Halftime Mike - The Mike Gingerich Podcast on Business, Leadership & Life

Video matters in social media today big time! If you aren't making use of video in your efforts to get more traffic to your website and to grow leads, you're missing out on one of the most powerful tools available today. Video is perfect for capturing the attention of your target audience and funneling people into your company's nurture marketing. In this episode of the Halftime Mike podcast I dive into practical tactics for video use on Facebook and Instagram to drive website traffic and leads. Ready to dive in? Listen Now >> --- Send in a voice message: https://anchor.fm/halftime-mike-mike-gingerich/message Support this podcast: https://anchor.fm/halftime-mike-mike-gingerich/support

2017 is just around the corner and it's critical you have a plan for your web and social media marketing.  Things change fast online and what worked a year ago can be outdated now!   In this episode I dive into 6 keys that can help you achieve greater heights related to your website and social media marketing. Are you still only posting links and images to Facebook?  Do you know about the dedicated video feed in the Facebook mobile app?  How about the key Google Search Engine change they've announced is coming soon?   In this episode of the Halftime Mike podcast I dive into six keys for your web and social media success in 2017.  You must take these seriously! Ready to dive in? Listen Now > --- Send in a voice message: https://anchor.fm/halftime-mike-mike-gingerich/message Support this podcast: https://anchor.fm/halftime-mike-mike-gingerich/support

Social lead generation is all about growing leads using social media.  Typically, the first networks to come to mind for use related to this are Facebook and Twitter.  Yet, one that has grown massively and has had major positive developments for businesses is Instagram. The new Instagram updates continue to evolve the network into a great platform for generating leads! In this episode of the Halftime Mike podcast I dive into my special strategy for social media lead generation and, in particular, how the new Instagram updates make it a much more appealing platform for attracting, engaging, and growing new leads. Ready to dive in? Listen Now >   --- Send in a voice message: https://anchor.fm/halftime-mike-mike-gingerich/message Support this podcast: https://anchor.fm/halftime-mike-mike-gingerich/support

It's time for an update podcast to talk about what's new in Facebook and Social Media Marketing for lead generation. If you've spent time with me before or are new here, you'll quickly pick up that I'm all about practical, effective strategy for your social media marketing.  For small and medium sized businesses, it's not about what's trendy or colorful, but about what can work.  I try to keep it simple and give you the updates you need to know today! In this episode of the halftime Mike podcast I dive into Facebook and Social Media marketing for lead generation.  Learn about my new book, the strategy, and the latest on Facebook, Instagram, and more. Ready to dive in? Listen Now: --- Send in a voice message: https://anchor.fm/halftime-mike-mike-gingerich/message Support this podcast: https://anchor.fm/halftime-mike-mike-gingerich/support

Add value. Be uncommon. Decent terms, but what do they mean?  How can someone add value, be uncommon, and from these have longterm business success? In this episode of the halftime Mike podcast I dive into my life and business philosophy based around these two terms.  It's a great opportunity to step back from the day-to-day tactics of marketing and reflect on the bigger picture of the "why" that drives the "what". Ready to dive in? Listen Now >> --- Send in a voice message: https://anchor.fm/halftime-mike-mike-gingerich/message Support this podcast: https://anchor.fm/halftime-mike-mike-gingerich/support

Social Media works!  Are you using social media lead generation well for your business? It's more than just posting funny photos or repeatedly pushing your products! In this episode of the halftime Mike podcast I dive into moving from simply social media to social media lead generation for businesses.  There's a strategic difference! Discover the concept and what's beyond the social postings that you need to integrate and measure! Ready to dive in? Listen Now >> --- Send in a voice message: https://anchor.fm/halftime-mike-mike-gingerich/message Support this podcast: https://anchor.fm/halftime-mike-mike-gingerich/support

Is your 2017 Digital Marketing Planning underway? 2017 is around the corner and very soon it will be time to plan budgets and strategy for the new year.  Knowing this, I’ve created a handy ebook guide that helps you evaluate your 2016 marketing, discusses keys for 2017, and outlines all the details in a checklist you can follow to help you prepare your budgeting and strategy for next year. Things change all the time, and rapidly, online so it’s important to stay current and my aim is to help you do that right here! In this episode of the halftime Mike podcast I dive into a number of the 20+ items in my forthcoming 2017 Digital Marketing Planning Checklist that will help you be ready for budgeting and setting strategy for your online marketing. Ready to dive in? Listen Now >> --- Send in a voice message: https://anchor.fm/halftime-mike-mike-gingerich/message Support this podcast: https://anchor.fm/halftime-mike-mike-gingerich/support

Conversion keys help you sell.  When you've done all the steps in the funnel, it's time to ask for the purchase. There are a number of keys to help you in that process of the sales conversion offer and I cover those today in this podcast! In this episode of the halftime Mike podcast I revisit each of the components of the Social Media marketing funnel and then dive deeper specifically into conversion keys to help you present offers that position you best to win the deal. Listen Now: --- Send in a voice message: https://anchor.fm/halftime-mike-mike-gingerich/message Support this podcast: https://anchor.fm/halftime-mike-mike-gingerich/support

Is your Email Nurture campaign performing? Do you have a refined strategy for email nurture after a lead opt-in on your website? How can you improve your email drip marketing to convert more interested leads to sales? In this episode of the halftime Mike podcast I dive into the details on email nurture tactics as they flow within an overall digital marketing marketing strategy. Listen Now >   --- Send in a voice message: https://anchor.fm/halftime-mike-mike-gingerich/message Support this podcast: https://anchor.fm/halftime-mike-mike-gingerich/support

What is it about optimizing your online sales funnel that seems so nebulous and challenging for marketers today? Not even sure what I mean when I say, "Online sales funnel"? Then you're in the right spot.  Stay tuned to learn about it from an expert! In this episode of the halftime Mike podcast I interview online sale funnel specialist Jeremy Reeves. Jeremy is one of the top sales funnel experts in the world today. He’s trusted to build funnels for Crazyegg.com computer products and dozens of other Inc. 500 companies.  Jeremy hails from Pennsylvania and is busy online all the time with sales funnel products for copy writing, coaching, and providing direct services.  I’m excited to dive into the details of powerful sales funnels today! Listen Now >> --- Send in a voice message: https://anchor.fm/halftime-mike-mike-gingerich/message Support this podcast: https://anchor.fm/halftime-mike-mike-gingerich/support

Lead capture tactics – one of the most important and biggest gaps on websites today! Most website do not have clearly defined ways to capture leads on their website.  A “contact us” form is not a lead capture tactic! Lead capture must be part of an integrated online strategy. In this episode of the halftime Mike podcast I dive into the details on lead capture tactics as they flow within an overall digital marketing marketing strategy. Listen Now >> --- Send in a voice message: https://anchor.fm/halftime-mike-mike-gingerich/message Support this podcast: https://anchor.fm/halftime-mike-mike-gingerich/support

--- Send in a voice message: https://anchor.fm/halftime-mike-mike-gingerich/message Support this podcast: https://anchor.fm/halftime-mike-mike-gingerich/support

Are you growing leads with Instagram and SnapChat? Do you wish you were and want to know how to track the ROI? Loads of creative ideas here! In this episode of the halftime Mike podcast Sue B. Zimmerman drops in to drop some gold on ways to use Instagram and SnapChat (and she slides in Periscope too) to drive traffic, grow leads, and cross-pollinate. New to "cross-pollinating" in social marketing?  You'll want to listen in! Full Show Notes >> --- Send in a voice message: https://anchor.fm/halftime-mike-mike-gingerich/message Support this podcast: https://anchor.fm/halftime-mike-mike-gingerich/support

Converting PDFs to Boost Productivity   Traditionally, small business owners have followed four values to greater business success, but as of recently there has been another value that has found its place in small business management. The traditional values are: Time management Delegating tasks Good customer relations and Performance tracking  We are all familiar with these values and they are something we generally all try implementing. But now, there is a 5th and increasingly important value: Tech Proficiency, and even more specifically Mobile Device Efficiencies. Times change and smartphones are an integral part of our work life today.  We have made a significant switch towards mobile technology in managing business activities on a daily basis. We rely on mobile apps, today more than ever, in order to do even the most basic functions such as checking the weather and asking Siri if we should wear pants or shorts tonight.  Handling paperwork, dealing with monthly, weekly and daily reports, financial statem

This is Part 2 of a series. View part one >> Are you engaging your web visitors and social media community? Do you have an "engagement" action plan"? Engagement Keys in Your Digital Marketing Strategy is all about what you need to do at the TOP of your digital funnel. You NEED to be engaging your web and social community to build rapport.  I talk about how to do this...   In this episode of the halftime Mike podcast I dive into the "Engagement" area of the digital marketing funnel.  What it is, what you need to do, and how it works! Listen Now: --- Send in a voice message: https://anchor.fm/halftime-mike-mike-gingerich/message Support this podcast: https://anchor.fm/halftime-mike-mike-gingerich/support

Are you attracting more visitors to your website?  Do you have an "attraction plan"?  Online Marketing Success: Attraction Content in the Digital Marketing Funnel is all about what you need to do at the TOP of your funnel.   In this episode of the halftime Mike podcast I dive into the keys for attracting more visitors to your website and attracting the right community on social media! Listen Now > --- Send in a voice message: https://anchor.fm/halftime-mike-mike-gingerich/message Support this podcast: https://anchor.fm/halftime-mike-mike-gingerich/support

How can you get heard today? It's all about how to amplify your content in a super-busy online world! It's crazy noisy online today.  The rate at which new content is added is exploding!  The average Facebook user has the potential to see 1500 unique posts in their News Feed during a single day!  So how is your business going to be able to compete in this sea on content? In this episode of the halftime Mike podcast I dive into web content. Particularly, how to amplify your content in today's noisy World online.  Listen Now: --- Send in a voice message: https://anchor.fm/halftime-mike-mike-gingerich/message Support this podcast: https://anchor.fm/halftime-mike-mike-gingerich/support

I just came back from Social Marketing World 2016 - the largest social media conference in the world. It was a tremendous event with great speakers, input, networking and the sunshine of San Diego! This is my 4th year attending and I've met people from all over the world, from business owners to marketers, all who are trying to use social media effectively for their business.  As well, I've had the chance to rub shoulders and sit down for dinner with multiple thought leaders, authors, and speakers who are at the leading edge of social media marketing for multiple social media networks.  It's been a great venue for learning, collaborating, and connecting in-real-life with those I met online. I want to share with you my synopsis and key takeaways from the conference.  This is my "What you need to know" about social media trends and shifts in order for your business and social media marketing to be effective online. Key 1. Facebook is strong than ever. From Michael Stelzner's data report of the social media indu

Are you using Google Analytics on your website? Are you overwhelmed by all it's features and options?  Still hopeful that you can actually use it for ROI Tracking of your online marketing efforts? There's hope!  Google Analytics is a powerful and often overwhelming tool with loads of options. However, you can break it down to basics that you need to track important ROI items related to your online marketing including SEO, content marketing, and social media. Google Analytics allows your business to to track progress and determine if your online and social media efforts are showing positive ROI. Some of the report criteria you should be reviewing each month in your Google Analytics dashboard are: Overall Sessions – Page views, pages visited per session, new visitors and the bounce rate. Top Page Report – The best performing pages Social Media Traffic – Channels and communities where your audience is most active Mobile Traffic – How much traffic is mobile and the types of devices used. Every business needs to

Staying current on SEO Tips is critical for business success on the web today. The web changes rapidly and SEO changes each year because search engine algorithms change.  A search engine algorithm is the set of rules that a search engine like Google uses to determine what is the "best" search results for a search done on Google.com. In this episode I aim to please busy marketers and small business owners by narrowing down to the nitty gritty of what your website needs for SEO success today on the web.  Listen Now: --- Send in a voice message: https://anchor.fm/halftime-mike-mike-gingerich/message Support this podcast: https://anchor.fm/halftime-mike-mike-gingerich/support