  • Canonical Chronicle - Episode 7- Google is delivering less organic traffic than last year

    01/08/2019 Duración: 05min

    Welcome to episode 35 of the Canonical Chronicle! In this episode our MD Ross Tavendale goes over Google’s new video series where John Muller talks about linking practices; we also discuss improvements to Google My Business and a new report by Merkle which shows that Google is delivering less organic traffic than last year! Don’t forget to comment below what new language you want to see Ross talking in the next episode!

  • Canonical Chronicle - Episode 6 - Speakable searches; JavaScript SEO basics and a new feature to added to LinkedIn

    26/07/2019 Duración: 02min

    Welcome to the Canonical Chronicle!  In this episode our MD Ross Tavendale goes over a new research by Adobe on Speakable searches; JavaScript SEO basics have been added to the Search Developer Guides; a new feature has been added to LinkedIn and much much more....

  • Canonical Chronicle - Episode 5 - Bug is causing GMB listings to disappear

    11/07/2019 Duración: 03min

    Welcome to another episode of the Canonical Chronicle!   In this episode we discuss Cyrus Shephard’s post for Moz which covered some SEO fundamentals concerning Links and Link Value; a bug is causing Google My Business listings to disappear; Martin Splitt drops some hot info in the new SEO myth busting series that may soon bring API integration to search console.

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