Ad Age Marketer's Brief

In a 20-year marketing career with Anheuser-Busch, Bob Lachky oversaw some of the most memorable ad campaigns in beer, including “Whassup,” the Budweiser Frogs and Real Men of Genius. Lachky, now a consultant, joins us to talk about the brewing marketing war between his old company and MillerCoors over corn syrup, and why Lachky thinks the beer industry has lost its way.

Iconic brands are struggling to remain relevant in today's food industry. More evidence came with Kraft Heinz’s recent $15 billion asset write-down. We examine the fallout and why Kraft’s fall could be good for ad agencies.