Business Creators Radio Show With Adam Hommey

How to Combat Affiliate Fraud, With Kelly Ground

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Sinopsis

Advertising fraud is a concern regardless of industry. Bots and fake traffic result in payouts but no sales. Juniper Research found that $68 billion of digital advertising spend will be lost globally to fraud this year, up from $59 billion last year. This can be devastating for brands that rely heavily on the pay-per-click (PPC) model […] The post How to Combat Affiliate Fraud, With Kelly Ground first appeared on Business Creators Radio Show with Adam Hommey.