Pro Business Channel

MasterCard's Chief Marketing Officer, Raja Rajamannar Announces New Sonic Brand Experience at the Grammy Awards During Interview on Georgia Business RadioRaja Rajamannar, Mastercard CMO, Explains How the Company is Tapping into the Culture & Energy of Music’s Biggest Night to Bring the Sonic Brand to LifeThe buildup to the GRAMMYs is always exciting, and this year as a proud sponsor, Mastercard is providing a few Priceless experiences of its own to help music fans and cardholders alike celebrate. First, learn how the brand is evolving from a two-dimensional image to a fully sensorial symbol. To showcase its new sound identity and engage music fans, the company has created a unique Sensory Lab—a one-of-a-kind space filled with interactive experiences and exclusive merchandise that will engage visitors’ senses—open to the public February 8 & 9 at Fred Segal Sunset in West Hollywood.Special interview with Mastercard’s Chief Marketing & Communications Officer, Raja Rajamannar, to showcase and explain