#seoisaeo Podcast - Expert Interviews At Major Digital Marketing Conferences

Gert Mellak talks with Jason Barnard about conversion-driven SEO for consistent results. Gert Mellak is the founder and CEO of SEOLeverage.com - an SEO agency that helps course creators, coaches and e-commerce sites boost their SEO in a conversion-oriented way. Gert Mellak is also the author of the book "The ERICA Framework", in which he describes his consistent, conversion-driven approach to SEO, which has resulted in clients staying with his consulting program for years and steadily improving their results. Investing in SEO to increase visibility, traffic and conversions is an important step in optimising a website. SEO is a long-term game, so it's important to focus on the right keywords, content and strategies to get the results you want. In this insightful episode, Gert Mellak explains how determining what conversions mean to a business and establishing key metrics to measure progress requires an understanding of the business goals and objectives that SEO efforts are intended to achieve. Gert al