Content Pros Podcast

On this episode of The Marketer’s Journey, I interview Ashley Kramer, CMO and CSO at GitLab—a company that’s a true force in the DevOps space. Having previously held roles as Chief Product Officer at Sisense and GM at Tableau Software, Ashley has plenty of wisdom to share about taking an unconventional route to the CMO role. She also offers her perspective on how to make all customers feel welcome and connect with them through a smart content strategy. Check out this and other episodes of The Marketer’s Journey on Apple Podcasts, Spotify, and Google Podcasts!Key takeaways from this episode:Create a consistent experience. During her time at Tableau Software, Ashley learned the importance of creating a consistent experience for customers despite any major differences among the company’s various business units. In Ashley’s words, “no matter what you're talking about, no matter what you're promoting, no matter what you're trying to get customers to understand about the company, it has to feel like the same c