Halftime Mike - The Mike Gingerich Podcast on Business, Leadership & Life

As noted last episode, attracting the right audience is critically important for businesses to maximize the use of social media for growing leads online.  This is often the area where the biggest mistakes by businesses are made! In today's "Part II" we do a quick recap and then go further on this topic to give you actionable tips to implement in your Attraction phase of the digital marketing funnel. It's all about being strategic with your social marketing!  Are you?  Use this episode as a checklist to find out.  Ready to dive in? Listen Now > --- Send in a voice message: https://anchor.fm/halftime-mike-mike-gingerich/message Support this podcast: https://anchor.fm/halftime-mike-mike-gingerich/support

Attracting the right audience is critically important for businesses to maximize the use of social media for growing leads online.  It's also one of the most missed and misunderstood aspects of digital marketing. Wanting to know how to maximize your use of social medial for growing leads through attracting the right audience? That's what today's podcast is all about... It's all about a strategic attraction plan using both free and paid social media to attract the right audience Ready to dive into the plan? Listen Now > --- Send in a voice message: https://anchor.fm/halftime-mike-mike-gingerich/message Support this podcast: https://anchor.fm/halftime-mike-mike-gingerich/support

It's a fact, you need a game plan for your online marketing! Too many businesses are operating "silos" on the web without any real cohesive connection.  Your website is run by the web developer or the IT team.  Your social media by a social media specialist, and your email marketing (if you are doing it), by yet another marketing person. With each doing their own thing gaps exist.  The only way to real results online is to have a cohesive Game Plan.  That's what this is all about in today's podcast.... The need for an a introduction to the Game Plan for your Online Marketing and lead generation. It's about your website, social media, blog, and email all working together in a unified way.   Ready to dive into the plan?  Listen now >> --- Send in a voice message: https://anchor.fm/halftime-mike-mike-gingerich/message Support this podcast: https://anchor.fm/halftime-mike-mike-gingerich/support

Facebook is the #1 most used social media network across North America, Europe, Australia, and South America.  It's a key place where people spend significant amounts of time online and did you know there is a powerhouse of Facebook Tools your business can be using to help your marketing on this network? A key reason Facebook is a powerful platform for marketers is the time spent by users on Facebook.  Recent stats released by Facebook show U.S. users are spending on average 40 minutes per day total on the platform in bursts of 2-5 minute increments. The majority of this time spent is on mobile devices, particularly the mobile app, and it is spent surfing the news feed.  So within that backdrop, what do we need to know about Facebook Tools for business?  I bet you are not using all 15 of these! Let's dive into 15 Facebook Tools you need to know about for your business today! Ready to go? Listen Now > --- Send in a voice message: https://anchor.fm/halftime-mike-mike-gingerich/message Support this podcast:

Facebook is the top social media network for a reason and there are 5 key Facebook marketing mistakes that marketers need to avoid today on this powerful marketing platform. A key reason Facebook is a powerful platform for marketers is the time spent by users on Facebook.  Recent stats released by Facebook show U.S. users are spending on average 40 minutes per day total on the platform in bursts of 2-5 minute increments. The majority of this time spent is on mobile devices, particularly the mobile app, and it is spent surfing the news feed.  So within that backdrop what do we need to avoid? Many marketers are not keeping up with Facebook shifts.  What mattered and worked a year ago on Facebook for marketing is often not working today.  It’s critical to stay current and use the latest tools and features that are working.  Let’s dive into 5 things to avoid and what really matters today! Ready to go? Listen Now > --- Send in a voice message: https://anchor.fm/halftime-mike-mike-gingerich/message Support thi

What is a Sales Funnel, and how do I use one online to accomplish growing leads from my website? If you are asking questions about online sales funnels, this is a great post to dig into!  I'll cover the Digital Sales Funnel basics in simple terms to help you identify a plan and strategy to implement on your website. A digital sales funnel process is critical to actually growing leads that can convert to business online. Let's walk through an overview and the keys in each step of the funnel! Ready to go?  Discover how here >   --- Send in a voice message: https://anchor.fm/halftime-mike-mike-gingerich/message Support this podcast: https://anchor.fm/halftime-mike-mike-gingerich/support

Facebook and social media updates happen at a ever-increasing pace!  It's hard to keep up online with what matters and what's changed for marketers online. That's where I aim to step in and add some value to you! Are you keeping up with the Facebook and social media changes?  As soon as I post this, new things have happened!  So let's get you caught up on the most recent "need-to-know" changes. Ready to go? Listen Now > --- Send in a voice message: https://anchor.fm/halftime-mike-mike-gingerich/message Support this podcast: https://anchor.fm/halftime-mike-mike-gingerich/support

Having a lead capture plan for your website to grow your email list is critical. Using a ebook as a tool is a good method for offering something of value. Let’s dive into the what, why, and how to create a ebook! --- Send in a voice message: https://anchor.fm/halftime-mike-mike-gingerich/message Support this podcast: https://anchor.fm/halftime-mike-mike-gingerich/support

Being found by a local internet user doing a search for a local business need requires local SEO marketing tactics. It's a unique arena that requires unique SEO marketing efforts. Is your business performing well in local search? What is local search and local SEO marketing?  How can you improve your local search results? We dive in, explain, and outline 6 tactics to help you get started in the second half! Ready to go? Listen Now > --- Send in a voice message: https://anchor.fm/halftime-mike-mike-gingerich/message Support this podcast: https://anchor.fm/halftime-mike-mike-gingerich/support

Keyword research tools for website SEO.  What are they and what is it? Why does it matter?  And...how can you do it? That’s the key topic in this week’s podcast episode.  We dive into keyword research in a practical way to try and give you the tools and tactics needed to help you up your game with your website SEO. Who does this apply to?  Beginners are going to get the most value and yet others even with more advanced skill can benefit from learning about the tools used and research behind it. DISCOVER ALL THE TOOLS HERE >   --- Send in a voice message: https://anchor.fm/halftime-mike-mike-gingerich/message Support this podcast: https://anchor.fm/halftime-mike-mike-gingerich/support

Is your website performing well and have you done a website best practice review lately? The ultimate goal of an inbound marketing campaign is lead generation. Your site can attract a lot of visitors, but if all they do is browse and leave, then your efforts have failed. To be successful, think of your website as a series of pages with elements that work together to turn a visitor into a potential customer.   In this episode, I dive into 6 key foundations to include in your website best practice review for lead generation.  Take a "halftime break" and evaluate your site in these areas! Ready to dive in? Listen Now > --- Send in a voice message: https://anchor.fm/halftime-mike-mike-gingerich/message Support this podcast: https://anchor.fm/halftime-mike-mike-gingerich/support

Website SEO Grader and keyword tools help you get a picture of how your site is performing, and better yet, how to help improve your site!  We cover 4 key tools you can use today... In this episode, I dive into what a SEO Grader tool is, what a Keyword tool is, and then the details of four tools and the key benefits of each. Website evaluation tools help you see how well your site is performing and the areas it may be lagging behind. These 4 site evaluation tools will give insights into how and where to improve your website to gain traffic and rank! Ready to dive in? Listen Now > --- Send in a voice message: https://anchor.fm/halftime-mike-mike-gingerich/message Support this podcast: https://anchor.fm/halftime-mike-mike-gingerich/support

Facebook Marketing offers great opportunities for reaching your ideal audience. One reason to use it is to grow your email list.  In this podcast I cover key ways you can use Facebook Marketing to grow your email list. In this episode, I dive into 10 ways to use Facebook Marketing to grow your email list.   Ready to dive in? Listen Now > --- Send in a voice message: https://anchor.fm/halftime-mike-mike-gingerich/message Support this podcast: https://anchor.fm/halftime-mike-mike-gingerich/support

A leadership devotional what? My leadership devotional is a 30 day guide that you read daily.  Basically, there is a short topic each day about leadership and it has some key points for reflection and a biblical Scripture reference you can look up for further study.  The goal is to help the reader to reflect and sharpen their leadership skills. However, the question remains, why would you publish this Mike? I typically write on digital marketing and social media topics.  All of these are practical and somewhat technical in nature related to the online marketing and web arenas.  However, my premise always is that people do business with people, and therefore backing up to the 30,000 view it comes down to your interactions with people...and leadership. So I dive into the "why" of a leadership devotional in this podcast and give you a quick peek at a few of the topics I cover. Ready to dive in? --- Send in a voice message: https://anchor.fm/halftime-mike-mike-gingerich/message Support this podcast: https://a

Facebook, Instagram, Live Video, and Customer Care were highlighted topics at the recent Social Media Marketing World annual conference that brought over 3,000 marketers together in San Diego, California. Each year the key focus is on what is happening in social media and what is working best today.  These four items stood out as keys that many referenced and spoke on at #SMMW17 this year. In this episode, I dive into my key takeaways and tips gleaned from over 3000+ marketers who descended upon the convention center in San Deigo.  Ready to dive in and get the tips? Ready to dive in? Listen Now > --- Send in a voice message: https://anchor.fm/halftime-mike-mike-gingerich/message Support this podcast: https://anchor.fm/halftime-mike-mike-gingerich/support

It's all about growing website leads in the online world!   Traffic on a site needs to have a conversion percentage...a certain percent that move on to become leads and customers.  This isn't just for e-commerce sites, but for any site that ultimately offers a product or service.  You need to have a strategy for lead capture and often a weak area is the lead capture free offer itself.  If the other isn't a valuable incentive, your results will be poor. At the same time, neither does the incentive need to break your bank account! In this episode, I dive into 8 lead capture free ideas for growing website leads.  Ready to dive in and get the tips? Ready to dive in? Listen Now > --- Send in a voice message: https://anchor.fm/halftime-mike-mike-gingerich/message Support this podcast: https://anchor.fm/halftime-mike-mike-gingerich/support

Getting your email marketing content setup is not the end of your work.  Ensuring that the greatest potential possible OPEN the email is critical and you MUST spend time to improve email open rates. Are you using email marketing or automated email nurture campaigns?  HINT: You should be! A key for email marketing is the open rate.  It does no good whatsoever to have great content if it never gets read!  In this episode we dive into 5 keys to improve email open rates. Ready to dive in? Listen Now > --- Send in a voice message: https://anchor.fm/halftime-mike-mike-gingerich/message Support this podcast: https://anchor.fm/halftime-mike-mike-gingerich/support

Beyond the need to know what it is, online marketers need to be using a call to action regularly and effectively on their websites!  It's often one of THE most overlooked lead capture and digital marketing components out there! Is your business using call to actions effectively on your website?  Let's look into the "what", "how", and "why" of call to actions for you website.  This little piece has tremendous value! Ready to dive in? Listen Now --- Send in a voice message: https://anchor.fm/halftime-mike-mike-gingerich/message Support this podcast: https://anchor.fm/halftime-mike-mike-gingerich/support

How can your business have online marketing success? What does it take? What are the key online marketing foundations? These are questions I was recently asked and I decided to answer in this podcast with a look at the four key foundations I believe are absolutely essential to online marketing success.   Is your business doing well in the four areas I note below?  They are essential and cover your website, social media, email marketing and more.  Let's walk through the four in detail! Ready to dive in? Listen Now > --- Send in a voice message: https://anchor.fm/halftime-mike-mike-gingerich/message Support this podcast: https://anchor.fm/halftime-mike-mike-gingerich/support

It's a mobile world and Facebook Instant Articles and Google AMP help you up your game! If you aren't making use of Facebook's Instant Articles and Google's AMP service, you could be missing out on speed and traffic!  Both are tools designed specifically for sites to give ease of use to mobile viewers. In this episode of the Halftime Mike podcast I dive into what Facebook Instant Articles are as well as Google AMP, and the reasons you might want to consider each. Ready to dive in? Listen Now > --- Send in a voice message: https://anchor.fm/halftime-mike-mike-gingerich/message Support this podcast: https://anchor.fm/halftime-mike-mike-gingerich/support