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Daniel James is the Founder and CEO of mint performance marketing, a full-service agency that helps disruptive DTC and e-commerce brands accelerate growth through performance marketing. In 2021, mint was acquired by Social Chain Agency, a social media and e-commerce group. Since 2004, Daniel has led digital marketing strategies at companies including MySpace, AOL, Adidas, and Disney. In this episode… In today’s digital marketing landscape, customer acquisition costs are exorbitant, so brands need to retain their top customers. Brand performance is crucial for driving loyalty, but it’s essential to leverage the right channels. So, what are some customer retention strategies you can utilize to maximize brand awareness and engagement? Digital strategist Daniel James recognizes the value of influencer marketing. This strategy builds engagement through user-generated content (UGC). When utilizing this form of marketing, Daniel advises you to focus on the community before the influencer to generate content relevant