Manage 2 Win

When people don’t get your story right, they often buy from someone else.  Therefore, effectively communicating the value of your company’s services is crucial to your company’s profitability and growth. David Saltzman is a marketing guru who joins us to candidly share common mistakes too many leaders make in explaining what their company does, and what to do instead.  Most leaders describe themselves and their people as heroes.  However, this is less effective than being a guide to someone’s desired destination.  David’s company, The Saltzman Group, helps leaders craft stories that sell customers, employees, communities… he wants us to stop talking and start communicating.  David and David, our host, discuss ways you can create clarity that cuts through and gets noticed.  There are some great tips here! Our guest, David Saltzman, is a 20-year nationally-published monthly columnist, a certified StoryBrand consultant, and hosts the award-winning ShiftShapers Podcast.  His company, The Saltzman Group, also serv