Sinopsis
Shopify across the pond is a 100% Shopify related podcast, focused on bringing the latest news, development, and discussion on Shopify for UK based Shopify merchants. Each month, we'll bring an episode with a key member of the Shopify community to discuss apps, strategies, and processes aimed at helping you launch, grow and automate your Shopify business. Shopify across the pond is proudly brought to you by Blend Commerce, a Shopify Expert Agency.
Episodios
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How You Can Double Sales This Q4 With Product Launches & Email Marketing
09/08/2022 Duración: 32minSpecifically, Reinis discusses:The biggest challenges for him in 2022.His product launch strategies that can work in Q4 and beyond.The power of email marketing.To find out more about Reinis and his work, click here.
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How new tools are driving change in the online commerce space
02/08/2022 Duración: 37minSpecifically, Luke discusses:Why eCommerce is at the end of an eraWhat are the new tools that Shopify brands should be picking up?Which are the tools we should be dropping?To find out more about Luke and the tools he made reference to, see below:alvio.network Making direct commerce partnerships easy!guild.co (easily create your own branded communities)Kimonix.com (Merchandising)Nibbletechnology.com (AI Chat Bot)Conjura.com - actito.com (Making Sense of big Data)
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How can a slow website erode your profitability?
26/07/2022 Duración: 29minSpecifically, Shawn discusses:What is a slow store?How you should look at speed in the context of your store.Choosing apps and the impact on speed.To find out more about Shawn's work at Speedsense, click here
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How to get customers closer to the sale with email
05/07/2022 Duración: 38minSpecifically, Jessica discusses:What are the red flags for email marketing?Acquisition vs Retention - the great debateHow to drive retention through emailWhich other channels go hand in hand with emailCheck out all the details from Jessica below:Free Gift: https://ecommercebadassery.com/pondWebsite: https://ecommercebadassery.com
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How can AR help up your game with Facebook ads?
14/06/2022 Duración: 24minSpecifically, Rich discusses:What is AR marketing?Is there too much hype on AR?What are the strategies being used by brands to convert with AR?What are the starting points for using AR with your brand?Check out Rich's additional presentation here Find our more about Rich's work at Augmented HypeConnect with Rich on Linkedin here.
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How to deal with roadblocks as a Shopify brand
31/05/2022 Duración: 38minSpecifically, Rob discusses:His journey from a £1000 startupWhy he had to change his brand's nameHow he and his team reacted and how they copedHis thoughts on what a brand really isHis plans for the futureTo find out more about Outway, click here.To connect with Rob, click here
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How conversational commerce is changing the way we sell
24/05/2022 Duración: 28minSpecifically, Aaron discusses:What conversational commerce is and why it's importantWhat factors have contributed to its growthWhat he see's happening with conversational commerce in the next yearHow Haptik can helpFind out more about Haptik.To connect with Aaron, click here.
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How user privacy is affecting marketing for Shopify stores
17/05/2022 Duración: 30minSpecifically, Shanif discusses:Are changes to privacy good or bad for online shoppers?What affect iOS has had alreadyHow third party cookies are not being looked at, but should.How Apteo is helping Shopify merchants cope with the changes.To find out more about Shanif and Apteo, click here.To connect with Shanif on Linkedin, click here.
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Can packaging be a retention marketing tool?
10/05/2022 Duración: 23minSpecifically, Douglas discusses:Why packaging is a profit centre, not a cost centreHow Penny Black is allowing its customers to achieve a 15% conversion rate using its toolWhy now is the time to think about retention.To find out more about Penny Black, click here.To connect with Doug on LinkedIn, click here.
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What are the current trends in eCommerce ad campaigns?
05/05/2022 Duración: 23minSpecifically, Colby discusses:The good, the bad and the ugly of Facebook ads right now.The opportunities with ads that need to be jumped on.Why he created an 'education first' agency.To find out more about Colby and Brighter Click, click here.To connect with Colby on Linkedin, click here.
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Why you should build your social media program in house
12/04/2022 Duración: 29minSpecifically, she discusses:Why 68% of people don't think brands share interesting content.Why agencies can't do socials like brandsThe three types of content that should be postedHow your marketing (and social media marketing) strategy needs to change completely, depending on your business type, market, and customer.To find out more about Katie, click here.
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How can a Shopify brand excite and engage customers?
05/04/2022 Duración: 32minSpecifically, Adison discusses:The P&Co Journey and the journey to consultingBuilding Community and what this means for retentionBrand Strategy vs Marketing.To find out more about Adison, click here
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How can technology help your sustainability story relevant?
30/03/2022 Duración: 24minSpecifically, Austin discusses:The importance of sustainability for consumers and business.The current challenges with understanding environmental and social impact at a product level.How technology can solve this and create a competitive advantage for business.To find out more about Austin and Dayrize, click here.
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How can you engage bored customers?
22/03/2022 Duración: 35minSpecifically, Michael discusses:The wrong assumptions we make about customers.Customers buying 'stories'.Why we should look beyond our own verticals for inspiration.To find out more about Michael and his work, click here.If you'd like to join one of Michaels courses, more information can be found here.P.S. You need to read this
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How can you use zero party data in 2022?
15/03/2022 Duración: 25minSpecifically, Erica discusses:What it is, why it matters and how to collect it3+ ways that brands can leverage zero-party data in their marketing effortsStrategies of brands such as Hunter and GatherTo find out more about Octane AI, click here.
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How can Shopify brands navigate today's chaotic supply chain?
08/03/2022 Duración: 32minSpecifically, Francois discusses:2020, 2021 global supply chain and the knock on effects that the pandemic has had on the world of eCommerce.Solutions brands have used to build a more resilient supply chain and the foresight required to do this.Effective sourcing methods - relationship based and it's benefits vs. transactional (even if transactional works).To find out more about Noviland, click here.
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Lessons from 10 years of a multi-million shopify brand
22/02/2022 Duración: 30minSpecifically, David discusses:Thoughts on the 'get rich quick fallacy' of eCommerce.His unusual founder storySetbacks including stolen stock and a warehouse fireTo find out more about David, click here and checkout 304 clothing.
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How to build a great marketing plan for your Shopify business
15/02/2022 Duración: 50minSpecifically, Chloe discusses:Understanding your customer segmentsThe power of getting your messaging spot onFinding the right marketing methods to grow your businessChloe's marketing focused summit for 2022 will be announced soon, for now though you can sign still sign up to her previous summit for free, and that will put you on the list to hear about the new one.SIGN UP HERETo find out more and to connect with Chloe, use the social links below:twitter.com/chloethomasecomtwitter.com/ecommasterplanfacebook.com/ecommercemasterplanpageuk.linkedin.com/in/chloethomasecommerce/https://www.instagram.com/ecommasterplan/
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Why is benchmarking so important for Klaviyo users?
09/02/2022 Duración: 31minSpecifically, they discuss:What is data science?How are Klaviyo benchmarks created?Which are the most important benchmarks for Klaviyo users?Check out some great resources here:Help centre guide to Benchmarks: https://help.klaviyo.com/hc/en-us/articles/360050110072-Guide-to-Benchmarks-in-KlaviyoThe Klaviyo Data Science podcast:https://medium.com/klaviyo-data-science/tagged/podcast
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When is the right time to redesign your Shopify store?
01/02/2022 Duración: 30minSpecifically, James discusses:The most common reasons merchants believe they need to redesign for versus what really turns the needle.What he see's as the most important factors to get right.How to get started on a redesign project.To find out more about James, connect with him here.