Content Pros Podcast

On this episode of The Marketer’s Journey, I interview Carin Van Vuuren, CMO at Greenhouse Software, a high-growth organization operating in the recruitment space. Carin describes how when she first joined the team at Greenhouse, she was challenged with going upmarket, entering into an entirely different segment. She explains why marketers need to take a different approach depending on if they’re targeting SMBs or enterprises, and she shares the simple segmentation strategy that works for her team.Check out this and other episodes of The Marketer’s Journey on Apple Podcasts, Spotify, and Google Podcasts!Key takeaways from this episode:C-level executives should prioritize hiring. Carin believes that hiring is the most important job for every business leader, so strong partnerships between a recruiter and a c-level executive is crucial. She recommends that CEOs and CMOs stay involved in the hiring process from beginning to end because building the right team is so essential. For any rebrand, team buy-in is