Halftime Mike - The Mike Gingerich Podcast on Business, Leadership & Life

Welcome to the Halftime Mike Podcast with Mike Gingerich. This episode is all about Stories, Instagram Stories and Facebook Stories, and how you can use them for growing and nurturing leads for your business. Full Podcast episode here: https://www.mikegingerich.com/ --- Send in a voice message: https://anchor.fm/halftime-mike-mike-gingerich/message Support this podcast: https://anchor.fm/halftime-mike-mike-gingerich/support

As a small business owner, you likely feel you should be doing more online and implementing more digital marketing opportunities.  Having a digital presence is one of the best ways of building brand awareness and reaching a broader audience to grow your business sales. When you are just getting started, it may seem overwhelming to know where to begin and how to “up your game.”   In this Halftime Mike Podcast I’ll share key online marketing opportunities in this post and give you key tips on how, why, and when to use each.  Full post here >  --- Send in a voice message: https://anchor.fm/halftime-mike-mike-gingerich/message Support this podcast: https://anchor.fm/halftime-mike-mike-gingerich/support

Interested in Instagram growth hacks for your business marketing?  I've got 7 that I think many are missing!  Instagram has become a powerful social media marketing tool in the past 1.5 years and is really posed to be the #1 go-to platform potentially in the next 2 years.  Yes, it may surpass parent Facebook in users and particularly in engaged users. The key is that what works best on Instagram to grow and engage the right audience that is relevant to your business is not necessarily the regular news feed posts.  Let's dive into the 7 hacks! Full post here >>     --- Send in a voice message: https://anchor.fm/halftime-mike-mike-gingerich/message Support this podcast: https://anchor.fm/halftime-mike-mike-gingerich/support

What are keys to online marketing funnels and ROI (return on investment) growth? That's what every marketer wants to know, right? Full blog post here > --- Send in a voice message: https://anchor.fm/halftime-mike-mike-gingerich/message Support this podcast: https://anchor.fm/halftime-mike-mike-gingerich/support

Simple videos can be powerful for lead generation. Videos of any type, even low cost videos for lead generation, can be a scary thought for many small businesses but they truly are “doable” for nearly all businesses.  The KEY is that you need to have a plan! It does not need to require a professional videographer for most of your videos and they can be done in an effective way for those with no budget and those whose team members are camera shy. Full post here:  --- Send in a voice message: https://anchor.fm/halftime-mike-mike-gingerich/message Support this podcast: https://anchor.fm/halftime-mike-mike-gingerich/support

In this podcast episode I dive into the strategy and the specific tactics businesses and organizations need for success in social media lead generation in 2019. Ready to dive in and learn about the digital marketing funnel strategy and the specific tactics for specific social platforms that are working in 2019?  If, so, you're in the right spot! That's what I cover in this episode.  Let’s do it! --- Send in a voice message: https://anchor.fm/halftime-mike-mike-gingerich/message Support this podcast: https://anchor.fm/halftime-mike-mike-gingerich/support

In this episode of Live with Mike! I dive into an area that is sorely needed and often not setup well. I talk about, "What Metrics Matter? Determining ROI" with your Social Media and Digital Marketing.   Full episode > --- Send in a voice message: https://anchor.fm/halftime-mike-mike-gingerich/message Support this podcast: https://anchor.fm/halftime-mike-mike-gingerich/support

2019 is around the corner and it’s time to review and be sure you are implementing the top SEO & digital marketing tips for your website!  Is your website and digital marketing doing each of these items? It’s time for you to review and I’m providing the checklist and tools! Ready to dive in and get my top SEO & digital marketing tips?  Let’s do it! Listen Now > --- Send in a voice message: https://anchor.fm/halftime-mike-mike-gingerich/message Support this podcast: https://anchor.fm/halftime-mike-mike-gingerich/support

Special unique episode here with the book launch podcast of Making the Miles Count! I'm excited to announce and discuss the release of my newest book, "Making the Miles Count", a guide to living beyond the daily grind and waking up each morning with purpose and focus. I give you the background and the details on this new, unique book, that has personal stories, details from my life journey, and a outline of how I believe it can help you form new habits through the 21 day format of reading, reflection, and challenges. Making the Miles Count is available in paperback and also via Kindle Ebook download. Also covered in this episode, small business matters: So you are a solopreneur wanting to take the next step? A legal business entity is key. Should you go for a LLC or a S Corp? I discuss both and give my suggestions. LLC or S Corp?  It's a question a lot of small businesses ask. Full blog post > --- Send in a voice message: https://anchor.fm/halftime-mike-mike-gingerich/message Support this podcast: https:

Email marketing is still a highly valuable and relevant digital marketing tool in this day and age of social media! Why is email marketing valuable?  People still read email!  They deal with the inbox, and they buy from emails.  They buy from email marketing more than directly from social media!  In fact, the there is a ROI of $44 for every $1 spent on email marketing.  Let that sink in.  Spend, $1, generate $44 in sales.  It has potential if you are doing it right! To succeed with your email campaign, however, you need to understand that you can’t just send whatever you want whenever you want. There must be intentionality with your emails. Read full blog post here >> --- Send in a voice message: https://anchor.fm/halftime-mike-mike-gingerich/message Support this podcast: https://anchor.fm/halftime-mike-mike-gingerich/support

Recently I visited Hershey's Chocolate World in Hershey, PA, and I came away with appreciation and a number of valuable take-aways on how Chocolate World increases social media power, particularly with user generated content. Social Media has power for all businesses.  However, to expand and use the full power take creativity and strategy.  I came away from a visit to Hershey's Chocolate World impressed with a few of the ideas I saw being implemented. Interested in learning more about what I saw and learned? Let's dive in... Listen Now > --- Send in a voice message: https://anchor.fm/halftime-mike-mike-gingerich/message Support this podcast: https://anchor.fm/halftime-mike-mike-gingerich/support

It's time to view YouTube and Pinterest as SEO Tools and not just as social networks!  What do I mean and how do you make this happen? In this episode I dive into the details of YouTube and Pinterest from a SEO, Search Engine Optimization, perspective. Let's dive in! Both YouTube and Pinterest are established social media platforms.  Did you know, however, that YouTube is the #2 Search Engine on the web in terms of monthly searches?  Yep!  Second only to it's parent, Google! And did you know that over 1 billion searches are done on Pinterest each month?  Or that Pinterest drives more traffic to websites than most other social media networks?  It's true.  So let's look at how you can optimize each channel for search, and how you can drive that traffic to your website. View full blog post: https://www.mikegingerich.com/blog/youtube-and-pinterest-as-seo-tools/ --- Send in a voice message: https://anchor.fm/halftime-mike-mike-gingerich/message Support this podcast: https://anchor.fm/halftime-mike-mike-gingeri

Are you wanting to know how Instagram's Algorithm really works and how you can know what posts you share for your business really matter? In this episode we look at the information a team of reporters where able to glean from direct access to the Instagram team all related to demystifying the Instagram Algorithm. Let's dive in!  Full post: https://www.mikegingerich.com/blog/instagrams-algorithm-for-the-feed-demystified/ --- Send in a voice message: https://anchor.fm/halftime-mike-mike-gingerich/message Support this podcast: https://anchor.fm/halftime-mike-mike-gingerich/support

GDPR and your business... What is GDPR? The General Data Protection Regulation (GDPR) is a new set of regulations developed by the European Union to help in the fight against cybercrime. At its core, GDPR seeks to give people more control over the data they share with business entities on the internet. It’s evident that some businesses are currently misusing the information they collect from consumers. Cambridge Analytica, famous for influencing the last U.S. election, for instance, has obtained millions of personal records from Facebook without user permission because no laws bar them from doing so. The GDPR seeks to address such loopholes. --- Send in a voice message: https://anchor.fm/halftime-mike-mike-gingerich/message Support this podcast: https://anchor.fm/halftime-mike-mike-gingerich/support

Are you getting the most out of your blog content? How about I give you 5 ways to reuse blog content to the max?!? You spend hours on each post, researching information, looking up keywords, finding photos, creating graphics and all the other details that go into writing a  blog post. You publish, then you share on social media, and you move on. What if there could be MORE life from that hard-earned work!  Yes, there can be and should be! Join me as we dive in to give you 5 ways to reuse blog content to the max… --- Send in a voice message: https://anchor.fm/halftime-mike-mike-gingerich/message Support this podcast: https://anchor.fm/halftime-mike-mike-gingerich/support

Have you been to New York City?  Have you toured Times Square and Central Park? How about RUNNING through New York City? I did recently, and I had a great time!  This podcast episode is about my run, my training and the life lessons I learned along the way that you can draw from to inspire and sharpen your daily walk in work and life. Just a note...this is a different podcast from my norm.  You are going to start seeing some shifts in my podcast episodes as I broaden my podcast focus.  I'm going to focus on web, social, and business as I have, but I'm going to more intentionally focus on a few key areas that have grown in importance for me:  Fitness and Mission.  I'm all about having each of us living life to the fullest and that happens best when we are healthy and have a focus and mission.  I'll be sharing stories from my journey and what I'm learning along the way! Ready to dive in?   --- Send in a voice message: https://anchor.fm/halftime-mike-mike-gingerich/message Support this podcast: https://ancho

The topics covered in this week's podcast are recent social media updates.  Social media platforms change all the time, as well as test new features, and marketers need to keep up! What worked last month may not be what works best this month! Join me as we dive in and keep you  up-to-date. --- Send in a voice message: https://anchor.fm/halftime-mike-mike-gingerich/message Support this podcast: https://anchor.fm/halftime-mike-mike-gingerich/support

Digital Marketing in 2018, what matters now?  It's an important question! Social Media marketing and digital marketing always evolve and shift. What's new for 2018 and what matters now is different than what mattered last year...in some cases...and in some cases it hasn't changed. The key is knowing the difference! Mike Gingerich dives in on "Live with Mike"! --- Send in a voice message: https://anchor.fm/halftime-mike-mike-gingerich/message Support this podcast: https://anchor.fm/halftime-mike-mike-gingerich/support

I dive into two key questions that came my way in the past week. First, was a call from a lady saying, "I was told I need to use Instagram for my business and someone told me you were the person to talk to." So we needed to quickly establish if she should be on Instagram and what she would do! Second scenario was a friend who had been interviewed by a TV show and shared their video from YouTube on his Facebook Page. I gave him the lowdown of why this was not the ideal... --- Send in a voice message: https://anchor.fm/halftime-mike-mike-gingerich/message Support this podcast: https://anchor.fm/halftime-mike-mike-gingerich/support

Instagram announced the launch of two new features in the app related to Stories. I cover what Instagram Archiving is as well as the related Instagram Highlights and how to use the latter for business marketing. --- Send in a voice message: https://anchor.fm/halftime-mike-mike-gingerich/message Support this podcast: https://anchor.fm/halftime-mike-mike-gingerich/support