R.E.A.L. Talk with Homes for Heroes

Thank you to all our Real Talkers for tuning in to Season One of R.E.A.L. Talk with Homes for Heroes. As 2019 draws to an end, so does season one. But tune in to this episode to learn about what's to come in 2020!  Are you interested in learning more about joining the nation's largest network of real estate agents and mortgage lenders committed to serving this nation's heroes? Click Here to Learn More

Relationships are at the heart of a local marketing strategy, but are also the key ingredient to a successful business plan. Homes for Heroes National Director, Abby Waltz, walks us through the steps to creating a local marketing strategy to grow your real estate business in this episode of R.E.A.L. Talk with Homes for Heroes.  Are you interested in learning more about joining the nation's largest network of real estate agents and mortgage lenders committed to serving this nation's heroes? Click Here to Learn More

Social media should be an important ingredient in every real estate agent and mortgage lender's business plan. As a part of the Creating a Business Plan for 2020 series, on this episode, Homes for Heroes Digital Marketing Specialist, Katrina Hanson, goes over how to create and integrate a social media strategy into your 2020 business plan. 

Content marketing brings in 3x as many leads as traditional marketing and costs 62% less. This is one of many reasons every business plan should include a content marketing strategy. Senior Manager of Content Strategy, Luke Feldbrugge, and Seth Jeska, Emerging Media Manager at Homes for Heroes discuss how to create a content marketing strategy for your business plan.  Are you interested in learning more about joining the nation's largest network of real estate agents and mortgage lenders committed to serving this nation's heroes? Click Here to Learn More

Creating an annual business plan is a great way to stay focused on taking your real estate business to the next level. Homes for Heroes Director of Marketing, Bob Stanke, shares his 1,3,5 business planning strategy to scale your business with a simplified and focused approach.  Are you interested in learning more about joining the nation's largest network of real estate agents and mortgage lenders committed to serving this nation's heroes? Click Here to learn more  

Establishing a brand for you and your business is a must in today's digital world. From knowing yourself and your target customer, to differentiation and lead generation, Homes for Heroes Senior Manger Content Strategy, Luke Feldbrugge, and Emerging Media Manager, Seth Jeska, break down the tactics and strategies to building a brand for your real estate business online. This is the 2nd episode of a 2 part series on building your brand online.  Helpful resources referenced in episode:  FTC guide for email CAN-SPAM: https://www.ftc.gov/tips-advice/business-center/guidance/can-spam-act-compliance-guide-business   Free Style Guide Template: https://docs.google.com/document/d/1lQHZWXCtrdIl0vg2bHV1VBIAj3qIBFUjH_DfVjrTiBo/edit?usp=sharing   Blogging Platform Information: https://smartblogger.com/blogging-platforms/ Are you interested in learning more about joining the nation's largest network of real estate agents and mortgage lenders committed to serving this nation's heroes? Click Here to Learn More

Establishing a brand for you and your business is a must in today's digital world. From knowing yourself and your target customer, to differentiation and lead generation, Homes for Heroes Senior Manger Content Strategy, Luke Feldbrugge, and Emerging Media Manager, Seth Jeska, break down the tactics and strategies to building a brand for your real estate business online. This is the 1st episode of a 2 part series on building your brand online.  Helpful resources referenced in episode:  FTC guide for email CAN-SPAM: https://www.ftc.gov/tips-advice/business-center/guidance/can-spam-act-compliance-guide-business   Free Style Guide Template: https://docs.google.com/document/d/1lQHZWXCtrdIl0vg2bHV1VBIAj3qIBFUjH_DfVjrTiBo/edit?usp=sharing   Blogging Platform Information: https://smartblogger.com/blogging-platforms/ Are you interested in learning more about joining the nation's largest network of real estate agents and mortgage lenders committed to serving this nation's heroes? Click Here to Learn More

From landing pages, lead forms and omni-channel marketing, there are several elements that every real estate agent and mortgage lender should include in their lead generation strategy. Tune in to this episode of R.E.A.L. Talk with Homes for Heroes as Homes for Heroes Director of Marketing, Bob Stanke, and Emerging Media Manager, Seth Jeska, cover the best practices and tactics to use for your lead generation strategy. Are you interested in learning more about becoming a Homes for Heroes real estate or mortgage specialist? Click here to learn more

Using messenger for your Facebook advertising helps you do more than discover new potential home buyers. It also allows you to identify their intent and nurture them appropriately based on that intent. Tune in to learn how to take advantage of using messenger for your Facebook advertising! Are you interested in learning more about joining the nation's largest network of real estate agents and mortgage lenders committed to serving this nation's heroes? Click Here to Learn More  

From the new IOS 13 update impacting communication with your customers, to new social media tools and a new real estate app, this monthly roundup episode covers the top issues trending in the real estate during the month of September. WIN FREE REAL TALK SWAG: Share a screenshot with the hashtag #RealTalk to social media showing you subscribed to R.E.A.L. Talk with Homes for Heroes. You could be chosen to receive some free R.E.A.L. Talk swag!  Are you interested in learning more about joining the nation's largest network of real estate agents and mortgage lenders committed to serving this nation's heroes? Click Here to Learn More

Trello is a powerful yet simple to use tool that helps you organize and prioritize all the important projects you are working on for your business. Director of Marketing, Bob Stanke, discusses the power of Trello and explains how real estate agents can use Trello to manage their projects while also enhancing the service they provide their clients through its integrations and automation.  Visit trello.com to learn more about this powerful project management tool  Are you interested in learning more about joining the nation's largest network of real estate agents and mortgage lenders committed to serving this nation's heroes? Click Here to Learn More

Homes for Heroes is celebrating a very significant milestone of giving back over $50 MILLION to heroes in Hero Rewards! And Homes for Heroes founders, Ruth Johnson, Kacy Mlenar, Helen Johnson and one of Homes for Heroes very first real estate specialists, Caleb Shaw, as well as one of Homes for Heroes very first heroes, Steve Blackwell join us on R.E.A.L. Talk with Homes for Heroes to share stories from the company's very humble beginnings and their journey along the way to hitting this very significant milestone. 

Every day, 500 million hours of video are viewed on YouTube and 500 million users watch video on Facebook. Video is no longer a "nice to have" piece for a real estate agent's marketing strategy. Video is a "must have" piece in today's marketing environment. Homes for Heroes Emerging Media Manager, Seth Jeska, breaks down the tips, tricks and how-to's to help you create killer video content that will connect with your clients.  Are you interested in learning more about joining the nation's largest network of real estate agents and mortgage lenders committed to serving this nation's heroes? Click Here to Learn More

Instagram is the social media platform every real estate agent and mortgage lender should be active on. As the fastest growing social media platform, Instagram provides a visually unique way to engage with your prospective clients to grow your business. Homes for Heroes Digital Marketing Specialist, Katrina Hanson, lays out the steps to setting up an Instagram account and hit the ground running to grow your business.  Are you interested in learning more about joining the nation's largest network of real estate agents and mortgage lenders committed to serving this nation's heroes? Click Here to learn more Links to Instagram Tools Referenced in Episode  Link Tree- Link tool for Instagram profiles  Canva- Graphic design tool for beginners

The Homes for Heroes marketing department shares their insight into the hot topics from the real estate market in the month of August. From Google My Business and major changes to Instagram's algorithm, to the increase in home sales across the country, we have it all covered in this Monthly Roundup on R.E.A.L. Talk with Homes for Heroes!  Click here for the Facebook Advertising Guide referenced in today's episode Are you interested in learning more about joining the nation's largest network of real estate agents and mortgage lenders committed to serving this nation's heroes? Click Here to Learn More

The visionary and thought leader for the United States residential real estate industry, Stefan Swanepoel, joins R.E.A.L. Talk with Homes for Heroes to discuss all things real estate, the exciting technology trends that are creating changes and growth within the industry and his upcoming appearance at Homes for Heroes Success Camp 2020!   Download T3 Sixty's 2019 Q2 Highlights Report here: https://www.t360.com/funding Are you interested in learning more about joining the nation's largest network of real estate agents and mortgage lenders committed to serving this nation's heroes? Click Here to learn more

Within every great relationship between a brand and its customer is an emotional connection. This emotional connection often begins with the content that a brand chooses to publish. Felicia Johnson, Social Media Manager for the Minnesota Vikings joins us to discuss the power of using a publisher's mentality to create that emotional connection and how to apply it to the real estate industry. Are you interested in learning more about joining the nation's largest network of real estate agents and mortgage lenders committed to serving this nation's heroes? Click Here to Learn More

From the iBuyer model, to video production, social media and being the local expert in your community, there was a lot of great content that came our of Inman Connect in Las Vegas. Homes for Heroes Director of Marketing, Bob Stanke, shares all the great information that he learned at Inman Connect to let you know the direction the real estate industry is headed!  Are you interested in learning more about joining the nation's largest network of real estate agents and mortgage lenders committed to serving this nation's heroes? Click Here to Learn More

The Homes for Heroes marketing department shares their insight into the hot topics in the real estate market for July. From Inman Connect topics, to home buying trends and event planning, there was a lot going on in July that will shape the future of the real estate market, and we have it covered in this Monthly Roundup on R.E.A.L. Talk with Homes for Heroes!  Are you interested in learning more about joining the nation's largest network of real estate agents and mortgage lenders committed to serving this nation's heroes? Click Here to Learn More Click here for the home buying blog link referenced in today's episode Music Credit:  "The Boys Are Back In Town" 'Live And Dangerous' Thin Lizzy  

Jim McKinnies and his team at McKinnies Realty are doing so many great things in the South Bend community as one of the top producing real estate specialists nationwide. But perhaps, it is their service work that is making the biggest impact in the South Bend community. Jim McKinnies joins R.E.A.L. Talk with Homes for Heroes to discuss how events like Helping Hurting Heroes is making a difference for South Bend heroes, as well as himself.  Are you interested in learning more about joining the nation's largest network of real estate agents and mortgage lenders committed to serving this nation's heroes? Click Here to Learn More