Halftime Mike - The Mike Gingerich Podcast on Business, Leadership & Life

Social media is so 2020! Now that we've moved beyond 2020 there are some emerging digital marketing tools for 2021 and key trends to be aware of that I want to cover in this Halftime Mike Podcast. Let's dive into this episode to look at the emerging digital marketing tools for 2021.   Listen in to learn more... Full blog post live Feb. 18, 2021 here: https://www.mikegingerich.com/blog/emerging-digital-marketing-tools-2021/ --- Send in a voice message: https://anchor.fm/halftime-mike-mike-gingerich/message Support this podcast: https://anchor.fm/halftime-mike-mike-gingerich/support

Are you using online reviews to generate new traffic and get more leads? If not, you’re missing out on potential customers and the power of online reviews for your business. Let's dive into this topic about Google Reviews, Facebook reviews, Yelp, BBB, and more.  What if I told you there was a solid way to get more positive reviews and catch potentially negative reviews BEFORE they get posted?  Listen in to learn more... Full post here: https://www.mikegingerich.com/blog/power-of-online-reviews-for-business/ --- Send in a voice message: https://anchor.fm/halftime-mike-mike-gingerich/message Support this podcast: https://anchor.fm/halftime-mike-mike-gingerich/support

Traffic to your website is the backbone of many businesses. If you want consistent organic traffic, then a half-baked approach to search engine optimization (SEO) will only yield you limited results. As any business should know, low traffic equals low opportunity for leads and few sales. So how do you overcome this? Let's dive in... Full blog post here --- Send in a voice message: https://anchor.fm/halftime-mike-mike-gingerich/message Support this podcast: https://anchor.fm/halftime-mike-mike-gingerich/support

Parler is among the fastest rising social media apps right now.  In fact it is currently #1 as of this publish date in the Apple app store.  So what is Parler and why is it growing so much right now? Discover this and more in this vlog and podcast episode. Let's dive into Parler deeper and get some answers... Full blog post here November 19 >  --- Send in a voice message: https://anchor.fm/halftime-mike-mike-gingerich/message Support this podcast: https://anchor.fm/halftime-mike-mike-gingerich/support

An update to Google's ranking algorithms that judge web pages based on how much users enjoy the browsing experience is on the way. The coming algorithm change is called the "Google Page Experience Update." Here's what you need to know for your website and business. --- Send in a voice message: https://anchor.fm/halftime-mike-mike-gingerich/message Support this podcast: https://anchor.fm/halftime-mike-mike-gingerich/support

Does your business need an app and how can you determine what an app might cost?  There are multiple considerations when thinking about an app and how much app development might cost your business.  I recently was introduced to a pretty nifty and free app development cost calculator that I want to talk about today. App development has lots of variables and many businesses don't have a good handle on what they might be getting into when they say they need an app.  So let's do some 101 on App Development costs using the calculator as our guide. Ready to dive in? Let's go! --- Send in a voice message: https://anchor.fm/halftime-mike-mike-gingerich/message Support this podcast: https://anchor.fm/halftime-mike-mike-gingerich/support

Oftentimes we fail to launch and we fail to get things done because we hold out for something to be done absolutely right.  The reality is, however, that this failure to launch has severe negative consequences for our business and we need to pursue excellence not perfection in our efforts. More on this and two other topics in this month’s Live with Mike.  I’ll also cover Landing Pages vs Web pages and the need to keep things simple. Ready to dive in? Let's go! Full vlog at https://www.mikegingerich.com/blog/why-excellence-not-perfection/ --- Send in a voice message: https://anchor.fm/halftime-mike-mike-gingerich/message Support this podcast: https://anchor.fm/halftime-mike-mike-gingerich/support

Data is more important to your business success than ever before.  From website traffic stats to website speed and social media impact, data can help you review and channel what you do on the web.  Data is also critical to your business efficiencies and sales processes.  By giving customers or dealers access to data you can help take away bottlenecks, improve speed, and allow people to buy more easily.     Have you evaluated your data points?  What should you be watching and doing with your data? Full blog post and vlog here:  https://www.mikegingerich.com/blog/business-data-is-now-more-critical-than-ever-data-can-help-you-improve-your-marketing-cut-down-on-costs-and-increase-sales-lets-dive-into-an-overview-of-key-data-points-and-the-importance/ --- Send in a voice message: https://anchor.fm/halftime-mike-mike-gingerich/message Support this podcast: https://anchor.fm/halftime-mike-mike-gingerich/support

During the recent COVID-19 pandemic, many businesses realized they needed to rely even more heavily on their website for sales and marketing going forward.  Some found that they were not pleased with how their site showed up (or didn't!) in search results.  If your business is one of those that wants to strengthen your organic search results for key terms, then it's time to learn how to do a simple SEO audio on your website with some layman's (non-developer!) tools! Let's dive into how to do a simple SEO audit on your website with specific instructions, results, and what they mean! Full blog post here: https://www.mikegingerich.com/blog/how-to-do-a-simple-seo-audit-on-your-website/ --- Send in a voice message: https://anchor.fm/halftime-mike-mike-gingerich/message Support this podcast: https://anchor.fm/halftime-mike-mike-gingerich/support

Businesses have been forced to look at how they handle operations, including moving business processes online, since the COVID-19 pandemic has closed many businesses and forced many others to work from home.  As we look at re-opening and ongoing work-from-home scenarios, businesses need to continue to adapt and find ways to allow business to continue with remote teamwork and online sales. Let’s dive into business process options for doing things remotely. Full episode blog post and video will drop May 21 here: https://www.mikegingerich.com/blog/moving-business-processes-online/ --- Send in a voice message: https://anchor.fm/halftime-mike-mike-gingerich/message Support this podcast: https://anchor.fm/halftime-mike-mike-gingerich/support

Times of great change like we are in today, demand that we change.  The key is how we change...how we pivot.  We can pivot well or pivot poorly. In this episode I’ll dive into how we pivot.  In these times of COVID-19 Coronavirus, changes need to happen, pivots need to happen.  A pivot is a shift in direction.  It can be major, such as a 180 degree turn, or, like the vast majority it means shifting to some degree but not drastically. Let’s dive in! Full blog post with notes available here April 16 > --- Send in a voice message: https://anchor.fm/halftime-mike-mike-gingerich/message Support this podcast: https://anchor.fm/halftime-mike-mike-gingerich/support

Video has become a powerful marketing tool that works for businesses of all sizes.  It makes an impact that text can't, and it's definitely a step up over a photo.  With video consumption on the web continuing to grow, smart businesses are looking at ways to up their video marketing.  In this podcast episode I dive into the details about the types of videos that businesses can and should create, as well as how to do this with limited video skills using a powerful web tool called Wave Video.  Full blog post here: http://www.mikegingerich.com/blog/types-of-video-your-business-needs-and-how-to-create-them-2/ --- Send in a voice message: https://anchor.fm/halftime-mike-mike-gingerich/message Support this podcast: https://anchor.fm/halftime-mike-mike-gingerich/support

Today's web user expects deeper experiences online.  They have experience with mobile apps and social media, and therefore are accustomed to a deeper, richer experience and have come to expect this online.  They want to take care of their requests immediately, themselves, and the best websites will provide this richer online experience.   So what exactly are we talking about and does your website need a deeper experience for your visitors? In this podcast episode I dive into the details of what has changed, examples of what others are doing, and key ways business can and should up their game on their website.  Offering ways for customers to have a personalized experience and take care of advanced details with ease is critical to being "sticky" and retaining people on your site and in your business over time. Full episode and notes here. --- Send in a voice message: https://anchor.fm/halftime-mike-mike-gingerich/message Support this podcast: https://anchor.fm/halftime-mike-mike-ging

Remote teams are here to stay and only going to continue to grow in use so the key for business owners and managers is how to lead a remote team! Remote teams have some similarities to traditional teams in the office together but also some very unique differences that demand different leadership practices. Full episode here: http://www.mikegingerich.com/blog/how-to-lead-a-remote-team-successfully/ --- Send in a voice message: https://anchor.fm/halftime-mike-mike-gingerich/message Support this podcast: https://anchor.fm/halftime-mike-mike-gingerich/support

There is business value in Digital Etiquette!  Quite simply, the way you communicate digitally matters. You are either making a positive deposit to a business relationship or you are making a withdrawal from a business relationship. This can have significant implications on your ability to sell and your ability to retain clients as well as the interest in a vendor retaining you as a customer overtime. I dive into a number of examples of bad Digital etiquette as well as give specific tips on ways you can enhance your Digital Etiquette in email, social media, and blogging. Full blog post available on mikegingerich.com. View video episode on Mike Gingerich's YouTube Channel.  --- Send in a voice message: https://anchor.fm/halftime-mike-mike-gingerich/message Support this podcast: https://anchor.fm/halftime-mike-mike-gingerich/support

Too many great ideas never reach the public and have the impact they could because leaders fail to adhere to this productivity principle: Make progress, not perfection! I believe that perfection is the great enemy of innovation, entrepreneurship, and progress, both in life and business.  Far too often we get "stuck" on the final 10% we think is needed when in reality it is totally good enough to be released and launched!  We've got to stop it and it takes personal self-awareness and business acumen to recognize this and move beyond it.  That’s what this podcast episode is all about! Join in to discover more about why making progress, not perfection is a important for you today! https://wp.me/p9O --- Send in a voice message: https://anchor.fm/halftime-mike-mike-gingerich/message Support this podcast: https://anchor.fm/halftime-mike-mike-gingerich/support

The statistics show proof that in any organization it is critical to sustained success for the top person to be a leader, not a boss.  In fact, a study has shown that most businesses are only 50% as productive as they should be. This is mainly because the leadership practices of the organizations are not effective. So what do I mean by this differentiation of a leader from a boss?  That’s what this podcast episode is all about! Join in to discover the differences… Read the full blog post here with extra details > --- Send in a voice message: https://anchor.fm/halftime-mike-mike-gingerich/message Support this podcast: https://anchor.fm/halftime-mike-mike-gingerich/support

Competing on the web today comes down differentiation. The internet has erased geographical barriers and given consumers more choices than ever. This globalization helps any small business compete around the world and with the big corporation in a way that has leveled the playing field like never before.  While on the one hand this is a great thing and online marketing gives you increased exposure, on the other hand your small business also has to contend with more competitors and succeed in a larger pool with lots more fish! In this episode we’ll dive into the keys for how to compete in this large global pond by using differentiation.  Full Blog post and video here: http://www.mikegingerich.com/blog/competing-in-the-internet-information-age-differentiation-is-the-key-2/ --- Send in a voice message: https://anchor.fm/halftime-mike-mike-gingerich/message Support this podcast: https://anchor.fm/halftime-mike-mike-gingerich/support

In this episode I talk about the 4 things that most social media marketing plans are missing.  So, is this you?  You’ve got your plan and you are on certain social media platforms and trying hard to make social work but you’re not seeing the results that you want to see.  If so, I’ve got the post for you revealing for gems you may be missing! --- Send in a voice message: https://anchor.fm/halftime-mike-mike-gingerich/message Support this podcast: https://anchor.fm/halftime-mike-mike-gingerich/support

You've started doing regular Facebook Live times...Great!  Now ensure that you maximize your Facebook Live videos with these key tactics to get the most mileage out of each Live episode. Multiple tips on how to use your Facebook Live Video across multiple social media channels! Visit my blog for the full blog post recap and video!  Read here:  --- Send in a voice message: https://anchor.fm/halftime-mike-mike-gingerich/message Support this podcast: https://anchor.fm/halftime-mike-mike-gingerich/support